Bon Appétit is a monthly American food and entertaining magazine, that typically contains recipes, entertaining ideas, and wine reviews. Owned by Condé Nast, it is headquartered at the One World Trade Center in Manhattan, New York City and has been in publication since 1956. Bon Appétit has been recognized for increasing its online presence in recent years through the use of social media, publishing recipes on their website, and maintaining an increasingly popular YouTube channel.
April 2019 cover
|Categories||Food and Entertainment|
|Frequency||10 issues per year|
|Company||Condé Nast Publications|
|Based in||New York City|
The magazine was started in 1956 and became a bimonthly magazine in December 1956 in Chicago. It was acquired by M. Frank Jones of Kansas City, Missouri in 1965. Jones was owner, editor and publisher until 1970, when Bon Appétit was merged into the Pillsbury Company, who sold it to Knapp Communications, publishers of Architectural Digest, four years later. Condé Nast Publications, the current owners, purchased Knapp Communications in 1993. Its sister publication was Gourmet, before the latter was discontinued in October 2009. The magazine's headquarters, which had been in Los Angeles, CA, was moved to New York City in early 2011.
The current editor is Adam Rapoport, previously Style Editor at Condé Nast's GQ magazine. Prior to joining GQ, Rapoport edited the restaurant section at Time Out New York and worked as an editor and writer for the James Beard Foundation's publications office.
For the print edition, Condé Nast reported 1,452,953 paid subscriptions and 88,516 single copies in 2012 for the period ending November 2012. The median age of its audience was 48.4, of which 74% were female. Also, 46% of readers had college degrees, 36% were professional or managerial employment, and 59% were married.
Bon Appétit's "Bite me" advertising campaign in 2011 had an estimated $500,000 budget that included print and online ads, billboards, posters, and sweepstakes. The ad campaign came after a period of "sluggish performance" since its sibling magazine Gourmet was cancelled in 2009, during which a limited number of readers and advertisers shifted to Bon Appétit. During the same period, other food magazines, such as Every Day With Rachael Ray and Food Network Magazine thrived. Bon Appétit sold 632 ad pages in 2012, which was a one percent increase from 625 ad pages sold in 2009 but a decline of 27 percent from the 867 ad pages sold in 2008.
In recent years, Bon Appétit has increased their web presence through the use of social media, their website, and their YouTube channel. From 2018 to 2019, Bon Appétit saw a 40 percent increase in video revenue and a 64 percent increase in subscriptions generated from digital channels such as social media plugs, podcasts, and newsletters. The company has begun efforts to leverage the popularity of Bon Appétit's YouTube and streaming channels towards increasing magazine readership. This included the November 2019 edition of the magazine, which had eight separate covers featuring the staff of the Bon Appétit Test Kitchen seen on the channels. As well, advertiser interest has increased, with many companies being drawn to the connections the shows’ hosts have with their audience. These companies have included Goose Island Beer, The Mushroom Council, Mitsubishi, Wine Australia and Glossier.
|Total views||885+ million|
|Network||Condé Nast Entertainment|
|Updated December 4, 2019|
In 2012, Bon Appétit launched a YouTube channel primarily featuring traditional "hands-and-pans" cooking tutorials.
On October 21, 2016, the first episode of It's Alive with Brad debuted. The series began with videos of Brad Leone in the Bon Appétit Test Kitchen demonstrating recipes for foods with microbial food cultures, but later moved on to more general recipes as well as outdoor segments at agricultural and food processing sites, including a cocoa farm, a sea salt harvesting facility, and a sausage factory. The series features a casual, unproduced style and comedic editing. The series was edited by Matt Hunziker and filmed and produced by Vincent Cross until Cross's departure in early 2019 to fellow cooking YouTube channel, Binging with Babish. It is now filmed, produced, and edited by Hunziker, whose style has been credited with shaping the aesthetic of the entire Bon Appétit YouTube Channel, including shaky cam-style filming, frequent cameos by non-featured chefs, and a focus on kitchen mistakes.
In July 2017, Gourmet Makes with Claire Saffitz debuted, in which Saffitz attempts to recreate or elevate popular snack foods such as Doritos, Twinkies, and Gushers. Gourmet Makes consistently trends on YouTube and has developed a cult following on social media. Saffitz' work has been described as taking "junk food staples and...elevating them from their humble processed beginnings into wonders of gastronomy."
