Brad Krevoy

Brad Krevoy (born 1956) is an Anglo American film producer, entrepreneur, and the founder and Chairman/CEO of the Motion Picture Corporation of America (MPCA). In a career spanning over 30 years, Krevoy has been directly involved in the development, finance, production, acquisition, and distribution of more than 100 motion picture and television projects. Most famously, the 1994 blockbuster comedy Dumb and Dumber. Lately, he has become known as one of the leading producers of Christmas themed entertainment, having produced many high-quality holiday movies, including the recent Netflix smash hit A Christmas Prince, which was released in November 2017.[1]

Brad Krevoy
Born
Alma materStanford University
Hastings College of the Law
OccupationFilm producer
Years active1987–present
Children3

Early life and education

Krevoy graduated from Beverly Hills High School. He went on to study at Stanford University, graduating in 1978 with a BA in Political Science. To this day he still maintains a strong connection to the university. He then went on to study at UC Hastings, College of the Law. After graduation, he served as a Legislative Fellow in the California State Legislature and worked as an entertainment attorney at a prominent Los Angeles law firm.[2]

Early career and work with Roger Corman (1983–1986)

Krevoy's major entry into the film industry came from a chance encounter with Roger Corman at a Stanford football game in 1983. The two discussed the promising new home video market and two days later Brad was working for Corman's Concorde-New Horizon pictures, handling the business affairs.

Krevoy's role was initially to look for new opportunities and sources of funding. His interest in the home video market paid off with Concorde quickly becoming one of the largest suppliers of VHS tapes, having deals in place with every major distributor in the world.[3]

MPCA (1986–1996)

In 1986, Krevoy and his longtime business partner Steve Stabler co-founded Motion Picture Corporation of America (MPCA). The goal of the company was to focus on producing, acquiring and distributing commercial motion picture and television productions. Using the skills he learned during his time with Roger Corman, Krevoy managed to position MPCA as one of the largest suppliers of high-quality, lower-budget films.

During the company's formative years, they produced a few cult favorites, including The Purple People Eater (1988) with Ned Beatty; Back to Back (1989), starring Bill Paxton and Apollonia; and the sex comedy Miracle Beach (1992).

Dumb and Dumber

Krevoy and Stabler took the company to new heights when they released the 1994 blockbuster comedy Dumb and Dumber. The script had been around for nearly seven years and was rejected by every major studio. The writers, Bobby and Peter Farrelly, desperately wanted to direct the feature as well, but no one would give them a shot. Once Krevoy and MPCA got behind the script, they were able to package the project, complete with the Farrellys directing and then rising star, Jim Carrey.[4]

Dumb and Dumber broke box office comedy records; it also opened and remained at number 1 on the U.S. box office for 4 straight weeks over the holiday season.[5] The film went on to gross $127 million domestically and $120 million overseas for a worldwide total of $247 million off of a $16 million budget.[6] The film was one of the highest grossing comedies of the 90's. Combined with its ancillary and video sales, the film is said to have grossed over half a billion dollars.[7]

Dumb and Dumber propelled the Farrellys' directing career; they became known as the top comedy directors of the time. Krevoy was able to use this success to get the Farrellys' passion project, Kingpin, off the ground. It was released in June 1996, starring Woody Harrelson, Randy Quaid and Bill Murray. Despite many critics praising the film, it was a commercial disappointment, grossing only $27 million against a $25 million budget over the course of its theatrical run.[8] Roger Ebert championed the film and gave it 3 and a half stars out 4, praising the film's daring comedy.[9] Kingpin became a huge release on home video, finding a dedicated and passionate cult following.[10]

Krevoy and MPCA expanded on their success and went on to produce more big-budget studio comedies, including Beverly Hills Ninja starring Chris Farley and Jungle 2 Jungle with Tim Allen. They also produced Threesome, starring Lara Flynn Boyle and Stephen Baldwin. The film was one of the most successful independent arthouse films of the year, grossing just under $15 million domestically.[11] Threesome was an autobiographical comedy by writer and director, Andrew Fleming. Roger Ebert gave the film three out of four stars, praising the film's honest characterization and strong dialogue.[12]

