Gevacolor is a color motion picture process. It was established in 1948, originally based in Belgium and an affiliate of Agfacolor. The process and company flourished in the 1950s as it was suitable for on location shooting. Both the companies merged in 1964 to form Agfa-Gevaert, and continued producing film stock till the 1980s.[1]

The first Gevacolor featured film was a Malaysian film named Buloh Perindu (year 1953). Nine notable films to use this coloring system were in India - the Tamil films Alibabavum 40 Thirudargalum, Nadodi Mannan (1958, half color), Veerapandiya Kattabomman (some parts in geva color), Sri Valli, Maaya Mohini, and the Telugu film Lava Kusha.[2] Two Hindi films, Hatim Tai (1956 film) and Jimbo, were shot in Gevacolor.

List of films taken in Gevacolour

Tamil/Telugu Language Films

Title Color Year Notes
Kalyaanam PannippaarPartly in colour1952First Tamil and South Indian film with a colour sequence. Song sequence of "Engu Sendraayo" filmed in colour.
Kanavaney Kankanda Deivam1955Second Tamil film to have colour sequence. Song sequence of "Jagajothiye" and ending dance sequence in colour.
Alibabavum 40 ThirudargalumColour1956First full length Tamil colour film
Marma VeeranPartly in colourSome scenes shot in colour.
Kannin ManigalContains sequences in Gevacolor. Lost film.
Thangamalai Ragasiyam1957Sequence of the song "Ehalogame" in colour
AmbikapathySequence of duet songs in colour
Allaudinum Arputha VilakkumSong sequence of "Chelaadum Neerodai Meethae" in colour
Nadodi Mannan1958Second half in colour
Illarame NallaramDance sequence by Saroja Devi and Kumari Kamala in colour.
Engal Kudumbam PerisuChildren's dance drama in colour
ThirumanamDance sequence by Gopi Krishna, Kumari Kamala and B. Sarojadevi in colour. This is a lost film with no surviving prints.
Veerapandiya KattabommanGevacolor1959Shot entirely in Gevacolor, then prints released in Technicolor.
Athisaya PennPartly in GevacolorFilm was shot in Gevacolor. The climax of this film was shot in Technicolor for 45 minutes.
Adutha Veetu PennPartly in colour1960The song "Enakkaga Nee Raja" was shot in colour.
Kuzhandhaigal Kanda KudiyarasuSome parts of the film appeared in colour.
Sri ValliColour1961Although shot entirely in colour, the film was not a commercial success because of a draggy storyline.
Kappalottiya ThamizhanPartly in colourA song sequence shot in colour.
Lava Kusha(Telugu & Tamil Bilingual)Gevacolor1963The first full length Telugu film & the Last Tamil film to be shot in Gevacolor. Tamil colour films after 1963 were shot in Eastmancolour.

Hindi Language Films

Title Color Year Notes
ShahenshahGeva Color1953First full length Indian movie shot in Gevacolor.

See also


  1. Susan Hayward (2013). Cinema Studies: The Key Concepts (4 ed.). Routledge. p. 86. ISBN 1135120854.

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