Dawn Raid Entertainment

Dawn Raid Entertainment is a record label based in Papatoetoe, South Auckland, in New Zealand. It has signed many New Zealand Hip-hop and R&B artists such as Savage, Adeaze, Aaradhna, The Deceptikonz, Devolo and Ill Semantics. The founders of Dawn Raid Entertainment announced the closure of the recording label on 19 April 2007 due to liquidation.[1]

The label is back in business as of June 2007, due to new owners.[2][3] Savage, Mareko, The Deceptikonz, Horsemen Family, Sweet & Irie and more new artists are to be announced. In 2008 the police seized all assets of their competitor, Killer Beez-control Colourway Records.

In its peak it was home to many gold and platinum-selling New Zealand hip hop and R&B artists.


School friends Danny "Brotha D" Leaosavai'i and Andy Murnane founded Dawn Raid Entertainment in 1999. They started selling T-shirts at a market in Otara to raise capital. In 2007, the label went into liquidation for a few months.[4]


In May 2004, Dawn Raid became a sponsor for the Telecom subsidiary company Boost Mobile and released a single Hook Up featuring both the prominent and the unknown talent of Dawn Raid Entertainment. Currently, Hook Up is still the theme for Boost Mobile with some of their signed musicians doing voiceovers for the ads.

Label Artists



The following is a list of albums and singles released under the Dawn Raid label. The first album released under Dawn Raid was a compilation titled Southside Story which was released in April 2000 and featured undiscovered artists such as Ill Semantics, 4 Corners, Native Sons, K.A.O.S., Adeaze, Live Live and the co-founder of Dawn Raid, Brotha D.

Date of ReleaseTitleArtistChartedCountryCertification
April 2000Southside StoryVarious Artists--
May 2001Southside Story 2: InternationalVarious Artists--
March 2002EliminationDeceptikonz# 2-
November 2002Theory of MeaningIll Semantics# 38-
July 2003White SundayMareko# 4-Gold
May 2004Always and For RealAdeaze# 1-2 X Platinum
October 2004Red Eye Society
(also under Clientele Records)
October 2004The Best Kept Secret
(also under Clientele Records)
April 2005MoonshineSavage# 2-Platinum
January 2006Street DreamsDJ Peter Gunz & Tikelz# 10-
March 2006Sione's Wedding OSTVarious# 14-Gold
May 2006I Love YouAaradhna# 13-
2 October 2006Good MusikIll Semantics--
October 2006Heavy RotationDeceptikonz--
October 2007Brotha D & The Dawn Raid Family - Element Of SurpriseVarious Artists--
January 2008Horsemen Family - My Shout: The AlbumVarious Artists--
February 2008Sweet Soul MusicAaradhna--
April 2008White Sunday 2: The Book Of MarkMareko--
November 2008Heaven & HellDevolo--
December 2008Savage IslandSavage# 10-
July 2009Localize ItSweet & Irie# 10-
March 2010Brotha D & The Dawn Raid Family - Volume 2Various Artists--
March 2010Pasifika: The CollectionVarious Artists# 1-
July 2010Evolution: Past, Present, BeyondDeceptikonz# 26-
October 2010Pacific Coast HighwayMONSTA--
October 2010Savage Presents The Tribal CouncilVarious Artists--
March 2011Pasifika: The Collection Volume 2Various Artists# 1-
May 2003Mareko Is The Future - Dawn Raid Mix TapeMareko--
May 2003Blood On The BBQ MixtapeMareko & Savage--
December 200312" Street RapMareko featuring Inspectah Deck--
April 2006We Back Motherf***azDeceptikonz--
March 2008Live at the Apollo MixtapeMareko--
May 2010Allow Me To Re-Introduce MyselfMONSTA--