First-look deals

Starting in November 1995, until they were acquired by Metromedia International Group in 1996, Krevoy and MPCA had a first-look producing deal with Paramount Studios.[13]

Krevoy and MPCA also signed a first-look deal with Sony Pictures in the late 90s, where they produced more than 10 movies.[14]

Co-president of Orion Pictures (1996–1998)

In 1996, MPCA was purchased by John Kluge's Metromedia International Group. Metromedia had just purchased the independent production company Orion Pictures from chapter 11 bankruptcy. The MPCA was merged into the company, Krevoy and Stabler took over as the Co-President's of Orion Pictures and were given a six-picture deal.[15]

At Orion, Krevoy oversaw the production, acquisition, and distribution of Orion's motion picture and television programming. He produced films for Academy Award-winner Tom Schulman (Dead Poets Society) and released films such as 1997's Academy Award and Golden Globe nominee for Best Foreign Language Film, Prisoner of the Mountains (directed by Sergei Bodrov), and the acclaimed Ulee's Gold (directed by Victor Nunez and presented by Jonathan Demme). Ulee’s Gold was a critical hit and won its leading actor, Peter Fonda, his first and only Golden Globe for best actor. Fonda also received his first and only Oscar nomination for best actor.

After two years of revitalizing Orion Pictures, Metromedia went on to sell Orion to MGM. Krevoy was able to take the MPCA name back as part of his original deal.[16]

Restarting MPCA (1998–present)

In 1998, Krevoy returned to his independent filmmaking roots and restarted the Motion Picture Corporation of America with a distribution deal through MGM.

Since rebooting the MPCA, Krevoy has produced a wide array of motion pictures including: boxing drama Joe and Max (which collected both ESPN and ACE award nominations); the 2002 Sundance premiere Bookies (for director Mark Illsley of Happy, Texas fame); and Boat Trip starring Academy Award-winner Cuba Gooding Jr., Horatio Sanz, Vivica A. Fox, and Roger Moore for Artisan/Lionsgate.

In 2004 Krevoy produced the drama, A Love Song for Bobby Long, starring John Travolta and Scarlett Johansson. The film was well received by audiences and critics, with Roger Ebert awarding it 3 out of 4 stars.[17] The film also earned Scarlett Johansson a Golden Globe nomination.

After the credit crunch hit in 2008, Krevoy found new investors and ramped up production. He built a strong international sales team and began assembling an eclectic slate of programming.[18]

Krevoy produced the 2008 war drama, Taking Chance, based on the true experiences of Lt. Colonel Michael Strobl, who wrote about his time in the widely circulated article “Taking Chance Home.”[19] The film was directed by Ross Katz and starred Kevin Bacon. It was shown at the Sundance Film Festival before premiering on HBO.[20] The film was well received by critics who praised the apolitical stance of the film, as well as the discipline of the filmmakers to veer away from emotional sentimentality. Mary McNamara of the Los Angeles Times wrote that the film “doesn't miss a single emotional pressure point – Katz clearly believes in the power and necessity of catharsis.”[21] Taking Chance received a total of 27 award nominations and 6 wins including Kevin Bacon for Best Performance by an Actor in a Miniseries or a Motion Picture Made for Television. The film was also nominated for a string of Primetime Emmy awards, as well as nominations in the SAG, PGA, DGA, ACE, ASC, and WGA awards. It also won the prestigious Humanitas Prize.

Krevoy and the MPCA produced a string of successful straight-to-DVD action movies. Four of these featured Academy Award winner, Cuba Gooding, Jr. These included Linewatch (2008); Hardwired (2009), which also starred Val Kilmer; Ticking Clock (2011); and One in the Chamber (2012), which also featured 80's action star, Dolph Lundgren. They produced two movies with Academy Award Nominee, Samuel L. Jackson: Arena (2011); and Meeting Evil (2012). During this time MPCA also made two movies with action star Jean-Claude Van DammeAssassination Games (2011); and Six Bullets (2012).

