It Pays to Advertise (1931 film)

It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.[1]

It Pays to Advertise
Lobby card
Directed byFrank Tuttle
Written byEthel Doherty
Arthur Kober
Based onIt Pays to Advertise
by Roi Cooper Megrue and Walter C. Hackett
StarringNorman Foster
Carole Lombard
CinematographyArchie Stout
Distributed byParamount Pictures
Release date
  • February 19, 1931 (1931-02-19)
Running time
63 min
CountryUnited States

Paramount made also a French-language film Criez-le sur les toits (1932), directed by Karl Anton.


Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.[2]



The film received positive reviews. Photoplay wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast".[2]

See also


  1. The AFI Catalog of Feature Films 1893-1993:..It Pays to Advertise
  2. Ott, Frederick W. (1972). The Films of Carole Lombard. Secaucus, New Jersey: Citadel Press. pp. 80–81. ISBN 978-0806502786.

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