Billboard Girl

Billboard Girl is a 1932 Educational-Mack Sennett Featurette (No. S2709) starring Bing Crosby and directed by Leslie Pearce. This was the fourth of the six short films Crosby made for Mack Sennett and which helped launch his career as a solo performer.[1]

Billboard Girl
Directed byLeslie Pearce
Screenplay byJohn A. Waldron
Earle Rodney
Harry McCoy
Lew Foster
StarringBing Crosby
Marjorie “Babe” Kane
CinematographyCharles P. Boyle
George Unholz
Edited byWilliam Hornbeck
Atlantic Pictures Corporation
Distributed byFox Film
Release date
  • March 20, 1932 (1932-03-20)
Running time
21 minutes
CountryUnited States


Six shorts were made by Crosby for Mack Sennett, of which were four filmed in a three-month period in 1931 and two in 1932. The shorts were:



Bing and his friend Jerry are seen admiring the picture of a college girl, Mary Malone, on a billboard. Bing has, without meeting her, fallen in love with the picture of the billboard girl and has written several letters to her. A reply he has received asks when he is coming to Benson College.

Unbeknown to Bing, his letters to Mary have been intercepted by her brother Freddie who, for a joke, has replied favourably in Mary's name. Bing and Jerry set off for Benson College in a car singing 'We're on Our Way to Bensonhurst' (a parody to the tune of 'Pop Goes the Weasel').

On arrival Bing sees Mary and thinking she is waiting for him, kisses her just as her boyfriend, Whitney, arrives on the scene and indignantly knocks down Bing. Later Bing tries to telephone Mary while beneath his window a group of Freddie's friends sing 'My Estelle'. Freddie takes the call and pretending to be Mary agrees to meet Bing at the arbour in the garden.

That night Freddie dresses in his sister's clothes and when it is dark meets Bing at the arbour where Freddie's friends are concealed behind the hedge to enjoy the joke. Whitney sees Bing with Freddie but thinks it is Mary. Whitney is very angry but Freddie knocks him unconscious with a croquet mallet. Freddie sits on a garden swing while Bing sings 'Were You Sincere' and the real Mary hears him. When Freddie sees Whitney recovering, he runs off leaving Mary to take his place while Bing sings 'For You'. There is a happy ending for all except Whitney when Mary transfers her affections to Bing.

'For You' is heard again sung by Bing off-screen when Whitney and Mary's father stand outside her bedroom looking at the marriage certificate pinned to the door.[2]


The Film Daily commented, inter alia: “…The comedy is fair, but the singer’s crooning puts it over.” [3]



  1. Macfarlane, Malcolm. "Bing Crosby - Day by Day". BING magazine. Retrieved February 23, 2016.
  2. Reynolds, Fred (1986). Road to Hollywood. John Joyce. p. 37.
  3. "Film Daily". Film Daily. March 6, 1932.
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