In 2011, Krevoy made Beverly Hills Chihuahua 2, the hit sequel to the 2008 comedy. Most of the original cast returned and the film did incredibly well in the home video market with sales of over $30 million.[22]

In 2014, Krevoy and Stabler were executive producers on Dumb and Dumber To. The sequel to their original smash hit, taking place 20 years after the events of the first. Jeff Daniels and Jim Carrey reprised their roles and the film was released on November 14, 2014. It opened at number one in the U.S. box office charts to $36 million for the weekend. It then went on to make $169 million worldwide and was a very strong release on home video.[23]

Hallmark Movies & Mysteries Channel

Krevoy and the MPCA have cultivated an incredibly successful partnership with the Hallmark Channel. They have produced over 25 original movies for Hallmark. A few of these include all five entries in the popular Murder, She Baked series based on the best-selling series of novels by Joanne Fluke.[24]

They have made all three of the Flower Shop Mystery series of films, which star Brooke Shields and are based on the successful book series by Kate Collins.[25]

They also have become a major supplier with Hallmark with producing the show When Calls the Heart. The series is adapted from the bestselling Canadian West series of books by Janette Oke.[26] The show has been hugely successful delivering solid ratings, including massive numbers for the two Christmas specials.[27] The show is currently shooting its sixth season.[28] The show also has a passionate, dedicated, and ever-expanding group of fans, calling themselves “The Hearties.”[29] The Hearties have a massive yearly fan expo called the “Hearties Family Reunion,”[30] with fans flying out from all over the world to attend. By cultivating a huge presence online and on social media, When Calls the Heart: New Year's Wish was not only the top-rated non-sports program on its airdate, but was also the #1 tweeted television event across cable and broadcast.[31]

Christmas and family movies (2014–present)

Recently, Krevoy has become a world-leading producer of Christmas and family-themed entertainment. Between 2014–2018, Krevoy and MPCA have produced many of the highest-rated original Christmas and family movies in the world for select broadcasters, including Netflix and the Hallmark Channel. Produced in the tax-efficient and low-cost production centers of Vancouver and Northern Ontario, Canada, and Bucharest, Romania, with the highest production quality at the lowest possible budget, compelling story telling, and award-winning directors and writers, these films have broken numerous records for the networks on which they've aired. They have also featured internationally well-known actors such as Rob Lowe, Kristin Davis, Vanessa Hudgens, Candace Cameron Bure, Lori Loughlin, Mariah Carey, Lacey Chabert, Roger Moore, Kelsey Grammer, Brooke Shields, James Brolin, Ron Cephas Jones, and Jane Seymour.[32]

With Hallmark

A Princess for Christmas (2011), starring Kate McGrath and Roger Moore, was the #1 rated cable movie of the week, pulling in 4.9 million viewers.[33]

A Royal Christmas (2014), starring Lacey Chabert and Golden Globe winner Jane Seymour, was Hallmark's 2nd highest-rated telecast in network history and rated #1 in all key demographics.[34]

Crown for Christmas(2015), starring Danica McKellar and Rupert Penry-Jones, was the #1 movie when it premiered, drawing 4.29 million viewers.[35]

A Christmas Detour (2015), starring Candace Cameron Bure and Paul Greene, was the #1 show on Hallmark Channel and the biggest part of their largest ever share of the weekly audience.[36] It trended at #1 on twitter and bought in 4.78 million viewers overall.[37]

A Christmas Melody (2015), marked the directorial debut of Mariah Carey and starred Carey with Lacey Chabert. It was a huge success trending at #1 on Twitter, pulling in 4.2 million viewers, and was an enormous part of Hallmarks #1 most watched cable network weekend.[38] The film was so well received that Krevoy and Hallmark teamed up for Mariah Carey's Merriest Christmas Special (2015), which featured Chabert again, as well as Emmy award winner Kelsey Grammer.[39]

Every Christmas Has a Story (2016), starring Lori Loughlin and Colin Ferguson, was the highest-rated Hallmark Channel telecast of 2016, pulling in 4.01 million viewers.[40][41]

A Wish for Christmas (2016), starring Lacey Chabert and Paul Greene, drew 3.4 million viewers and was the week's most talked about original premiere on Twitter, and across social media.[42][43]

I’ll be Home for Christmas (2016), starring James Brolin and Mena Suvari, had the largest unduplicated audience of Hallmark Movies & Mysteries in 2016, with 2.4 million viewers for the premiere.[44]

