The evil clown is a subversion of the traditional comic clown character, in which the playful trope is instead rendered as disturbing through the use of horror elements and dark humor. The modern archetype of the evil clown was popularized by DC Comics character the Joker starting in 1940 and again by Pennywise in Stephen King's 1986 novel It. The character can be seen as playing off the sense of unease felt by sufferers of coulrophobia, the fear of clowns.
The modern archetype of the evil clown has unclear origins; the stock character appeared infrequently during the 19th century, in such works as Edgar Allan Poe's "Hop-Frog", which is believed by Jack Morgan, of the University of Missouri-Rolla, to draw upon an earlier incident "at a masquerade ball", in the 14th century, during which "the King and his frivolous party, costumed—in highly flammable materials—as simian creatures, were ignited by a flambeau and incinerated, the King narrowly escaping in the actual case." Evil clowns also occupied a small niche in drama, appearing in the 1874 work La femme de Tabarin by Catulle Mendès and in Ruggero Leoncavallo's Pagliacci (accused of being a plagiarism of Mendès' piece), both works featuring murderous clowns as central characters.
During the 1970s the National Lampoon published a series of mock comic books in the pages of the magazine, entitled "Evil Clown", which featured a malevolent titular character named Frenchy the Clown. During that decade, American serial killer and rapist John Wayne Gacy became known as the Killer Clown when arrested in 1978, after it was discovered he had performed as Pogo the Clown at children's parties and other events; however, Gacy did not actually commit his crimes while wearing his clown costume.
The modern stock character of the evil clown was popularized by Stephen King's novel It, published in 1986, which introduced the fear of an evil clown to a modern audience. In the novel, the eponymous character is a pan-dimensional monster which feeds mainly on children by luring them in the form of Pennywise the Dancing Clown and then assuming the shape of whatever the victim fears the most.
The evil clown archetype plays strongly off the sense of dislike it caused to inherent elements of coulrophobia; however, it has been suggested by Joseph Durwin that the concept of evil clowns has an independent position in popular culture, arguing that "the concept of evil clowns and the widespread hostility it induces is a cultural phenomenon which transcends just the phobia alone". A study by the University of Sheffield concluded "that clowns are universally disliked by children. Some found them quite frightening and unknowable." This may be because of the nature of clowns' makeup hiding their faces, making them potential threats in disguise; as a psychology professor at California State University, Northridge stated, young children are "very reactive to a familiar body type with an unfamiliar face". This natural dislike of clowns makes them effective in a literary or fictional context, as the antagonistic threat perceived in clowns is desirable in a villainous character.
Researcher Ben Radford, who published Bad Clowns in 2016 and is regarded as an expert on the phenomenon, writes that looking throughout history clowns are seen as tricksters, fools, and more; however, they always are in control, speak their minds, and can get away with doing so. When writing the book Bad Clowns, Radford found that professional clowns are not generally fond of the bad-clown (or evil-clown) persona. They see them as "the rotten apple in the barrel, whose ugly sight and smell casts suspicion on the rest of them," and do not wish to encourage or propagate coulrophobia. Yet, as Radford discovered, bad clowns have existed throughout history: Harlequin, the King's fool, and Mr. Punch. Radford argues that bad clowns have the "ability to change with the times" and that modern bad clowns have evolved into Internet trolls. They may not wear clown costume but, nevertheless, engage with people for their own amusement, abuse, tease and speak what they think of as the "truth" much like the court jester and "dip clowns" do using "human foibles" against their victims. Radford states that, although bad clowns permeate the media in movies, TV, music, comics, and more, the "good clowns" outnumber the bad ones. Research shows that most people do not fear clowns but actually love them and that bad clowns are "the exception, not the rule."
The cultural critic Mark Dery has theorized the postmodern archetype of the evil clown in "Cotton Candy Autopsy: Deconstructing Psycho-Killer Clowns" (a chapter in his cultural critique The Pyrotechnic Insanitarium: American Culture on the Brink).
Tracking the image of the demented or deviant clown across popular culture, Dery analyzes the "Pogo the Clown" persona of the serial killer John Wayne Gacy; the obscene clowns of the neo-situationist Cacophony Society; the Joker (of Batman fame); the grotesque art of R.K. Sloane; the sick-funny Bobcat Goldthwaite comedy Shakes the Clown; Scooby-Doo 's Ghost Clown from the episode "Bedlam In The Big Top"; and Pennywise the Dancing Clown from Stephen King's It.
