Immediate Media Company

Immediate Media Company Limited (styled as Immediate Media Co) is a publishing house owned by Hubert Burda Media, which acquired the company in January 2017.[1]

Immediate Media Company
IndustryPublishing house
PredecessorMagicalia, BBC Magazines, Origin Publishing
FoundedLondon and Bristol, England (1 November 2011 (2011-11-01))
London, W6
United Kingdom
Key people
CEO Tom Bureau
Number of employees
ParentHubert Burda Media

Immediate publishes media brands and software platforms. It contains the former assets of Origin Publishing, Magicalia and BBC Magazines.[2]

Immediate is the current publisher of the Radio Times, Gardens Illustrated and Top Gear magazines. Approximately 85% of its revenue is from content services, with the remainder from advertising.[3]

In the period January–June 2018 the company’s titles reported a combined ABC circulation of 1.59m, including 1.1m active subscribers. In 2018 it reported selling 70+ million magazines.[4]


Immediate Media originated from the combined assets of several formerly independent publishing houses, including BBC Magazines, Magicalia, Future plc, Hitched and Jewellery Maker.

In late 2011 the BBC's magazine-publishing business was sold to Exponent Private Equity, following clearance by the Office of Fair Trading. Exponent had previously acquired Magicalia Limited, a digital publisher and platform provider based in London.[5] Magicalia was founded in 1999 by Adam Laird and Jeremy Tapp. Its inaugural website was In 2000,it began offering B2B publishing services, with clients such as Runner's World.

In 2011 Magicalia's assets were combined with those of Origin Publishing and BBC Magazines to form Immediate. Tom Bureau, then-CEO of Magicalia, became the Chief Executive of the new company.

In May 2014 Immediate acquired Future plc's sport and craft titles.[6] The sport portfolio included the websites and and the magazines Cycling Plus, Procycling and Mountain Biking UK. The craft titles included Love Patchwork and Quilting, Simply Knitting, and Mollie Makes. In January 2015, Immediate acquired, a UK wedding planning brand. In November 2015 Immediate acquired its first television property, Jewellery Maker, a TV and online commerce platform, from the Genuine Gemstone Company, adding to its Crafts and Arts portfolio. Jewellery Maker employed over 100 people at the time of its acquisition. It has since expanded into TV, video and e-commerce. [7][8][9]

Hubert Burda Media acquired Immediate in 2017, for £270m (5-6 x EBITDA).[10]

In 2019, Immediate sold Procycling and to Future.[11]


TV and Entertainment

Radio Times is a British weekly television and radio programme listings magazine, founded in 1923 by John Reith, the then general manager of the BBC. It was the world's first broadcast listings magazine. The title was published entirely in-house by BBC Magazines from 1937[12] until 2011, when the BBC Magazines division was merged into Immediate Media Company. Its peak weekly circulation was 8.8m. In 2014 it accounted for 60% of Immediate's profit.[13] It is the UK’s biggest-selling magazine, with a weekly print ABC of 577,087, and the UK’s biggest weekly subscription title, with 271,237 subscribers in 2018.[14]


Homes and Gardening

  • Homes & Antiques


  • Cardmaking & Papercraft
  • Cross Stitch Crazy
  • Cross Stitch Gold
  • Get into Craft
  • Jewellery Maker
  • Love Crochet
  • Love Knitting
  • Love Patchwork & Quilting[15]
  • Mollie Makes
  • Papercraft Inspirations
  • Quick Cards Made Easy
  • Sewing Quarter
  • Simply Crochet
  • Simply Knitting
  • Simply Sewing [16]
  • The Knitter
  • The World of Cross Stitching
  • The Yarn Loop
  • Today's Quilter [17]
  • Ultimate Cross Stitch
  • We Love Craft


Parents and children

Immediate claims to have the largest market share in the UK children’s magazines sector, with a total ABC audited circulation of 780,194.[4]

  • Andy’s Amazing ventures
  • CBeebies Magazine
  • Girl Talk
  • Go Jetters
  • Hey Duggee
  • Junior
  • Made For Mums
  • Mega
  • Octonauts
  • Something Special
  • Swashbuckle
  • Toybox


  • Perfect Wedding
  • You & Your Wedding


Youth and Children

Platforms and other revenue

Some Immediate brands serve as ecommerce marketplaces. These include the wedding site and the TV shopping arm of Jewellery Maker. Immediate also organises live events such as the Radio Times Festival.

Immediate sells market research services based around its consumer panel, which the company claims has 14,000 respondents. The firm also offers data analytics, loyalty publishing and IP licensing.


  1. "German media group buys Radio Times". 12 January 2017. Retrieved 16 July 2019.
  2. "Home Page". PPA. Retrieved 16 July 2019.
  3. Gavin, Jamie (24 May 2017). "The Immediate Media Co story: from starting up to being acquired by Burda | News |". Retrieved 16 July 2019.
  5. "Tom Bureau - interview". Retrieved 24 July 2019.
  6. Turvill, William. "Immediate Media Co. to Acquire Future Publishing's Sport and Craft Titles".
  7. William Turvill (29 May 2014). "Immediate Media Co. to Acquire Future Publishing's Sport and Craft Titles". Press Gazette. Retrieved 4 April 2016.
  8. "PPA : Immediate Media Co acquires hitched". Retrieved 7 April 2016.
  9. Sweney, Mark (23 November 2015). "Top Gear and Radio Times publisher buys TV shopping channel". The Guardian. ISSN 0261-3077. Retrieved 7 April 2016.
  10. "Immediate brings growth back to UK magazines". Flashes & Flames. 14 December 2018. Retrieved 6 August 2019.
  11. "Back to Future: Immediate sells CyclingNews and Procycling to Future plc, their previous owner". Bicycle Retailer and Industry News. Retrieved 16 November 2019.
  12. "BBC - The Radio Times - History of the BBC". Retrieved 7 April 2016.
  13. Sweney, Mark (19 January 2014). "Radio Times seeks to fuel digital success with print profits". The Guardian. ISSN 0261-3077. Retrieved 24 July 2019.
  14. Gavin, Jamie (24 May 2017). "The Immediate Media Co story: from starting up to being acquired by Burda | News |". Retrieved 17 July 2019.
  15. Citation error. See inline comment how to fix.
  16. Citation error. See inline comment how to fix.
  17. Citation error. See inline comment how to fix.
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