Christmas in Angel Falls (2017), starring Rachel Boston, Beau Bridges and Paul Greene, was the 2nd highest-rated movie of 2017 for the Hallmark Movies & Mysteries channel.[45]

A Royal Matchmaker (2018), starring Joy Lenz and Will Kemp, was the 3rd highest-rated cable program of the week, with 2.9 million total viewers.[46][47]

With Netflix

Krevoy and MPCA's fruitful partnership with Netflix have produced a number of high quality holiday and family original films. Their first production for the streaming service, A Christmas Prince, starring Rose McIver, Ben Lamb and Alice Krige and released on November 17, 2017, was a smash hit.[48] It was a phenomenon on Social Media with reviews and think pieces written on websites like Buzzfeed,[49] Huffington Post, Indiewire,[50] and Pajiba.[51] The film was so successful that Netflix released data showing that, for the first 18 days after its release, 53 viewers enjoyed it so much that they watched it at least once, every single day.[52]

A sequel, titled A Christmas Prince 2: The Royal Wedding, is currently in the works for a Christmas 2018 release, with all of the original cast returning.[53]

On December 15, 2017, MPCA and Netflix released their second Original holiday movie, Christmas Inheritance which starred Eliza Taylor and Jake Lacy. The film also had a huge following on social media and received stellar reviews such as Cosmopolitan's Laura Beck, who writes that the only thing to do after the film is watch it from the beginning again because “it is perfect!”[54]

More Brad Krevoy and MPCA-produced Netflix Original Christmas films are scheduled to be released on Netflix for the 2018 and 2019 holiday seasons. The Holiday Calendar, starring Kat Graham, Quincy Brown, and Ron Cephas Jones, and The Princess Switch, starring Vanessa Hudgens and Sam Palladio, are both set for release in 2018,[55][56] while Christmas in the Wild starring Rob Lowe and Kristin Davis, is set for release Christmas 2019.[57]

Producing style

Coming out of the Corman model of filmmaking, Krevoy developed many techniques and strategies to become successful. Krevoy saw that “Roger knew all aspects of his profession, from development to the actual filmmaking, to postproduction and marketing," and that it "really set him apart."[58] Krevoy made it a priority to align himself with talented creatives who showed great promise.

His persistence to remain as an independent producer has given Krevoy the ability to put his full trust in his creative partners. Corman taught him to allow a “creative person to do their best without interfering, to be supportive instead of a hinderance.”42 In terms of studio interference, Krevoy is quoted as saying that “The studios, with their hordes of executives going through every page of the script and telling a director what to do, are the antithesis of a pure independent, who basically executes his particular vision.”[59] Using this ethos, the MPCA has remained as a fully independent studio for the last 20 years.

As was the case with Dumb and Dumber, Krevoy has a knack of reenergizing projects and scripts that have been stuck in development hell. Krevoy says, “that most of my career triumphs have come from sniffing out originality in scripts, direction, or in young actors on their way up — sometimes in the unlikeliest of places.”[60]

Krevoy is known for jumpstarting the careers of many young actors and filmmakers who have gone on to become some of the biggest names in Hollywood including the Farrelly brothers, Vince Vaughn, Ben Stiller, Sarah Jessica Parker, Will Ferrell, Viggo Mortensen, Ashley Judd, Jude Law, Reese Witherspoon, Paul Rudd, Kirsten Dunst, Courteney Cox, Bill Paxton, Ben Foster, Gretchen Mol, Wallace Wolodarsky,[61] and Jon Turteltaub.

A big focus of Krevoy's ethos is to look for specific niches of audiences that need content. The recent success of his Christmas movies further exemplifies his quick action to see an underfed audience. “Any film that I’ve ever had that’s done big business, it was because I was trying to play the niches,” says Krevoy. He cites Dumb and Dumber as such a broad, silly comedy that no established studio would dare to make it. Roger Corman taught him that “you really don’t have to be the biggest or the best on the block. Do the best you can… if you’re going to do a smaller film, be the best at the smaller film, and compete at your own level, that you’re comfortable with.”[62]

Other ventures

In 1999 Krevoy teamed with exhibition veterans Ron Leslie (Former president of AMC theatres) and Peter Fornstam, as well as real estate attorney Richard Lawrence, to form Resort Theatres of America. The group's mission was to build state-of-the-art theatres in premier resort areas throughout America.[63] By March 1999, the company had acquired all of Metropolitan Theatre Corp.’s Palm screen locations for a total of 85 screens.

