Dove (toiletries)

Dove is a personal care brand owned by Unilever originating in the United Kingdom. Dove products are manufactured in Argentina, Australia, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Africa, South Korea, Thailand, Turkey and the United States.

Product typePersonal care
CountryUnited Kingdom
Introduced1955 (1955)
Related brands
  • Dove Men+Care
  • Baby Dove

The products are sold in more than 150 countries and are offered for both women, men and babies.[1] Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for the Lever brothers.[2] [3]

Product lines

Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, or facial care products. Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow). In some countries, Dove is derived from tallow, and for this reason it is not considered vegan, unlike vegetable oil based soaps.[4][5]

Unilever launched a men's toiletries range in January 2010, branded "Dove Men + Care".[6] In 2012, Steve Bell of Macon, Georgia won the Dove Men+Care Hair "King of the Castle Home Upgrade" contest, receiving a home upgrade and consultation with Jonathan Scott of Property Brothers.[7]

Dove Campaign for Real Beauty

In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.[8][9]

Ad controversy

In May 2011, Dove prompted criticism and accusations of racism after publishing an ad for their body wash showing three women with different skin tones side by side in front of a "before and after" image of cracked and smooth skin, with a black woman below the "before" and a white woman below the "after".

In October 2017, a three-second video for Dove body lotion posted on their page on Facebook in the United States prompted criticism and accusations of racism.[10] The video clip showed a black woman removing her T-shirt to reveal a white woman, who then lifts her own T-shirt to reveal an Asian woman. The full thirty second television advert version included seven women of different races and ages.

The ad sparked criticism, leading Dove to remove the ad, saying it “deeply regret(ed) the offence it caused.” Dove further stated that the "video was intended to convey that Dove body wash is for every woman and be a celebration of diversity..." The black woman in the advert, Lola Ogunyemi, said the advert had been misinterpreted and defended Dove.[11]


  1. DOVE
  2. {{cite web|last=Levin|first=Jay|title=Farewell to the father of Dove soap: Researcher Vincent Lamberti, 86, of Upper Saddle River, dies|url=
  3. July 2016|url-status=dead|archiveurl=
  4. Missing or empty |title= (help)
  5. Missing or empty |title= (help)
  6. Abblet, Tony (19 January 2010). "Dove release male grooming range". Ape to Gentleman. Retrieved 2 February 2016.
  7. Noble, Lucy (November 22, 2013). "Dove® Men+Care™ Hair Crowns "King of the Castle Home Upgrade" Winner" (Press release). Macon, Georgia. PR Newswire. Retrieved 6 October 2017.
  8. Kurtzleben, Danielle. "Do Dove and Axe Sell the Same Message?". US News and World Report. Retrieved 21 January 2014.
  9. Taylor, Corina. "Dove's Real Beauty is bogus". Retrieved 21 January 2014.
  10. Slawson, Nicola (2017-10-08). "Dove apologises for ad showing black woman turning into white one". the Guardian. Retrieved 2018-04-24.
  11. Nicola Slawson: Dove apologises for ad showing black woman turning into white one The Guardian, 8 October 2017;
    Maggie Astor: Dove Drops Ad After It Draws Criticism for Being Racist The New York Times;
    Casey Quackenbush: Dove Apologizes After Body Wash Ad Is Slammed For Being Racist Time Magazine;
    Jeff Wicks: Dove extends olive branch over 'racist' ad The Times, 9 October 2017;
    Natasha Bach: Dove Removes 'Racist' Ad That Seemed to Suggest Black Women Were Dirty Fortune;
    Daniel Politi: Dove Apologizes for Ad That Shows Black Woman Turning Into a White Woman Slate, 8 October 2017;
    Whitney Kimball: What Was Dove's Thought Process on This Racial Transformation Ad Jezebel, 8 October 2017;
    Biba Kang: Dove’s apology for its Facebook advert is insulting to people of colour – ‘sorry you’re offended’ really isn’t enough. Independent, 8 October 2017.
    Dove faces PR disaster over ad that showed a black woman turning white CNBC, 9 October 2017.
    Lola Ogunyemi: I am the woman in the 'racist Dove ad'. I am not a victim, The Guardian, 8 October 2017.
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