Dabl (// "dabble") is an American lifestyle-oriented digital multicast television network that is owned by the CBS Television Distribution subsidiary of ViacomCBS. The network – which is mainly carried on the digital subchannels of ViacomCBS' owned-and-operated stations as well as television stations owned by other broadcasting companies, and is transmitted in the 480i widescreen format – features a broad mix of topical lifestyle programming (including cooking, home renovation, home and interior design, do it yourself, pet care and travel series) aimed mainly at women between the ages of 25 and 54 years old.
|Type||Digital multicast television network|
|Availability||Nationwide (available on OTA digital television and LPTV covering 73.22% of the U.S. as of September 2019);|
Digital cable (in select markets, via local affiliates)
|Founded||June 27, 2019|
|Slogan||A New Lifestyle Network;|
|Headquarters||New York City, New York|
(available in most markets)
|Owner||CBS Television Distribution|
(COO/CFO, CBS Global Distribution Group)
|September 9, 2019|
|Affiliates||List of Dabl affiliates|
On June 17, 2019, CBS Television Distribution announced plans to launch Dabl that September, formatting the network around "informative, project-based, feel-good content" consisting of archived lifestyle programming anchored by content from the libraries of lifestyle expert Martha Stewart and chef Emeril Lagasse. Steve LoCascio, chief operating officer and chief financial officer of CBS Global Distribution Group, revealed to Variety upon the announcement that CBS Television Distribution had been discussing launching a lifestyle program in first-run syndication for years prior to the development of the network and noted that Dabl's format was specifically chosen because of the advertising sales favorability of the genre.
At the time of the announcement, Create (operated by a consortium led by American Public Television) – which serves as Dabl's main competitor – was the only national digital multicast service to center around lifestyle programming. However, no such service had existed on commercial broadcast television: six months earlier in January 2019, Ion Media had converted Ion Life (which was subsequently renamed Ion Plus in early July) from a lifestyle service to a drama-focused entertainment format to complement its parent network Ion Television and better utilize the primary channel affiliations it gained in certain markets through spectrum incentive auction-related channel sharing agreements (mainly involving the Trinity Broadcasting Network); Disney–ABC Television Group had rolled back its distribution of its Live Well Network exclusively to sister network ABC's owned-and-operated stations in April 2015.
The network is the first CBS-owned property that has its operations built and operated using cloud computing, and is transmitting through CBS's media operations platform, which utilizes both automation and cloud-enabled technology. CBS-owned affiliates began receiving a rolling feed of network promotional spots on September 8, 2019; Dabl launched on September 9 at 9:00 a.m. Eastern Time, with the 2005 premiere episode of The Martha Stewart Show as the network's initial telecast.
The network relies upon a mix of lifestyle programming from the libraries of various programming distributors. For the network's initial schedule, CBS acquired the rights to series hosted by Martha Stewart (consisting of the weekly-turned-daily conventional lifestyle series Martha Stewart Living and her later daily talk show effort, The Martha Stewart Show) and various Food Network series hosted by Emeril Lagasse (initially consisting of his first series, Essence of Emeril) to serve as Dabl's headlining programs. It subsequently acquired the rights to programs hosted by dog training expert Cesar Millan (initially consisting only of Cesar 911), as well as other lifestyle experts whose programs were not initially included on its schedule (including chef Jamie Oliver and home improvement expert Bob Vila).
The network also acquired the rights to several series from A+E Networks (including Find & Design, Flip This House and Sell This House) as well as two series already available in conventional first-run syndication, Doctor and The Diva (a vehicle for former American Idol contestant Kimberly Locke and physician and medical expert Steve Salvatore that made its syndication debut on the day of the network's launch) and the Canadian talk show CityLine (under an agreement with the program's U.S. distributor, PPI Releasing).
