How-to-vote cards are small leaflets that are handed out by party supporters during elections in Australia. Voting in the Australian lower house uses a preferential voting system. Voters must rank every candidate on the ballot in order for their vote to count. There are often numerous candidates on the ballot, some with little public profile, so voters may find it difficult to decide on all of them. Parties produce how-to-vote cards ostensibly to help voters. They contain details about the candidate or party as well as instruction how to cast a ranked vote in the order that the party would prefer the voter follow. The flow of preferences can assist the party dispersing the cards directly and indirectly help allied parties.
The use of how-to-vote cards has benefited minor parties in a number of ways including increasing their chances of winning, punishing opponents and receiving policy commitments. Sometimes "preference deals" are done between political parties so that they are favoured by each other's how-to-vote cards.
Voters are under no obligation to follow the cards. In South Australia, all how-to-vote cards are displayed on all polling booths.
- Clark, William Roberts; Matt Golder; Sona Nadenichek Golder (2012). Principles of Comparative Politics. CQ Press. p. 549. ISBN 1483341941. Retrieved 22 October 2015.
- Fenna, Alan; Jane Robbins; John Summers (2013). Government Politics in Australia. Pearson Higher Education AU. p. 209. ISBN 1486001386. Retrieved 22 October 2015.
- Rodgers, Emma (19 July 2010). "Labor, Greens seal preferences deal". ABC News online. Australian Broadcasting Corporation. Retrieved 8 August 2012.
|Wikimedia Commons has media related to How-to-vote advertising.|
- The Importance Of How-To-Vote Cards
- Example images
- Faulkner, Andrew (20 March 2010). "Labor accused of 'sneaky' how-to-vote cards". Sunday Mail (SA). News Limited. Retrieved 5 August 2011.
- AAP (28 March 2010). "Greens want how-to-vote cards outlawed". Sydney Morning Herald. Fairfax. Retrieved 5 August 2011.
- "How-to-vote cards awaken the rebel in inner-city voter". The Age. Fairfax. 16 November 2010. Retrieved 5 August 2011.
- The ‘How-to-vote’ Cards used in Australia’s elections that use preferential voting. Proportional Representation Society Of Australia.