2003Ill Semantics
featuring Betty Anne
"Watching You/Highway"Theory of Meaning# 22-
2003Mareko"Mareko (Here To Stay)"White Sunday# 4Gold
2003Adeaze"A Life With You"Always and For Real# 3Platinum
featuring the Deceptikonz
"Stop, Drop and Roll"White Sunday# 6Gold
2004Adeaze"How Deep Is Your Love"Always and For Real# 6Gold
2004Dawn Raid All-Stars"Hook Up"-#9-
featuring Aaradhna
"Getting Stronger"Always and For Real*#1 (NZ)Gold
2005Savage"Swing"Moonshine*#1 (NZ)Platinum
2005Alphrisk"Sunshine"The Best Kept Secret# 8-
2005Savage"Moonshine"Moonshine*#1 (NZ), #9 AustPlatinum NZ
featuring Aaradhna
"They Don't Know"Moonshine# 3, #26 AustGold NZ
2006Aaradhna"Down Time"I Love You# 3Gold
2006Tha Feelstyle
featuring Mareko, Flowz
Manuel Bundy & Lapi Mariner
"I Do Believe"Sione's Wedding OST# 17-
2006Aaradhna"Shake"I Love You--
2006Aaradhna"I Love You Too"I Love You*#5 (NZ)-
2006Deceptikonz"Don't Front On Me"Heavy Rotation--
2006Ill Semantics"On And On"
(featuring Lemuel)
Good Musik# 38-
2007Brotha D feat Sweet & Irie"Take It out South"Brotha D & The Dawn Raid Family - Element Of Surprise# 8GOLD
2007Horsemen Family"Drink With Us"My Shout: The Album--
2008Horsemen Family feat Sweet & Irie"Feels Like Magic"My Shout: The Album# 8GOLD
2008Mareko"Gotta Go"White Sunday 2: The Book Of Mark--
2008Sweet & Irie"Mama, Don't Cry"Localize It--
2008Aaradhna"Betcha By Golly Wow"Sweet Soul Music--
2008Mareko"Record Of The Year"White Sunday 2: The Book Of Mark--
2008Devolo"Somebody"Heaven & Hell--
2008Beat Kamp"Rap Game Remix"Single--
2008Sweet & Irie"My Girl"Localize It--
2008'Savage" SWING " US REMIX feat Soulja Boy Tell'emSAVAGE ISLAND# 45 USRIAA 2 X Platinum
2008Devolo" Too Shy"Heaven & Hell# 6-
2008Mareko Feat. J.Williams"Them Eyes"White Sunday 2: The Book Of Mark--
2009Savage Feat Angel & Baby Bash"Wild Out (ChoooHooo)"Savage Island# 6GOLD
2009Savage Feat Rock City"Hot Like Fire"Savage Island# 26GOLD
2009Sweet & Irie"Sweet & Irie"Localize It--
2009Savage Feat Rock City"I Love The Islands"Savage Island--
2009Sweet & Irie"Jenny"Localize It--
2009Frisko Feat. Aaradhna"Music (Makes The World Go Around)"Brotha D & The Dawn Raid Family Volume 2# 15-
2010Devolo"Rocker Girl"Brotha D & The Dawn Raid Family Volume 2--
2010Deceptikonz Feat. Adeaze"Evolution"Evolution: Past, Present, Beyond--
2010MONSTA"Long Beach Raised Me"Pacific Coast Highway--
2010MONSTA Feat. Yukmouth & Ganxsta Ridd"Wesperados"Pacific Coast Highway--
2010MONSTA Feat. J-Boog"This Is Love"Evolution: Past, Present, Beyond# 22GOLD
2010MONSTA Feat. Aaradhna"Like You"Pacific Coast Highway--

See also


  1. "View All Details". business.govt.nz. 2011. Retrieved 8 October 2011. DAWN RAID ENTERTAINMENT LIMITED
  2. "View All Details". business.govt.nz. 2011. Retrieved 8 October 2011. DR MUSIC LIMITED
  3. "New sun shines on Dawn Raid label". stuff.co.nz. 2011. Retrieved 8 October 2011. In June the company went into liquidation but was bought by South Pacific Pictures chief executive John Barnett and Vector Energy chairman Michael Stiassny.
  4. Schulz, Chris (24 April 2014). "Dawn Raid celebrates birthday with American success". The New Zealand Herald. APN News & Media. Retrieved 24 April 2014.

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