The loose and personality-driven style of It's Alive, along with Gourmet Makes, are noted as contrasting the "curated [and] posh" brand of Bon Appétit and were described by Forbes as having "changed the way Condé Nast approaches online video." As a result, in February 2019, Bon Appétit launched three new series on a streaming channel which took a more personality driven approach to their content: Bon Appétit’s Baking School, a spin-off of It’s Alive titled It’s Alive: Going Places, and Making Perfect. Bon Appétit’s Baking School was presented by Saffitz and taught the basics of baking a cake in a five-part series. The first season of It’s Alive: Going Places followed Leone as he traveled Central Texas, and was followed by a second season in June 2019 which followed Leone in Hawaii. The first season of Making Perfect starred Andy Baraghani, Molly Baz, Brad Leone, Chris Morocco, Carla Lalli Music, and Claire Saffitz, and focused on making the perfect pizza. It was followed by a second season in October 2019, with the additions of Christina Chaey and Rick Martinez. The second season focused on making the perfect Thanksgiving dinner.
The series Test Kitchen Talks and From The Test Kitchen feature the entire lineup of on-camera staff and contributors at Bon Appétit, with videos answering common cooking questions and demonstrating recipes respectively. Several other series feature the individual chefs. Carla Lalli Music stars in Back-to-Back Chef, in which she cooks along with and instructs a celebrity in preparing a dish while facing away from each other and using only verbal instructions. The series' guests have included Natalie Portman, Antoni Porowski, Elizabeth Olsen, Miz Cracker, Braun Strowman and more. Additionally, chefs Bobby Flay, Daniel Boulud, and Gordon Ramsay have guest hosted the series. Chris Morocco stars in Reverse Engineering, in which he attempts to reverse engineer a recipe by a celebrity chef from taste, touch, and smell alone.
Bon Appétit Staff and Contributors on YouTube channel
- Andy Baraghani, Star of Andy Explores and Senior Food Editor (October 2015 – present)
- Molly Baz, Star of Molly Tries and Senior Food Editor (March 2018 – present)
- Christina Chaey, Associate Editor (December 2014 – present)
- Alex Delany, Star of Alex Eats It All and One of Everything, and Associate Editor (August 2014 – present)
- Sohla El-Waylly, Assistant Food Editor (August 2019 – present)
- Matt Hunziker, Video Director & Editor of It's Alive
- Priya Krishna, Contributing Writer
- Brad Leone, Star of It's Alive and Test Kitchen Video Host, former Test Kitchen Manager (September 2011–present)
- Rick Martinez, Contributing Food Editor (July 2015 – November 2015, Contributor since November 2017)
- Gaby Melian, Test Kitchen Manager (June 2016 – present)
- Chris Morocco, Star of Reverse Engineering and Deputy Food Editor (February 2011-July 2013, February 2015–present)
- Carla Lalli Music, Star of Back-to-Back Chef and Food Director (August 2011–present)
- Claire Saffitz, Star of Gourmet Makes and Contributing Food Editor (2013-August 2018, Contributor since November 2018 – present)
- Dan Siegel, Video Director of Gourmet Makes, Reverse Engineering, Making Perfect, Back-to-Back Chef, BA's Baking School (December 2018 – present)
- Amiel Stanek, Star of Almost Every and Editor at Large
Best New Restaurant
Since 2009, Bon Appétit's Deputy and Restaurant Editor Andrew Knowlton, later joined by Senior Editor Julia Kramer, has put together a list of the Best New Restaurant in the US. The list is released annually at the end of August for the September issue that begins with 50 restaurants that is narrowed down to a Top 10 list. The first two years, the list was not in a specific order.
Bon Appétit Foodcast
|'Bon Appétit Foodcast'|
|Hosted by||Adam Rapoport|
|Genre||Food & Drink|
Ep. 13 onward
|No. of episodes||246|
|Original release||November 24, 2014 – present|
|Website||Bon Appétit Foodcast|
In 2014, Bon Appétit launched a podcast called the Bon Appétit Foodcast. The series is hosted by editor-in-chief, Adam Rapoport, and has featured notable guests such as Ina Garten, Gordon Ramsay, and Mark Bittman. A number of the staff at Bon Appétit regularly appear on the podcast.
- James A. Shanahan (1956–1961)
- Alan Shearer (1961–1962)
- Charles Walters (1962–1963)
- Betty Paige (1963–1964)
- W. C. Carreras (1964)
- Floyd Sageser (1964–1965)
- M. Frank Jones (1965–1976)
- Paige Rense (1976–1983)
- Marilou Vaughan (1983–1985)
- William J. Garry (1985–2000)
- Barbara Fairchild (2000–2010)
- Adam Rapoport (2010–present)
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