In 1999, they purchased and renovated the historic Isis theatre in Aspen, Co. Turning it from a single screen movie house into a thriving luxury five-screen movie theatre, with its own catered bar.[64][65]

Personal life

Brad married his wife Susie in 1996. They live in Santa Monica with their three daughters and two dogs.[66]

Charity and foundation work

Brad Krevoy and his family remain active with several major charities including the Fisher House Foundation who provide military families with housing close to a loved one during hospitalization for an illness, disease or injury.[67]

Krevoy sits on the Board of directors for the California State Summer School for the Arts. Their mission is to annually provide a select number of California high school’s visual, literary, performing and media arts students with an intensive learning experience conducted by distinguished arts professionals. All designed to enhance the students’ artistic skills and to develop their potential for growth as creative artists.[68]

Krevoy is on the board of Directors for the Independent Film and Television Alliance (IFTA)[69] which run the American Film Market.[70] The IFTA's mission is to provide the independent film and television industry with high-quality market-oriented services and worldwide representation of industry interests.[71]

Filmography

All films, he was producer unless otherwise noted.

Film

Year Film Notes
1987Sweet RevengeExecutive producer
1988Dangerous Love
Purple People Eater
1989Memorial Valley Massacre
Think Big
Ministry of Vengeance
Back to Back
1991Hangfire
Trabbi Goes to Hollywood
1992Double Trouble
Miracle Beach
1993Ghost Brigade
Pumpkinhead II: Blood WingsDirect-to-video
Love, Cheat & Steal
1994Threesome
Every Breath
The Desperate TrailDirect-to-video
Dumb and Dumber
1995Coldblooded
Till the End of the Night
Cover Me
Soldier Boyz
1996Bio-Dome
If Lucy Fell
Kingpin
The War at Home
Albino Alligator
The Glass Cage
1997Retroactive
Beverly Hills Ninja
Jungle 2 JungleExecutive producer
Behind Enemy Lines
8 Heads in a Duffel Bag
Midnight Blue
The Corporate Ladder
The Locusts
Gang Related
Best Men
True Heart
The Curse of Inferno
1998Tactical AssaultDirect-to-video
Overnight DeliveryDirect-to-video
Music from Another Room
American Dragons
1999The Suburbans
20003 StrikesExecutive producer
A Rumor of AngelsExecutive producer
2001The Breed
2002Undisputed
Boat Trip
2003BookiesExecutive producer
National Lampoon's Barely Legal
Dumb and Dumberer: When Harry Met Lloyd
Consequence
2004Dracula 3000
A Love Song for Bobby LongExecutive producer
Riding the Bullet
Blast
2005Slipstream
2006Second in CommandDirect-to-video
The Hard CorpsDirect-to-video
2007Moondance AlexanderExecutive producer
2008Linewatch
2009HardwiredExecutive producer
2011Ticking ClockDirect-to-video
Beverly Hills Chihuahua 2Direct-to-video
Assassination Games
Arena
2012Meeting Evil
One in the Chamber
Six Bullets
2013The Package
2014Dumb and Dumber ToExecutive producer
2017A Christmas PrinceExecutive producer
Christmas InheritanceExecutive producer
2018The Holiday CalendarExecutive producer
The Princess SwitchExecutive producer
A Christmas Prince: The Royal WeddingExecutive producer
2019Holiday in the Wild
The Knight Before ChristmasExecutive producer
2020The Princess Switch: Switched Again
TBA
Paved New World
Production manager
Year Film Notes
2012Six BulletsUnit production manager
2017A Christmas PrinceUnit production manager
2018A Christmas Prince: The Royal WeddingUnit production manager
As an actor
Year Film Role
1991HangfireExaminer #1
Trabbi Goes to HollywoodBystander #2
2002Boat TripPilot

