Capterra is an online marketplace vendor serving as an intermediary between buyers and sellers within the software industry.[1] The company assists customers to select software for their needs.


The company was founded in 1999 by Michael Ortner and Rakesh Chilakapati. It is based in Arlington, Virginia.[2] The company uses a pay-per-click model[3][4]. Vendors would pay only when a Capterra user clicked through to their website.[5]

After its revenue increased by 633% from 2003 to 2006, Capterra was mentioned in Inc. magazine's 2007 ranking of the 500 fastest-growing private U.S. companies. By the end of 2007[4], there were more than 2 million software buyers and nearly 1,000 software vendors advertised on the website.[5] 

In 2009, the site allowed software users to leave reviews.[6][7]

Gartner bought Capterra in September 2015.[8]

In 2018 Capterra conducted a Top Tech trends survey[9] on virtual reality (VR) employee training,[10] how small businesses manage technology investments [11] and consider project management software.[12][13][14]


  • Inc. 5000 Fastest Growing Private Business 2007-2013[15]
  • Best B2B Holiday Campaigns 2013[16]
  • Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009[17]
  • Washington Business Journal Best Places to Work 2008[18]
  • Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007[19]

See also


  1. "Capterra". Retrieved 2019-12-13.
  2. Rosen, James (2015-03-27). "Economists Credit Small Business 'Gazelles' With Job Creation". Fox News. Retrieved 2019-09-12.
  3. "The Capterra Story: Bootstrapping an Online Marketplace". Retrieved 2019-09-27.
  4. "Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-24.
  5. "The Capterra Story: Bootstrapping an Online Marketplace". Retrieved 2019-09-12.
  6. Barrett, Amy (2010-09-01). "The Case for User Reviews". Retrieved 2019-09-12.
  7. Heath, Thomas. "The Yelp of business software' springs out of ping-pong culture at Virginia company". Washington Post.
  8. Leforestier, Ludovic (2017-01-20). "2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold". Institute of Industry Analyst Relations (IIAR). Retrieved 2019-06-05.
  9. Pearson, Bryan. "Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works". Forbes. Retrieved 2019-12-13.
  10. "Virtual Reality Employee Training Is Here. Should You Adopt?". Retrieved 2019-12-13.
  11. Lesonsky, Rieva (2019-01-09). "What to Expect in 2019: Technology Business Trends". SmallBizDaily. Retrieved 2019-09-19.
  12. O'Loughlin, Eileen. "The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)". Home Business.
  13. Lesonsky, Rieva. "Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know". Small Biz Daily.
  14. July 10, Alison DeNisco Rayome in Project Management on; 2019; Pst, 6:45 Am. "Project management software: 7 biggest factors to consider before buying". TechRepublic. Retrieved 2019-09-19.
  15. "Inc 5000 Capterra Profile".
  16. Fugere, Lisa. "The Best B2B Holiday Marketing Campaigns You Didn't Know About". Retrieved 16 December 2013.
  17. "Interactive Media Awards: Capterra". Interactive Media Awards, Inc. Retrieved 31 January 2014.
  18. "Best Places to Work 2008". Washington Business Journal. Retrieved 31 January 2014.
  19. "Fantastic 50 2007" (PDF). Goodman & Co., Virginia Chamber of Commerce. Retrieved 31 January 2014.
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