Craig Ellis

Craig Ellis (born 4 June 1975 in Stawell, Victoria) is a former Australian rules footballer in the Australian Football League.

Craig Ellis
Personal information
Full name Craig Ellis
Date of birth (1975-06-04) 4 June 1975
Place of birth Stawell, Victoria
Original team(s) Stawell / North Melbourne U/19s / Western Jets
Draft 50th selection, 1990 National Draft
(North Melbourne)
Height 190 cm (6 ft 3 in)
Weight 90 kg (198 lb)
Position(s) Defender
Playing career1
Years Club Games (Goals)
1994 2001 Western Bulldogs 107 (6)
2002 Melbourne 015 (1)
Total 122 (7)
1 Playing statistics correct to the end of 2002.
Sources: AFL Tables,

Football career

He was drafted by North Melbourne as a 15-year-old in the 1990 AFL Draft, but only played for their Under-19 team. He was drafted again in the 1993 Pre-season Draft by Footscray from the Western Jets[1] and debuted for them in 1994. Early injuries hampered his career but he drastically improved during the 1997 season where he took many saving marks at centre half-back.

In 2002, Ellis moved for one season to the Melbourne Football Club, in which he had a solid year, playing 14 consecutive games, but decided to retire at the end of the season.

Post-football career

After retiring from football, Ellis created the clothing brand St Lenny, located in Prahran Victoria.[2]

The St Lenny brand later failed in the market, and Ellis declared bankruptcy shortly after. Several years later, he co-founded Triangl, a swimwear range. The brand has soared, with profits reaching US$40 million in 2015. [3]


  1. "Your club's choice". The Age. 16 March 1993.
  2. Demasi, Laura (5 April 2007). "Rock bloke". The Age. Melbourne.
  3. Edmund, Sam (30 July 2015). "Bankrupt Bulldog". The Herald Sun. Melbourne.

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