A goodwill tour is a tour by someone or something famous to a series of places, with the purpose of expressing benevolent interest or concern for a group of people or a region, improving or maintaining a relationship between parties, and exhibiting the item or person to places visited.
Goodwill tours are meant to be friendly; however, in some cases, they may be intimidating to the people or the government at the place visited. At the same time, a visit by a goodwill tour might be used as a way of “reminding” the place and government visited of a friendship previously established or assumed.
Examples of the term
Notable goodwill tours
- The Latin America goodwill tour by President-elect Herbert Hoover in November–December 1928.
- The goodwill tour by the USS Maine (ACR-1) to Havana harbor.
- The goodwill tour to Japan by Admiral Perry in 1852.
- The goodwill tour to Japan by the San Francisco Seals (baseball) in 1949.
- The worldwide GIANTSTEP-APOLLO 11 Presidential Goodwill Tour by the Apollo 11 astronauts in 1969.