Flava (radio station)

Flava (formerly Cool Blue 96.1) is a New Zealand Hip Hop and contemporary R&B music radio network. The network is owned by NZME Radio, and is operated and produced from the company's Auckland offices and studios on Graham Street. It competes directly with MediaWorks New Zealand's Auckland long-running urban music station Mai FM.[1][2][3]

2010 logo
Broadcast area8 markets in New Zealand
SloganBeats That Move You
OwnerNZME Radio
WebcastiHeartRadio stream

The Flava brand reaches an estimated 175,100 listeners every week, with 13,900 average weekly unique visitors to its website and about 228,000 likes on its Facebook page. The network claims to provide "fresh and funky beats" for "urban consumers", with a focus on the metropolitan and cosmopolitan culture of Generation Y. The target audience is educated, upwardly-mobile with strong family ties and a community orientation. It is under 35 with a female skew. The station features advertising for concerts, cars, phones and other consumer brands.[3]

Flava broadcasts popular hip hop and R&B music. The network features music from artists like Miguel, Travie McCoy, Arcee, Vic Mensa, Kanye West, Rita Ora, Dr. Dre, Juicy J, David Guetta, Nicki Minaj, Beyoncé, Timbaland, Ed Sheeran, Ciara, Wiz Khalifa and Chris Brown.[4] It also promotes local New Zealand artists, like Six60, Sons of Zion, Tomorrow People.[5] A competition in 2011 invited listeners to record over tracks, for the chance to have to the track professionally recorded and played on Flava.[6]


Cool Blue 96.1FM

Flava began as Cool Blue 96.1FM, broadcasting on 96.1 FM in Auckland between 2001 and 2004. Unlike other radio stations operated by The Radio Network, Cool Blue was only available in the Auckland region and was not networked to other regions.

Weeks after Cool Blue was replaced by Flava, a similar Cool Blue station resumed broadcasting online as an independent non-commercial non-profit internet-only radio station. It played jazz and blues music with some elements of R&B, rock and roll and folk music.[7]


The existing Auckland frequency of Cool Blue became Flava in 2004.[1] It moved to 95.8 FM in July 2010, one of dozens of frequencies to change ahead of the Ministry of Economic Development's reallocation of frequencies under new 20-year license management rights in April 2011.[8] Flava was launched in Napier in 2004, but was replaced by Easy Mix in April 2012, and replaced again with Radio Sport when Easy Mix was closed in June 2012. The Radio Network brought the network back in March 2013, in response to what they said was strong demand from the public and advertisers.[9]

By 2013, the station had frequencies in Northland, Auckland, Tauranga, Napier and Christchurch, and its Rotorua station was the most popular station in its market. Former content director Christian Boston says there had been requests for Flava stations from Dunedin to the Gold Coast, and the station was particularly popular with teenage listeners adopting new radio brand loyalties. He said people had offered to establish low power transmitters on their houses.[10] The station launched in Wellington at midday on 19 July 2013, with 4000 songs being broadcast back-to-back on the frequency.[10] However in January 2015 the station was removed from Wellington's airwaves, and the 104.5FM frequency previously used by Flava became the new frequency for George FM.



Other services

Events and promotions

The network sponsors basketball and rugby league events, including the New Zealand Breakers and New Zealand Warriors. It has been the official radio station of Auckland Council's Matariki celebrations for many years,[11] and sponsored the construction of a giant poppy at Auckland Domain on Anzac Day in 2015.[12] The network has sponsored a range of Auckland concerts, including the 2Clean Album Release Party in 2013, a Nelly tour later the same year, and a Soulfest music festival featuring Lauryn Hill, Miguel and Mary J. Blige in 2015.[13][14][15]

Flava carries out a range of promotional activities with promotional vehicles. One was a Hummer with branded exterior and eight fitted stereo speakers.[16] Another was a Nissan Pathfinder with subwoofers, speakers and audio video gear encased in a custom fibreglass enclosure.[17] The network has also supported local events in other parts of the country, including the 2014 Flava Rotorua Foam Party and the 2015 Loaded Tough Guy and Gal physical challenge.[15][18]

