Decanter is a wine and wine-lifestyle media brand, which includes a print and digital magazine, fine wine tasting events, a news website, a subscription website - Decanter Premium, and the Decanter World Wine Awards. The magazine, published in about 90 countries on a monthly basis, includes industry news, vintage guides and wine and spirits recommendations.
|Country||United Kingdom, United States|
History and profile
Following the success of wine columns in British newspapers, the magazine was founded in London in 1975. It is the oldest consumer wine publication in the United Kingdom. According to author Evelyne Resnick, it has a comparable function for UK than the Wine Spectator has in the United States. As of 2011, it was published in 91 countries, including China as its last addition in 2005. Columnists and regular contributors include several Masters of Wine.
The magazine mainly focuses on wines available in the United Kingdom and United States markets. While it is aimed to consumers, a significant part of its audience also consists both of traders and producers. Its contents include news, topical dissertations, travel surveys, interviews, analysis and market reports. Differently from other magazines which focus on many wines from various regions and countries, Decanter issues offer in-depth reviews of wines from two regions at times. Decanter's readers are generally younger than the readers similar publications, with 41% readers under 45 years old.
Decanter launched its website, Decanter.com, in 1999. The website one of the largest globally with the amount of traffic is receives and in 2017 launched a subscription service called Decanter Premium.
Decanter World Wine Awards
Decanter World Wine Awards (DWWA) is a wine competition founded in 2004 and is the world's biggest wine competition with over 15,000 entries per year. The results of the competition are published on Decanter's website and in Decanter's August edition.
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- Evelyne Resnick (2008). Wine Brands: Success Strategies for New Markets, New Consumers and New Trends. Springer Nature. pp. 115–6. ISBN 0230583733.
- Mike Veseth (2011). Wine Wars. Rowman & Littlefield Publishers. pp. 58–9, 126–8. ISBN 0742568210.
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