Hisashi Hieda

Hisashi Hieda (born December 31, 1937) is a Japanese television executive who is the chief executive officer at Fuji Media Holdings, Inc, and chairman since June 2001.[1][2] He also is chairman of the Japan Art Association.[3]

Hisashi Hieda
Hisashi Hieda in 2014
Born (1937-12-31) December 31, 1937
Tokyo, Japan
OccupationCEO of Fuji Media Holdings, Inc.
Years active1961–present


Hieda, who introduced the slogan “If it’s not fun, it’s not Fuji TV,” joined the broadcaster in 1961 and became president and CEO in 1988. He has held the post of chairman and CEO of Fujisankei Communications International since 1992.

During his tenure, programs were introduced that catapulted Fuji from fourth to first place in the ratings and which have turned it into Japan’s most profitable network. Heida has also been involved in the company’s successful moviemaking activities.[4]


  1. "Hisashi Hieda". Variety. Retrieved 3 July 2017.
  2. "Hisashi Hieda: Executive Profile & Biography". Bloomberg. Retrieved 3 July 2017.
  3. "Mr Hisashi Hieda honoured by The Queen". GOV.UK. Retrieved 3 July 2017.
  4. "Int'l Emmys to fete Hieda". Variety. 17 June 1999. Retrieved 23 February 2015.
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