Television

Year Title Notes
1992Sketch ArtistTelevision film
Ring of the MusketeersTelevision film
1995Sketch Artist II: Hands That SeeTelevision film
Johnny & ClydeTelevision film
1998Breakfast with EinsteinTelevision film
Route 9Television film
1999Absence of the GoodTelevision film
AnnieTelevision film
Co-producer
2000A Family in Crisis: The Elian Gonzales StoryTelevision film
Executive producer
2002Joe and MaxTelevision film
Executive producer
BorderlineTelevision film
PavementTelevision film
2003BugsTelevision film
Executive producer
2006Pumpkinhead: Ashes to AshesTelevision film
2007Pumpkinhead: Blood FeudTelevision film
2009Taking ChanceTelevision film
Executive producer
2010MothmanTelevision film
WitchvilleTelevision film
2011William & Catherine: A Royal RomanceTelevision film
A Princess for ChristmasTelevision film
Executive producer
2012TalhotBlondTelevision film
Executive producer
2013The Sweeter Side of LifeTelevision film
Executive producer
Heebie JeebiesTelevision film
Flying MonkeysTelevision film
When Calls the HeartTelevision film
Executive producer
The Christmas SpiritTelevision film
Executive producer
2014A Royal ChristmasTelevision film
Executive producer
2015Murder, She Baked: A Chocolate Chip Cookie MysteryTelevision film
Executive producer
Murder, She Baked: A Plum Pudding Murder MysteryTelevision film
Executive producer
Crown for ChristmasTelevision film
Executive producer
A Christmas DetourTelevision film
Executive producer
A Christmas MelodyTelevision film
Executive producer
Mariah Carey's Merriest ChristmasTelevision special
2016Murder, She Baked: A Peach Cobbler MysteryTelevision film
Executive producer
Flower Shop Mystery: Mum's the WordTelevision film
Executive producer
Flower Shop Mystery: Snipped in the BudTelevision film
Executive producer
Murder, She Baked: A Deadly RecipeTelevision film
Executive producer
The Wedding MarchTelevision film
Executive producer
Flower Shop Mystery: Dearly DepottedTelevision film
Executive producer
For Love & HonorTelevision film
Executive producer
A Wish for ChristmasTelevision film
Executive producer
Every Christmas Has a StoryTelevision film
Executive producer
I'll Be Home for ChristmasTelevision film
Executive producer
The National Christmas Tree LightingTelevision special
Executive producer
2017Love on IceTelevision film
Executive producer
A Royal WinterTelevision film
Executive producer
Campfire KissTelevision film
Executive producer
Murder, She Baked: Just DessertsTelevision film
Executive producer
Wedding March 2: Resorting to LoveTelevision film
Executive producer
My Favorite WeddingTelevision film
Executive producer
The SaintTelevision film
Executive producer
Darrow & DarrowTelevision film
Executive producer
Christmas in Angel FallsTelevision film
Executive producer
Christmas EncoreTelevision film
Executive producer
2018My Secret ValentineTelevision film
Executive producer
Royal MatchmakerTelevision film
Executive producer
Darrow & Darrow: In the Key of MurderTelevision film
Executive producer
Christmas in LoveTelevision film
Executive producer
Return to Christmas CreekTelevision film
Executive producer
Pride, Prejudice, and MistletoeTelevision film
Executive producer
2019Winter Love StoryTelevision film
Executive producer
The 27th Annual Movieguide AwardsTelevision special
Executive producer
The Crossword Mysteries: A Puzzle to Die ForTelevision film
Executive producer
Country at HeartTelevision film
Executive producer
When Hope CallsExecutive producer
Christmas in RomeTelevision film
Executive producer
2014−19When Calls the HeartExecutive producer
Production manager
Year Title Notes
2011A Princess for ChristmasTelevision film
Unit production manager
2012TalhotBlondTelevision film
Unit production manager
2013The Sweeter Side of LifeTelevision film
Unit production manager
When Calls the HeartTelevision film
Production manager
2014Unit production manager
A Royal ChristmasTelevision film
Unit production manager
Miscellaneous crew
Year Title Notes
1995−96Dumb and DumberCreative consultant

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