Bold (detergent)

Bold is a laundry detergent brand owned by Procter & Gamble.[1]

It was originally introduced in the United States in 1965, and was launched in 1974 as the UK's first low suds biological detergent. In 1982, it was relaunched as the country's only combined detergent/conditioner, and has been a popular product since.[2]

In 2004, the Bold 2in1 detergent/conditioner product was given a packaging revamp.[3]


  1. "Household Care". Brands. Procter & Gamble. Retrieved 6 June 2011.
  2. "Consumer Superbrands 2011: Bold". Superbrands. Archived from the original on May 14, 2011. Retrieved 6 June 2011.
  3. "Branding News brief: Procter & Gamble revamps Bold 2in1". Marketing. Haymarket. 6 May 2004. Retrieved 12 October 2012.
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