CBA (food retail)
|Founder/president: László Baldauf|
CEO: Dr. Zsolt Jasku
|Products||Grocery, general merchandise|
Number of employees
There were 134 stores in Bulgaria in February 2018.
Most CBA stores have grill bars, bakeries, butcher's and wine shops. A discount store is also available (BA Cent) and a hypermarket (Príma).
In 1992, CBA was formed of 17 grocery stores from 10 private owners in Budapest. Stores elsewhere in the country were only opened years later. In 1998, 80% of stores outside Budapest were CBA stores. Because of difficulties with delivering, CBA opened regional headquarters. In 2005, CBA opened its first logistic center in Alsónémedi. From that year, CBA became a franchise system.
Kasszás Erzsi and Icuka
During 2017, CBA released a commercial in Hungary featuring Kasszás Erzsi (Cashier Erzsi) (played by Andrea Balázs), a woman who works as a cashier. In the commercial, Erzsi sang about working in CBA. She appeared in every commercial until 2018 and became so famous that CBA made a tour with her around the country. Fans could meet Erzsi in selected CBA stores. In 2018, Erzsi was replaced by Icuka, a shop manager (Szilvia Bach) who sings in rap.