ITV Weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin. Jon Mitchell is the longest serving forecaster after 28 years with ITV Weather.

ITV Weather
TV weather forecasts
GenreUK weather
Founded22 September 1955 (1955-09-22)
FounderITV Network
Area served
United Kingdom
Key people
Manali Lukha (Head of Weather)
ParentITN, Met Office
DivisionsITV Regional Weather


The national bulletin launched on 22 September 1955, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from shortly after its launch in 1989 until the end of 2007, when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland, where it was sponsored by from January 2008 until December 2009). From January to July 2010, insurance comparison site was the weather sponsor (except in central and northern Scotland, where it was sponsored by Specsavers). During August 2010, the weather was shown without a sponsor for the first time since mid-1989. The weather forecast was later sponsored by Topps Tiles from Autumn 2010 until January 2011, when The Co-operative Food took over. The ITV National Weather was once again broadcast without a sponsor between 1 January and 29 February 2012. The following day, UK vitamin- and health-supplement supplier Seven Seas began sponsoring the forecasts on ITV and UTV between 1 March 2012 and 30 April 2014. From 1 May until 2 November 2014, the National Weather sponsor on ITV and UTV was Vitabiotics. From 3 November 2014 to 1 February 2015, the National Weather on ITV and UTV was sponsored by Worcester Bosch Group. Glasses company Crizal UV was the sponsor from 2 February to 20 June 2015. Between 21 June 2015 and 3 July 2016, Green Flag was sponsor of the National Weather. Between 4 July 2016 - 8 July 2018, the National Weather on ITV, STV and UTV was sponsored by SSE.[1] The national weather sponsorship did not appear on screen for a week, believed to be linked due to extreme weather and additional air time required. It returned on 5 March 2018. From 9 July until 9 October 2018, Checkatrade became the national sponsor along with its being the main sponsor for the weather during Good Morning Britain. As of 10 October 2018, it is sponsored by Halfords, who also sponsor the Channel 4 Weather.


Start of sponsorship End of sponsorship Brand
19892007Powergen (later rebranded E.ON in 2007)
20082009esure/Sheila's Wheels (ITV/STV); (UTV) (ITV/UTV); Specsavers (STV)
20102011Topps Tiles
20112011The Co-operative Food
20122014Seven Seas
20142014Vitabiotics (ITV/UTV); Digby Brown Solicitors (STV)
20142015Worcester Bosch Group
20152015Crizal UV
20152016Green Flag
20162018SSE (ITV/UTV); Fischer Future Heat (STV)

Each region has at least one dedicated presenter. At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the sub-regions are grouped as follows:


On 3 October 2016, new weather graphics were introduced. These new weather graphics are easier to understand and better in-depth. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.




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