Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken (Dutch pronunciation: [ˈɦɛinəkən]) is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken beer is sold in a green bottle with a red star.
Old Dutch bottle (left) and current Dutch/export bottle (right)
|Country of origin||Netherlands|
|Alcohol by volume||5.0%|
|Related products||Heineken Oud Bruin|
Heineken Premium Light
On 15 February 1864, Gerard Adriaan Heineken (1841–1893) convinced his wealthy mother to buy De Hooiberg (The Haystack) brewery in Amsterdam, a popular working-class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France.
In Heineken's early years, the beer won four awards:
- Medaille d'Or (Gold Medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875.
- Diplome d'Honneurs (Honorary Diploma) at the International Colonial Exposition in Amsterdam in 1883.
- Grand Prix (Grand Prize) at the Exposition Universelle in Paris in 1889.
- Hors Concours Membre du Jury in Paris in 1900.
The two awards that are still mentioned on the label are the Medaille d'Or and Diplome d'Honneurs.
In 2013, Heineken joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.
Since 1975, most Heineken brand beer has been brewed at their brewery in Zoeterwoude, Netherlands. In 2011, 2.74 billion litres of Heineken brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally. Heineken has been sold in more than 170 countries. They have also been incorporated with numerous beer brands in different countries all over the world including Mexico, China, Australia and various countries in Africa.
Dating back to 1997, Heineken has had a long withstanding relationship with the Bond franchise, consecutively being featured in 7 of their films. This is currently the brand's largest global marketing platform as of 2015.
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