|Launched||27 January 2002|
|Owned by||Viacom 18&TV18|
|Picture format||576i SDTV|
|Slogan||દિલ થી ગુજરાતી|
|Headquarters||Ahmedabad, Gujarat, India|
Colors Gujarati Cinema
|Asianet Digital TV|
|Channel no 606|
Based in Ahmedabad, it was started by Prism TV pvt. ltd. and promoted by Hyderabad-based Ramoji Rao. It is now part of Viacom 18 and TV18 which are owned by Network 18. ETV Gujarati was re-branded under the Colors franchise on 20 April 2015.
Colors Gujarati initiated the BIG Gujarati Entertainment Awards for excellence in the world of Gujarati entertainment and also telecasts Gujarati films.
- Abhilasha Ek Astitva Ni
- Dikri Vahalno Dariyo
- Laxmi Sadaiv Mangalam
- Mahek Mota Ghar Ni Vahu
- Saavaj Ek Prem Garjana
- Rasoi Show
- Daily Bonus
- Reporter, B. S. (1 August 2015). "Viacom buys 50% in Prism for Rs 940 cr". Business Standard India. Retrieved 17 October 2017.
- "TV 18 completes ETV channel acquisition". Indian Television Dot Com. 23 January 2014. Retrieved 17 October 2017.
- "NETWORK 18". www.network18online.com. Retrieved 17 October 2017.
- Jambhekar, Shruti (17 April 2015). "ETV Gujarati will be now Colors Gujarati from April 20". The Times of India. Retrieved 7 June 2015.