ITVBe is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel launched on 8 October 2014 [1]. ITVBe targets the young female audience, airing reality and unscripted shows, including US imports such as The Real Housewives series, Million Dollar Listing New York and Botched; and original programming such as Dinner Date and most notably The Only Way Is Essex.

Launched8 October 2014 (2014-10-08)
Owned byITV Digital Channels
(ITV plc)
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Audience share0.31%
0.04% (+1)
(June 2019 (2019-06), BARB)
SloganLife worth sharing
CountryUnited Kingdom
Sister channel(s)ITV
ITV Box Office
Timeshift serviceITVBe +1
FreeviewChannel 26
Channel 58 (+1)
FreesatChannel 118
Channel 119 (+1)
Sky (UK only)Channel 131
Channel 231 (+1)
Astra 2E (28.2°E)10758 V 22000 5/6
10891 H 22000 5/6 (+1)
Virgin MediaChannel 119
Channel 120 (+1)
Channel 179 (HD)
Streaming media
ITV HubWatch live (UK only)
TVPlayerWatch live (UK only)
Sky GoWatch live
(UK only)
Virgin TV AnywhereWatch live (UK only)

A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift feed, ITVBe +1. Both subsidiary channels were exclusive to Virgin until the ITVBe +1 service was made available on Sky and Freesat on 15 December 2014.


International series

Most watched programmes

The following is a list of the ten most watched episodes of a series on ITVBe since the channel began broadcasting in October 2014. Figures are based on Live +7 data supplied by BARB.[2] The Only Way Is Essex is consistently the highest rated series on ITVBe.

Rank Show Viewers
1The Only Way Is Essex1.369 November 2014
21.2317 April 2016
31.2214 October 2018
41.2123 September 2018
51.1910 April 2016
61.1810 October 2014
71.1830 October 2016
81.1611 November 2018
91.162 November 2014
101.1612 March 2017


On 3 September 2018, the channel introduced a new children's strand, titled LittleBe, which is dedicated to British preschool programming.[3] The strand airs daily from 09:00am to 12:00pm, three hours a day and also airs archive CITV programming such as Engie Benjy and Sooty as well as new international programming.


  1. "ITV confirms ITVBe launch date". ITV. 22 July 2014.
  2. BARB, via Archived 18 July 2014 at the Wayback Machine
  3. "ITV picks up Russia's BabyRiki". C21media. Retrieved 26 August 2018.
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