Choice TV

Choice TV is the third largest, privately owned, national free-to-air television broadcaster in New Zealand and has been on air since 2012.[3] In November 2014, Canada's Blue Ant Media bought a majority stake in Choice TV, marking the group's first international expansion.[4][5][6][7]

Choice TV
Launched28 April 2012
Owned byBlue Ant Media
(Majority shareholder)[1]
Picture format16:9 (SDTV)
CountryNew Zealand
HeadquartersMount Eden, Auckland[2]
Sister channel(s)HGTV
DVB 64-QAM on band V
DVB QPSK on 12456 MHz

Choice TV was launched on 28 April 2012, at 5 p.m. It was created and co-founded by Alex Breingan, Julia Baylis, Laurie Clarke and Vincent Burke. The name Choice TV was originally thought up by producer Rachel Hart. It is broadcast nationally on the Freeview digital TV network Channel 12 and on SKY Television Channel 24.[8] Vodafone also carries the channel for their cable subscribers in Wellington and Christchurch. According to the Nielsen ratings, the channel's four-week cumulative audience is about 1.8 million people since January 2014 - New Zealand's population being 4.8 million.[9][10][11][12][13][14][15]

The channel features programs on topics such as: property renovation, home and garden, food, travel, adventure, fishing, entertainment, comedy, and drama.


The Choice TV line-up includes programs from the UK's BBC worldwide, ITV Granada, Verve Productions, Zodiak Media, the Australian SBS, ABC, Fremantle Media, as well as productions from Sony Pictures Television.

Together with Top Shelf Productions, Choice TV developed a local series which aired in the spring of 2014 on the channel's Thursday Food Night.[16]

From 17 October 2014, Choice TV aired their own New Zealand gardening show, Get Growing, as well as a program called Cook the Books, which first aired on 30 October 2014.[17][18][19][20]


The prime time programming slot (7:30–10:30pm) features a different daily theme:[2][21][22][23]

  • Monday – Travel: Our World
  • Tuesday – Property & Design
  • Wednesday – Great Outdoors
  • Thursday – Food
  • Friday – Home & Garden
  • Weekend – Entertainment

Additionally, Choice TV produces several television shows:


In September 2012, Choice TV aired its own TV morning show called Brunch with April Ieremia and former All Black rugby player Josh Kronfeld hosting.

The first season finished on 21 December 2012 with a total of 65 episodes but was not renewed.


The January 2013 season began with exclusive content including ITV Granada's Jonathan Ross Show and Sony Pictures Television's made-for-TV movie series Jesse Stone, starring Tom Selleck. During March 2013, Sony Pictures Television aired the short-lived ABC sitcom Mr. Sunshine and the daytime drama Days of Our Lives, which had been discontinued by TVNZ two years earlier when its contract with Sony Pictures expired. Days of Our Lives picks up from the 2011 season (season 47), one and half seasons behind the then-current United States' NBC season. TVNZ had previously been more than five years behind the United States's programming. From April to August 2013, re-runs of the Sony Pictures Television 1996 drama Early Edition aired weekdays and was then replaced by the ITV Granada show Wild at Heart. The show Being Erica, distributed by BBC Worldwide and produced by CBC, began airing on Saturday, 10 August 2013. From September 2013, Choice TV started playing the second season of the Australian TV comedy Twenty Something.

Days of Our Lives went on a summer hiatus until 10 February 2014, just before the end of season 47. The last few episodes aired on Friday, 20 December 2013 and Sunday, 22 December 2013. On 25 April 2014, Choice TV announced that they would suspend their decision to order more seasons of Days of Our Lives. Being Erica's second season premiered on 23 January 2014 in the daytime weekday slot while Days of Our Lives was off-air. Vexed's second season premiered in late March 2014 for New Zealand viewers. Choice TV also began playing Better Man in late May 2014.

In November 2015, Choice TV launched an on demand service.


  1. "Choice TV About Us Page". Archived from the original on 2 November 2014. Retrieved 3 November 2014.
  2. "Choice TV pledges to move beyond imported shows". NBR NZ. 28 April 2012. Retrieved 19 May 2014.
  3. "Consumer Watch: Choice closes gap". NZ Herald. Retrieved 19 May 2014.
  4. "Canada's Blue Ant Media Buys Majority Stake in New Zealand's Choice TV". The Hollywood Reporter. 3 November 2014. Retrieved 4 November 2014.
  5. "Blue Ant takes majority stake in NZ's Choice TV". Real Screen. 4 November 2014. Retrieved 4 November 2014.
  6. "Blue Ant Acquires Controlling Interest in New Zealand Broadcaster". Broadcaster Magazine. 4 November 2014. Archived from the original on 3 November 2014. Retrieved 4 November 2014.
  9. "Freeview NZ has a new channel". 25 July 2012. Retrieved 19 May 2014.
  10. "Choice TV in Freeview fight for choosy audience". NZ Herald NZ. 1 May 2012. Retrieved 19 May 2014.
  11. "Television: Hairy enthusiasts go the whole hog". The NZ Herald. 8 March 2014. Retrieved 19 May 2014.
  12. "Paul Casserly gets distracted by meat man Anthony Puharich". The NZ Herald. 15 January 2014. Retrieved 19 May 2014.
  13. "The top ten TV shows for 2013". 10 December 2013. Retrieved 19 May 2014.
  14. "Freeview's new channel is choice". The NZ Herald. 26 April 2012. Retrieved 19 May 2014.
  15. "Chris Philpott: What to watch when TV is bad". The NZ Herald. 6 January 2014. Retrieved 19 May 2014.
  16. "Choice TV Cook the Books with Mastercraft". Archived from the original on 2 November 2014. Retrieved 6 November 2014.
  17. "Choice TV Facebook Page". Retrieved 3 November 2014.
  18. "Get Growing on Choice TV". Archived from the original on 2 November 2014. Retrieved 3 November 2014.
  19. "Get Growing on". Retrieved 3 November 2014.
  20. "Get Growing on". Archived from the original on 2 November 2014. Retrieved 3 November 2014.
  21. "Choice TV Website". Archived from the original on 2 November 2014. Retrieved 3 November 2014.
  22. "Choice TV FAQ". Archived from the original on 2 November 2014. Retrieved 3 November 2014.
  23. "New free-to-air channel Choice TV unveils its content line-up—and a few of its sponsors". Retrieved 3 November 2014.
  24. "Cook the Books premieres tonight on Choice TV". 30 October 2014. Retrieved 3 November 2014.
  25. "Cook the Books".
  27. "Palmers gets set to take to our screens". 13 October 2014.
  28. "Gardening franchise takes to TV with two new home shows". 13 October 2014. Retrieved 3 November 2014.
  29. "GARDENA hits the road with new-look TV show". 14 August 2015. Retrieved 31 August 2015.
  30. Conchie, Sandra. "Teen's heavenly haven revealed" (July 28, 2015). Bay of Plenty Times. Retrieved 31 August 2015.
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