Bo Bedre

Bo Bedre (meaning Live Better in English) is a Danish language monthly life-style and interior design magazine published in Frederiksberg, Copenhagen, Denmark. It is the first interior design magazine in the country. The magazine has Norwegian and Finnish editions.

Bo Bedre
Editor-in-chiefErik Rimmer
CategoriesInterior design magazine
Circulation72,000 (2013)
PublisherBenjamin Media
FounderPalle Fogtdal
First issue1 March 1961 (1961-03-01)
CompanyBonnier Group
Based inFrederiksberg, Copenhagen
WebsiteBo Bedre

History and profile

Bo Bedre was first published in March 1961, being the first magazine in its category.[1][2] Its founder is Palle Fogtdal.[1] The magazine has been part of the Bonnier Group since 1983 and its editor-in-chief has been Erik Rimmer since 2000.[1][3] The publisher of the magazine is Benjamin Media.[4][5]

The headquarters of Bo Bedre is in Frederiksberg and the magazine is published monthly.[6][7] The magazine covers news on home interiors, foods, apparel, cars, jewellery, watches and personal care.[8] In 2010 its readers were mainly women and they were those people between 30 and 64 years of age.[9]

Bo Bedre has a Norwegian edition and a Finnish edition.[1] The former was started in 2003[2] and it offers content from the magazine.[1] The Finnish edition, namely Divaani, also features content from Bo Bedre.[1][10] It was launched in 2008.[2] In March 2015 it was reported that the Danish-language version of Bo Bedre would also be distributed in Japan.[3]


Bo Bedre had a circulation of 78,000 copies in 2001.[11] Between July and December 2003 its circulation was 80,000 copies.[7] The magazine had a circulation of 87,600 copies in 2006.[12] During the last six months of 2007 it was 89,200 copies.[13] Its circulation was 84,000 copies both in 2007 and in 2008.[14]

During the first half of 2010 the monthly had a circulation of 78,072 copies.[9] The circulation of the magazine was 75,002 copies in 2010 and 76,556 copies in 2011.[15] It was 73,663 copies in 2012.[15] Its circulation was 71,122 copies between July and December 2013.[16] It was 72,000 copies for 2013 as a whole.[17]

See also


  1. "Bo Bedre: A Young 50". Bonnier. 28 February 2011. Retrieved 28 February 2015.
  2. "Company history". Bonnier Publications. Retrieved 12 April 2015.
  3. Niels Buhl (13 March 2015). "Danish lifestyle magazine to be published in Japan". Danish Furniture. Retrieved 12 May 2015.
  4. "Media Kit 2013". Amazon News. Retrieved 28 February 2015.
  5. "Reading the right minds". M&M Global. 21 November 2007. Archived from the original on 17 April 2015. Retrieved 9 April 2015.
  6. "Bonnier Magazine Group Buys 18 Magazines from Time Inc". Time Warner. New York, NY. 25 January 2007. Retrieved 28 February 2015.
  7. Mike Friedrichsen; Astrid Kurad (23 May 2007). "The Magazine Market in Denmark and Germany" (Conference Paper). All Academic. Retrieved 28 February 2015.
  8. "Bo Bedre". Bonnier Group. Retrieved 28 February 2015.
  9. "Advertisement 2011" (PDF). Bonnier Group. Retrieved 28 February 2015.
  10. "Divaani". Aikakaus Media. Retrieved 28 February 2015.
  11. "Statistical Yearbook 2002". Denmarks Statistik. p. 157. Retrieved 9 May 2016.
  12. "Top ten titles by circulation/issue 2006". Nordicom. Retrieved 28 February 2015.
  13. Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  14. "Statistical Yearbook 2009" (PDF). Statistics Denmark. June 2009. Retrieved 5 April 2015.
  15. "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 22 March 2015.
  16. "Consumer magazines: Top ten titles by circulation 2013". Nordicom. Retrieved 12 April 2015.
  17. "Consumer-paid magazines by circulation". StatBank Denmark. Retrieved 28 February 2015.
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