News and information

Flava broadcasts its news, sports, traffic and weather bulletins from the NZME newsroom every hour during breakfast. It broadcasts weather updates throughout the day.[2] In 2008, it trialled the use of two "feels like" indexes in its forecasts — wind chill reflecting the temperature of moving air, and humidex reflecting heat and humidity. Forecaster Philip Duncan defended his decision to use the indexes, arguing people would be more interested in those measures than the day time high when deciding what to do or wear.[19]

Website and social media

The official Flava website includes event guides, music videos, topical videos, entertainment news, prizes and event pictures.[1] Flava streams live on iHeartRadio.[2] It also operates the Flava Old School station, available exclusively on iHeartRadio.[20] The station features old-school hip hop and classic R&B like Tupac, Biggie, TLC, Aaliyah, Sir Mix-a-Lot, Missy Elliott, Ice Cube and Salt-N-Pepa, and is aimed at older listeners who may not find Flava's music line-up appealing.[21]


  1. "Flava". flava.co.nz. New Zealand Media and Entertainment. Retrieved 21 June 2015.
  2. "Flava on iHeartRadio". iHeartRadio. New Zealand Media and Entertainment. Retrieved 21 June 2015.
  3. "Flava". trb.co.nz. The Radio Bureau. Retrieved 21 June 2015.
  4. "Music". flava.co.nz. New Zealand Media and Entertainment. Retrieved 21 June 2015.
  5. "Fresh Produce with NZ Music on Air". flava.co.nz. New Zealand Media and Entertainment. Retrieved 21 June 2015.
  6. "Wanna get your song on Flava FM?". DNK World Music. Retrieved 21 June 2015.
  7. "Cool Blue". coolblue.co.nz. Cool Blue. Archived from the original on 28 January 2014. Retrieved 21 June 2015.
  8. "Frequency change for Flava in Auckland". dannews.co.nz. 7 July 2010. Retrieved 21 June 2015.
  9. Belvert, Luke (1 March 2013). "More Flava than Sport". Sun Media. SunLive. Retrieved 21 June 2015.
  10. "Radio Network broadcasting its Flava station in Wellington, with 4000 songs". scoop.co.nz. The Radio Network. 12 July 2013. Retrieved 21 June 2015.
  11. "Star-studded programme for Matariki Festival 2011". scoop.co.nz. Auckland Council. 18 May 2011. Retrieved 21 June 2015.
  12. "Poppy Day with Flava". flava.co.nz. New Zealand Media and Entertainment. Retrieved 21 June 2015.
  13. "EMG x Flava present '2Clean Album Release Party'". ayebro.co.nz. AYEBRO. 24 August 2013. Retrieved 21 June 2015.
  14. "FLAVA 95.8 FM & Able Touring Proudly Presents NELLY M.O. TOUR 2013". ayebro.co.nz. AYEBRO. 19 November 2013. Retrieved 21 June 2015.
  15. "What's On". flava.co.nz. New Zealand Media and Entertainment. Retrieved 21 June 2015.
  16. "Flava Hummer". rapidradio.co.nz. Rapid Radio. Retrieved 21 June 2015.
  17. "New Flava Promo Vehicle!". rapidradio.co.nz. Rapid Radio. Retrieved 21 June 2015.
  18. "Flava Foam Party". eventfinda.co.nz. Eventfinda. Retrieved 21 June 2015.
  19. "A clear forecast? It depends on how you say it". APN News & Media. nzherald.co.nz. 16 July 2008. Retrieved 20 June 2015.
  20. "Flava Old School". iHeartRadio. New Zealand Media and Entertainment. Retrieved 21 June 2015.
  21. "Flava Old School is here!". scoop.co.nz. New Zealand Media and Entertainment. 20 August 2014. Retrieved 21 June 2015.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.