Icon Productions

Icon Productions is an independent production company founded in August 1989 by actor/director Mel Gibson and Australian producing partner Bruce Davey,[1] which, unlike most other independent production companies, funds most of its development and production costs, allowing it to retain creative control of its projects.[2] Its headquarters are in Los Angeles.

Icon Productions LLC
IndustryFilm, Television film
FoundedAugust 1989 (August 1989)
FounderMel Gibson, Bruce Davey 
Headquarters808 Wilshire Blvd, Santa Monica, California, United States
Key people
Mel Gibson, Bruce Davey, Mark Gooder
ProductsMotion pictures, Entertainment

In 2008–2009, the company's UK operations were sold. After the acquisition of Dendy Cinemas, a separate company involved in film distribution only in Australia continued to operate as Icon Film Distribution, using the original logo and still owned by Gibson and Davey.


Icon started when Gibson was having trouble in financing the 1990 film Hamlet. According to Davey:

Unlike most other independents, Icon has always financed most of its development and packaging costs internally, mainly by Gibson, allowing it to retain creative control of projects through production. Felicia's Journey director Atom Egoyan praised the company's creative independence and risk-taking:

Gibson has explained that the company's name was chosen because icon means "image" in Greek, and that the inspiration came from a book on Russian icons in his den. The logo's artwork features a small crop of the mother's left eye from the Theotokos of Vladimir icon, an Eastern Orthodox icon of Mary, mother of Jesus.

The company also produced films in the UK and Australia and distributed cinema films through its British subsidiary and its Australian subsidiary. It also owned a library of over 250 film titles.[5] After the financial success of The Passion of the Christ, there was frequent mention of the ability of Icon to function as a mini-studio. However, Bruce Davey downplayed those expectations, saying, "The last thing we want is to become a studio. We don't want to become that top heavy. We want to be independent and passionate. We don't want to lose the magic".[3]

The main executives at Icon were Mel Gibson (president), Bruce Davey (chairman of the board of directors) and Mark Gooder (CEO).

2008–2009 changes

In early 2008, Icon entered the exhibition business for the first time by purchasing Dendy Cinemas, Australia's largest independent film distributor and art house cinema chain.[6]

In September 2008, Davey and Gibson started negotiations for the sale of the Icon international sales and film distribution arms along with the Majestic library. UK operations were sold to US-based industrial group Access Industries (founded by Leonard Blavatnik), with former UK Film Council chairman Stewart Till as new CEO and equity holder in the business. The new company would continue to use the Icon name and would have a three-year first-look deal with Icon Productions to handle the international rights to its productions.[7][8] The sale was completed in November 2009. The deal included Icon’s international sales company, the distribution operation based in the UK, and the Majestic Films & Television library, but not the Los Angeles operation Icon Productions LLC, which Gibson still owned outright with Davey, who relocated to Australia, nor the Dendy Cinemas were part of the acquisition deal.[2]

Current US operation

As at June 2018, Gibson and Davey were still running Icon Productions LLC. The company had sued the producer of their film The Professor and the Madman for breach of contract,[9] but on 19 June 2018, Judge Ruth Kwan of the Los Angeles County Superior Court did not allow this, saying that there was not enough evidence.[10]


The 2008–2009 transaction did not include the Australian distribution company and cinemas,[11][12] which remains as Icon Film Distribution as at February 2019.[13]


In November 2011, Icon announced it was closing its UK distribution wing to focus on financing and producing films, with Lionsgate taking over distribution and was said to be in talks to buy its back catalogue.[14] In late 2012, Icon Productions acquired the library of Producers Sales Organization from Lionsgate. In 2013, it was announced that Icon UK could get backing from film fund Prescience. Earlier, the unit hired Exclusive Media (later AMBI Group) to represent its library.[15] In September 2013, Icon Film Distribution UK was purchased by investment company New Sparta.[16]

In September 2017, After a strings of box office bombs back in 2016, Icon Film Distribution UK was put up for sale by New Sparta. In March 2018, Icon Film Distribution UK was acquired by Kaleidoscope Film Distribution.[17]




  1. Kim Williamson (August 1997). "Australian Native Sons Mel Gibson and Bruce Davey of Icon Bring It All Back Home". Box Office Magazine. Archived from the original on 2008-06-07. Retrieved 2008-03-02.
  2. "Mel Gibson Sells UK Arm Of His Icon Group". Deadline Hollywood. Archived from the original on 3 February 2019. Retrieved 3 February 2019.
  3. Robert Lusetich (2008-05-15). "Still magic after 20 years with Mel Gibson at Icon". Retrieved 2008-05-16.
  4. Brian D. Johnson (2006-12-25). "Mad Mel's passion for vengeance". Maclean’s.
  5. Stephen Galloway (2004-11-15). "Australian Dialogue: Mel Gibson & Bruce Davey". The Hollywood Reporter. Archived from the original on 2007-10-22. Retrieved 2008-03-02.
  6. Pip Bulbeck (2008-02-23). "Icon expands in Australia with Dendy". The Hollywood Reporter. Retrieved 2008-03-02.
  7. Garry Maddox (September 10, 2008). "Mel Gibson lets go of the steering wheel". Sydney Morning Herald. Retrieved 2008-09-27.
  8. Stuart Kemp (September 8, 2008). "Stewart Till takes control of Icon Group". The Hollywood Reporter. Archived from the original on September 12, 2008. Retrieved 2008-09-27.
  9. "Mel Gibson Sues Producer for Sabotaging "Labor of Love" Film". The Hollywood Reporter. 31 July 2017. Archived from the original on 24 December 2017. Retrieved 3 February 2019.
  10. Gardner, Eriq (20 June 2018). "Mel Gibson Loses Court Bid to Reclaim Rights to 'Madman' Film". The Hollywood Reporter. Retrieved 4 July 2018.
  11. Jeremy Kay (November 1, 2009). "Stewart Till closes deal to buy Icon UK, Icon International". Screen International. Retrieved 2010-01-01.
  12. Stuart Kemp (November 1, 2009). "Stewart Till finalizes Icon Group deal". The Hollywood Reporter. Retrieved 2010-01-01.
  13. "About Icon Films". Icon Film Distribution. Archived from the original on 2 February 2019. Retrieved 2 February 2019.
  14. Shoard, Catherine. "Icon stops UK distribution and axes London jobs". The Guardian. Retrieved 3 February 2019.
  15. Tartaglione, Nancy; Utichi, Joe (25 March 2013). "Cannes' New UK Buyer? Icon Could Resurface With Backing From Prescience". Deadline. Retrieved 23 April 2016.
  16. Tartaglione, Nancy (23 September 2013). "Icon Film Distribution Relaunches In UK Following Acquisition By New Sparta". Deadline. Retrieved 23 April 2016.
  17. https://deadline.com/2018/03/icon-sale-kaleidoscope-distribution-1202313767
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