List of programs broadcast by Dabl
- Cesar 911 (September 14, 2019–present)
- CityLine (September 9, 2019–present)
- Doctor and the Diva (September 9, 2019–present)
- Essence of Emeril (September 9, 2019–present)
- Everyday Baking (September 14, 2019–present)
- Everyday Food (September 14, 2019–present)
- Find & Design (September 14, 2019–present)
- Flip This House (September 14, 2019–present)
- Flipping Boston (September 14, 2019–present)
- Flipping San Diego (September 14, 2019–present)
- In the Kitchen with David (September 14, 2019–present)
- Martha Stewart Living (September 14, 2019–present)
- The Martha Stewart Show (September 9, 2019–present)
- Pet Project (September 14, 2019–present)
- Pick a Puppy (September 14, 2019–present)
- San Diego Zoo (September 14, 2019–present)
- Sell This House (September 9, 2019–present)
As of September 2019, Dabl has affiliation agreements with 120 television stations in 106 media markets (including all of the 25 largest markets) encompassing 39 states, covering 73.22% of all households (a potentional reach of 228,783,691 viewers, with at least one television set in the United States.
The network is being offered to prospective affiliates either in the form of a licensing fee (which is provided to affiliates in a reverse compensation arrangement in exchange for distribution) or subchannel leasing agreements (which may result in Dabl maintaining duplicate affiliations in certain markets).
At the time CBS Television Distribution announced the launch of Dabl, the company planned to debut the network on 22 of the broadcasting properties (consisting of CBS and CW owned-and-operated stations) operated by corporate sibling and network flagship group CBS Television Stations, which accounted for 39% of Dabl's total market coverage. Many of the CBS-owned charter affiliates chose to displace Decades – a classic television network launched in May 2014 as a joint venture between Weigel Broadcasting and CBS, which was the latter's first widespread multicast offering as CBS had been slow to add additional subchannels leading into and in the years immediately after the 2009 digital transition – to accommodate Dabl and avoid expending additional bandwidth due to CBS transmitting its stations' main feeds in the 1080i resolution format. (Weigel subsequently announced that Decades would move to stations owned by Weigel or Fox Television Stations in the affected markets.)
To ensure the widest affiliate initial reach possible, CBS elected to sign all of its charter affiliation agreements ahead of the launch announcement. The network reached deals with several major and mid-sized station groups (including Univision Communications, Meredith Corporation, Graham Media Group, Quincy Media, News-Press & Gazette Company, Bahakel Communications, Gray Television, Capitol Broadcasting Company and Sinclair Broadcast Group), giving Dabl initial clearances covering over 70% of the United States (including all of the top 10 markets and 23 of the 25 largest markets). By early September, the network's launch clearances expanded to more than 80% of the U.S. (including all of the top 25 markets).
- "Stations for Network - DABL". RabbitEars. Retrieved September 15, 2019.
- "CBS Television Distribution to Launch 'DABL -- A New Lifestyle Network' on September 9". CBS Press Express (Press release). CBS Corporation. June 17, 2019. Retrieved September 15, 2019.
- Mark K. Miller (June 17, 2019). "CBS To Launch DABL Lifestyle Network". TVNewsCheck. NewsCheck Media. Retrieved September 15, 2019.
- Marc Berman (August 27, 2019). "Upcoming Lifestyle Digital Network Dabl To Launch On September 9". Forbes. Forbes, LLC. Retrieved September 15, 2019.
- Paige Albiniak (June 17, 2019). "CTD to Dabble in Diginets With Lifestyle Net Dabl". Broadcasting & Cable. NewBay Media. Retrieved September 15, 2019.
- Cynthia Littleton (June 17, 2019). "CBS to Launch DABL Digital Lifestyle Channel in September". Variety. Penske Media Corporation. Retrieved September 15, 2019.
- Karlene Lukovitz (September 9, 2019). "CBS Launches Ad-Supported Digital Lifestyle Network Dabl". DigitalNewsDaily. MediaPost Communications. Retrieved September 15, 2019.
- Wayne Friedman (September 9, 2019). "CBS Begins Promo Launch Of New Digital Broadcast Network Dabl". TelevisionNewsDaily. MediaPost Communications. Retrieved September 15, 2019.
- ""Dabl – A New Lifestyle Network" Launches Today". CBS Corporation (Press release). September 9, 2019. Retrieved September 15, 2019.
- Rick Porter (June 17, 2019). "Martha Stewart, Emeril Lagasse to Fuel CBS-Backed Digital Network". The Hollywood Reporter. Billboard-Hollywood Reporter Media Group. Retrieved September 15, 2019.
- Paige Albiniak (August 27, 2019). "CTD Diginet Dabl Cleared in More Than 80% of U.S." Broadcasting & Cable. NewBay Media. Retrieved September 15, 2019.