Berkley is most known for its brands 'Berkley Trilene' fishing line and 'PowerBait' scented lures.
The Jarden Corporation acquired Berkley's parent company, Pure Fishing, in April 2007.
- "Our Rich History". berkley-fishing.com. Archived from the original on 2008-07-12. Retrieved 2008-12-13.
- Dreeszen, Dave (26 June 2008). "Pure Fishing to leave Spirit Lake". Sioux City Journal. Retrieved 2008-12-13.
- "Newell Brands Announces Agreements to Sell Pure Fishing to Sycamore Partners and Jostens to Platinum Equity". Retrieved 2018-11-25.