Using Mikhail Bakhtin's theory of the carnivalesque, Jungian and historical writings on the images of the fool in myth and history, and ruminations on the mingling of ecstasy and dread in the Information Age, Dery asserts the evil clown is an icon of our times. Clowns are often depicted as murderous psychopaths at many American haunted houses.
Wolfgang M. Zucker points out the similarities between a clown's appearance and the cultural depictions of demons and other infernal creatures, noting "[the clown's] chalk-white face in which the eyes almost disappear, while the mouth is enlarged to a ghoulish bigness, looks like the mask of death".
According to psychology professor Joseph Durwin at California State University, Northridge, young children are "very reactive to a familiar body type with an unfamiliar face". Researchers who have studied the phobia believe there is some correlation to the uncanny valley effect. Additionally, clown behavior is often "transgressive" (anti-social behavior) which can create feelings of unease.
Urban legends and incidents
The related urban legend of evil clown sightings in real life is known as "phantom clowns". First reported in 1981 in Brookline, Massachusetts, children said that men dressed up as clowns had attempted to lure them into a van. The panic spread throughout the US in the Midwest and Northeast. It resurfaced in 1985 in Phoenix, Arizona; in 1991 in West Orange, New Jersey; and 1995 in Honduras. Later sightings included Chicago, Illinois, in 2008. Explanations for the phenomenon have ranged from Stephen King's book It and the crimes of serial killer John Wayne Gacy, to a moral panic influenced by contemporaneous fears of Satanic ritual abuse. It also shows similarities to the story of the Pied Piper of Hamelin. In most cases the reports were made by children, and no adults or police officers were able to confirm the sightings.
In 2013, a character who became known as "the Northampton Clown" was repeatedly sighted standing silently around the English town. The work of three local filmmakers, Alex Powell, Elliot Simpson and Luke Ubanski, the Northampton clown was similar in appearance to Pennywise the Dancing Clown from the Stephen King novel It. Although rumors said that the clown may have a knife, the clown himself denied these rumors through social media. In March 2014, Matteo Moroni from Perugia, Italy, owner of YouTube channel DM Pranks, began dressing up as a killer clown and terrifying unsuspecting passers-by, with his videos racking up hundreds of millions of views. In 2014, further complaints of evil clown pranksters were reported in France, the United States and Germany, possibly inspired by American Horror Story: Freak Show.
In 2014, "the Wasco clown" attracted social media attention in California. Again this clown shared a similar resemblance to Pennywise, and it was revealed that the social media postings were part of a year-long photography project conducted by the artist's wife. In Bakersfield, California "menacing" clowns were reported, some with weapons. In July 2015, a "creepy" clown was seen around a local cemetery in Chicago and terrorizing anyone in the graveyard.
There was another burst of such sightings in 2016, including in Greenville, South Carolina and New York.
Response to evil clowns in media
In 2014, Clowns of America International responded to the depiction of Twisty on American Horror Story, and evil clowns in media generally. President Glenn Kohlberger said, "Hollywood makes money sensationalizing the norm. They can take any situation no matter how good or pure and turn it into a nightmare. ... We do not support in any way, shape or form any medium that sensationalizes or adds to coulrophobia or 'clown fear.'"
The contemporary "evil clown" archetype developed in the 1980s, notably popularized by Stephen King's It, and perhaps influenced by John Wayne Gacy, a serial killer dubbed the Killer Clown in 1978. Killer Klowns from Outer Space is a 1988 horror comedy dedicated to the topic. The Joker character in the Batman franchise was introduced in 1940 and has developed into one of the most recognizable and iconic fictional characters in popular culture, leading Wizard magazine's "100 Greatest Villains of All Time" ranking in 2006. Although Krusty the Clown, a cartoon character introduced 1989 in the animated sitcom The Simpsons, is a comical, non-scary clown, the character reveals darker aspects in his personality. In The Simpsons episode "Lisa's First Word" (1992), children's fear of clowns features in the form of a very young Bart being traumatized by an inexpertly-built Krusty the Clown themed bed, repeatedly uttering the phrase "can't sleep, clown will eat me...." The phrase inspired an Alice Cooper song in the album Dragontown (2001) and became a popular catchphrase.
The American rap duo Insane Clown Posse have exploited this theme since 1989 and have inspired Twiztid and similar acts, many on Psychopathic Records, to do likewise. Websites dedicated to evil clowns and the fear of clowns appeared in the late 1990s.
The British arts and music festival Bestival cancelled its planned clown theme in 2006 after many adult ticket-holders contacted the organizers, expressing a fear of clowns.
