Bauer Media Group

Bauer Media Group (formerly Bauer Verlagsgruppe) is a German multimedia conglomerate headquartered in Hamburg that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.[2] Heinrich Bauer Verlag KG is the holding company of the group.

Heinrich Bauer Verlag KG
Limited partnership under German law
Founded1875 (1875)
HeadquartersHamburg, Germany
Key people
Yvonne Bauer, (CEO and 85% owner)
Jörg Hausendorf
Harald Jessen
Witold Wozniak
ProductsMulti-platform media: print, digital, radio, TV; print houses, postal services, distribution and marketing services
Revenue€2.316 billion (2015)[1]
Number of employees
11,500 (2015)[1]

H Bauer UK

Bauer Verlagsgruppe has been managed by five generations of the Bauer family. [3] Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987. Under the name of H Bauer Publishing they became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008.[4]

The group acquired Australian magazine publisher ACP Magazines from a London-based private equity firm, CVC Capital Partners, in 2012. That increased the company's turnover to more than €2 billion.[5]

In November 2010, Heinz Heinrich's daughter Yvonne Bauer became CEO and 85% owner of the Bauer Media Group after joining the family business in 2005.[4]

In the UK there are two divisions of the Bauer Media Group. The original UK business trades as H Bauer Publishing. Its sister company is known as Bauer Media (Bauer Consumer Media Ltd) with CEO Paul Keenan.[4]

H Bauer Publishing brands

Titles include women's weekly and TV listings magazines, namely Bella, Take a Break, that's life! TVChoice and Total TVGuide along with a number of puzzle magazines.

In 1987 Bella was H Bauer's first venture into publishing in the UK. In 1990, H Bauer launched a weekly women's magazine named Take a Break. H Bauer also has a sister title, that's life! that launched in 1995. The H Bauer Publishing brand also includes puzzle magazines that carry the Take a Break name.[6]

TV listings titles

1991 saw H Bauer's first TV listings publishing with the launch of TV Quick magazine. (Prior to the de-regulation of TV listings in March 1991, BBC listings had been restricted by law to Radio Times and ITV/Channel 4 listings to TV Times.) TV Quick ceased publication in July 2010. In 1999 H Bauer launched TV Choice at a much lower price point than other titles on the market. TV Choice overtook its main competitor in the February 2008 audited ABCs and has been the number one weekly newsstand magazine in the UK since. In September 2003, H Bauer launched Total TV Guide to cover the increasing number of programmes available on Freeview and satellite or cable services.

Bauer Media brands

Bauer Media is a multi-platform media group, with locations across the UK. Following their purchase of Emap in 2007,[7] The Bauer Media Group acquired a collection of media brands. This includes heat and Grazia as well as a radio portfolio of national radio brands such as KISS FM UK and Magic, and regional radio brands across major UK cities. In 2013, Bauer Media also acquired the Absolute Radio Group from Times of India.[8]

Bauer Media also broadcasts TV music channels including The Box TV, in a joint venture with Channel 4. In the UK Bauer Media is the sister company of H Bauer Publishing, who publish titles including Take a Break.[9]

Music publications

Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play). However the name was changed so that it wouldn't be mistaken for a snooker magazine. The Q music brand has expanded to Radio and Television, with Q Radio and Q TV being music entertainment that specialises in indie, rock and alternative. Q also holds annual music awards in the UK, known as Q Awards. In spring 2010, Bauer caused controversy with its attempt to unilaterally impose a new contract on all photographers and writers, which takes away their copyright and off-loads liability for libel or copyright infringement from the publisher onto the contributor. 200 photographers and writers from Q and Bauer's other music magazines, Kerrang! and Mojo, were reported as refusing to work under the new terms.[10]

Kerrang! is a brand that specialises in rock music. It originally began as a magazine and in 2004 Kerrang Radio was launched. A Kerrang TV channel also exists. As of 2005 all of Kerrang TV's programme content is music videos, the majority of which is open scheduled for text requests from their playlist.

Other publications

The Debrief is an online magazine aimed at ABC1 women in their 20s launched in 2014 in competition with Mail Online and Stylist.

Empire is a monthly film magazine, originally launched in the UK in 1989, but now is also published in the US, Australia, Turkey, Russia and Portugal. It organises the annual Empire Awards, currently sponsored by Jameson.[11] The awards are voted for by the readers of Empire.

Closer was launched by Bauer Media in 2002. It specialises mainly in celebrity news and gossip, real-life stories and television/entertainment.[12]

The UK edition of Grazia was launched in 2005 as the first glossy woman's weekly magazine in the country.[13]

Launched in 1999, heat is a British celebrity weekly.[14] Its main focus is celebrity interviews, gossip, fashion advice and entertainment.

