Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men.

Intimissimi S.p.A
Founded1996 (1996)
in Dossobuono di Villafranca di Verona, Italy
Via Monte Baldo 20, Dossobuono di Villafranca di Verona
ParentCalzedonia S.p.A

Intimissimi clothing was sold through Victoria's Secret's in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores.[1]

In 2015, model Shlomit Malka became the face of Intimissimi.[2] She leads the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson.[3]

In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni.[4] In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue.[5][6]

For the 2017 campaign Mario Testino photographed Serbian ex-sportswoman Ana Ivanovic, food writer Ella Mills, model Irina Shayk, and actress Dakota Johnson.[7]

See also


  1. Dan Eaton (2008-12-27). "Newsmaker: Wexner's moves tip Limited's scales to personal care, lingerie". Business First of Columbus. Retrieved 2009-04-10.
  2. "Shlomit Malka - Israeli Model". Fashion Gone Rogue. Retrieved 2017-09-27.
  3. "Now You Can Buy Lingerie Like '50 Shades' Star Dakota Johnson". The Hollywood Reporter. Retrieved 2017-09-27.
  4. "Chiara Ferragni to design costumes for Intimissimi on Ice show". Retrieved 2017-09-28.
  5. "Intimissimi inaugura sulla Fifth Avenue | Amica". Amica. Retrieved 2017-11-02.
  6. "Intimissimi conquista New York -". (in Italian). 2017-10-23. Retrieved 2017-11-02.
  7. "Ana Ivanović - Intimissimi". Intimissimi Shop. Retrieved 4 April 2018.

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