- The Joker, the nemesis of Batman, whose key features are chalk-white skin, emerald-green hair, ruby-red lips and (in some iterations) a perpetual smile, usually a permanent sardonic grin or a Glasgow smile, depending on the adaption of the character. He is commonly depicted as a criminal mastermind, as well as a sadistic and murderous psychopath. The character is also known by several nicknames, including "the Clown Prince of Crime".
- Insane Clown Posse, Twiztid
- The 2014 film Theatre Of Fear, directed by Andrew Jones featured a murderous clown character played by Nathan Head.
- The 1982 film Poltergeist, directed by Tobe Hooper and produced by Steven Spielberg, along with the 2015 remake of the same name directed by Gil Kenan, feature a possessed clown doll.
- Pennywise the Dancing Clown, the main antagonist in Stephen King's 1986 horror novel It and it adaptations. Pennywise was portrayed in the 1990 television miniseries by Tim Curry and by Bill Skarsgård in the 2017 film adaptation and its 2019 sequel.
- The 1987 film The Brave Little Toaster, directed by Jerry Rees, the nightmare Toaster has is about an evil clown chasing Toaster, tortures Rob and toaster loses his grip on the shower curtain rod and falls in the bathtub.
- The 1988 film Killer Klowns from Outer Space, directed by the Chiodo Brothers, features extraterrestrial evil clowns as the story's antagonists.
- The Texas-based Glam Metal/Hard Rock band Dangerous Toys, founded in 1987, included an evil clown-type figure in its iconography, and album art.
- The 2009 comedy horror film Zombieland features a zombie clown.
- The 1989 film Clownhouse, written and directed by Victor Salva, concerns brothers who are attacked in their own home by escaped mental patients dressed as clowns.
- The most famous professional wrestling depiction of an evil clown was Doink the Clown, a persona originated in 1992 by professional wrestler Matt Osborne in the World Wrestling Federation. Originally, the gimmick was that of a sadistic, evil clown, playing cruel tricks on fans and wrestlers to amuse himself and put them off guard; to help gain heat for the character, he was placed in a storyline feud with Crush, wherein Doink, after faking an injury, sneak-attacked Crush with a loaded prosthetic arm. The evil clown gimmick would be dropped later in 1993 as he turned face.
- Violator, a supervillain demon appearing in the Spawn comic books published by Image Comics, is commonly depicted in the form of "Clown", a balding, overweight man with blue facepaint.
- Malcolm, the evil jester, featured as the main antagonist in The Legend of Kyrandia video games series.
- Gamzee Makara, a homicidal alien juggalo and major antagonist from the webcomic Homestuck. Gamzee suffers an existential crisis in the second part of the fifth act after being exposed to the music video for the Insane Clown Posse song Miracles, and begins going on a frenzied rampage.
- The 2010 interactive drama-thriller videogame Heavy Rain features the Clown, a seemingly benevolent, yet mysterious and, somewhat, disturbing clown which appears briefly during the game.
- Sweet Tooth, a character in the Twisted Metal video game series.
- Bad Clown, also called Psycho Clown, a enemy in the NARC video game
- Jack the Clown, an icon of the Halloween Horror Nights event celebrated at Universal Studios Florida, Universal Studios Hollywood, Universal Studios Singapore, and Universal Studios Japan.
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- The horror film series Camp Blood, beginning with Camp Blood (1999), stars a killer clown as the main antagonist in each film.
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- The horror film series Killjoy features a demonic killer clown as its main antagonist.
- Captain Spaulding, a vulgar clown and serial killer portrayed by Sid Haig in the 2003 Rob Zombie film House of 1000 Corpses and its 2005 sequel The Devil's Rejects.
- The 2007 film 100 Tears features a circus clown named Gurdy (Jack Amos) going on a murderous rampage after being wrongfully accused of rape.
- In the 2012 anthology horror film Scary or Die, a drug dealer is bitten by a clown at a birthday party, and he begins to transform into a cannibalistic clown himself.
- The 2012 film Stitches features a murderous birthday clown, portrayed by Ross Noble, who is resurrected from the dead in order to enact revenge upon the children who contributed to his death.
- The 2013 horror film All Hallows' Eve and the 2018 film Terrifier features a homicidal clown named Art the Clown.
- The FX horror anthology series American Horror Story used two instances of evil clowns: The first being Twisty the Clown from the fourth season Freak Show, who made a cameo appearance in Cult where the season's antagonist created a murderous clown cult to orchestrate his rise to political power.
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