Yours is a fortnightly lifestyle magazine and website targeting women aged 50 and over, launched in 1974. It covers issues including health, relevant news, fashion and beauty.[15]

Motor Cycle News (MCN) launched as a newspaper in 1955. The brand now has an online presenceand is a digital business with sub-brands including MCN compare, a motorcycle insurance comparison service and MCN classified Bikes for Sale. MCN covers news on all major motorcycle sporting events as well as bike and equipment tests.[16]

Parker's Car Guide is a monthly magazine and, more recently, a website listing prices for new and used cars in the UK. It was founded in 1972 and is the longest-running print price guide in the UK. The website was launched in 1999 and it provides news, advice information as well as cars for sale and additional services such as insurance, to car buyers.[17]

AM (Automotive Management), together with its online counterpart has been a source of news, insight and analysis for the UK automotive industry since 1990.[18]

Pregnancy & Birth

Pregnancy & Birth was a British magazine aimed at pregnant women. It was part of the Bauer Media Group.[19] It gave out information about pregnancy, products for pregnant women, and it shares other women's stories of childbirth experiences.[20][21] Between January and June 2011, Pregnancy & Birth had a circulation of 26,775 copies.[22]

Rebel Wilson v Bauer Media Group

In 2017, Bauer Media Group was successfully sued by the Australian actor Rebel Wilson for defamation in the Supreme Court of Victoria in Melbourne, Australia. This was the biggest payout for defamation of its kind in Australian legal history.

Bauer Media Group allegedly printed a series of lies and false articles against the actress in an attempt to defame her. This reportedly led to the actress being overlooked for a number of big Hollywood roles.

Rebel Wilson was awarded A$4,567,472. The award consisted of $650,000 in general damages and $3,917,472 in special damages.[23]

Wilson's lawyer Richard Leder, said "Today's verdict is a significant record — it's about four times the highest previous verdict in a defamation case in Australia".

While the guilty defamation decision stands the amount of payment was later appealed and reduced.[24]

Wilson announced in July 2018 she will taking the matter further to a higher court in Australia.

Bauer Radio

The Box Plus Network

Bauer Media Group had a 50% stake in the British television company The Box Plus Network, with the other half owned by Channel 4 of which bought the whole stake in January 2019. Channel 4 has Kerrang!, Kiss and Magic under Licence to use the brands.

Bauer Media Group USA

Bauer Media Group entered the US market in 1981 with the launch of Woman's World magazine. Today, Bauer Media Group USA has a portfolio of 13 magazines, five special interest publications and 16 websites across several distinct consumer segments: celebrity/entertainment, women's, teen and science/technology.

In 1989, the company introduced its second publication, First for Women, a women's magazine. Alliance for Audited Media reports that Woman's World and First for Women are the #1 and #2 selling magazines at retail, respectively.[25]

The company's popular teen brands include Twist, launched in 1997; J-14, launched in 1999; M, launched in 2000; Girls' World; launched in 2013, and Animal Tales, launched in 2014. J-14 ranks in the top five media brands for social media presence among all publishers according to Shareablee, a social media research company.[26]

In Touch Weekly, a celebrity/entertainment weekly magazine, was introduced in the U.S. in November 2002. It was the first launch of a new celebrity magazine in the U.S. in more than a decade and ranks in the top 10 magazines sold at retail in the country, according to the Alliance for Audited Media.[25]

The company debuted Life & Style Weekly, the first celebrity and fashion weekly, in 2004. Adding its third celebrity weekly in October 2013, Bauer Media USA introduced Closer Weekly, geared towards women 40+. All three entertainment titles were awarded with Media Industry Newsletter's "Hottest Launch of the Year" award in their respective launch years. Closer Weekly tied for the title with Dr. Oz The Good Life in the 2014 ceremony.[27]

Bauer Media US launched Bauer Xcel Media, a digital division, in August 2014.[28]

In 2018, Bauer sold all but its women's magazines and iD to American Media, Inc.[29]

The company is headquartered in Englewood Cliffs, NJ with satellite offices in New York City and Los Angeles.

U.S. magazines and special interest publications

Woman's World, First for Women, CBS/ABC Soaps in Depth, Celebrate! With Woman's World, iD – Ideas & Discoveries


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  2. "Our Company - Bauer Media".
  3. "Forbes - Yvonne Bauer".
  4. "How will Europe's secretive media giant cope?". Flashes & Flames.
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  6. "Take a Break".
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  18. Jeremy Bennett. "AMThe automotive industry's most influential media publication". Bauer Media. Retrieved 19 January 2015.
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  20. John Reynolds (12 December 2012). "Bauer Media appoints first editor-in-chief across parenting titles". Campaign. Retrieved 30 July 2015.
  21. "Bauer appoints Ellie Hughes as editor at Top Santé". New Statesman. 21 October 2010. Retrieved 30 July 2015.
  22. Mayer Nissim (18 August 2011). "FHM, Heat, Zoo sales slump in Bauer Media magazine ABCs". Digital Spy. Retrieved 30 July 2015.
  23. Davidson, Helen (13 September 2017). "Rebel Wilson wins $4.56m damages from Bauer in record libel settlement". The Guardian. ISSN 0261-3077. Retrieved 13 September 2017.
  24. "Rebel Wilson ordered to repay millions in defamation case". BBC News. 27 June 2018.
  25. "Top 25 U.S. Consumer Magazines for June 2014 - Alliance for Audited Media". Retrieved 7 April 2015.
  26. Shareablee. "Shareablee Social Scorecard Reveals Top 10 Media Publishers for November 2014". Retrieved 7 April 2015.
  27. "MinOnline :: Press Release: Most Intriguing Awards Celebration". Archived from the original on 4 February 2015. Retrieved 7 April 2015.
  28. "Behind Bauer's New Digital Division". Folio:. Retrieved 7 April 2015.CS1 maint: extra punctuation (link)
  29. "Bauer Media sells most of US portfolio – 17 titles down to just four". Mediaweek. 18 June 2018. Retrieved 29 July 2018.
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