Bauer Media Group
Bauer Media Group (formerly Bauer Verlagsgruppe) is a German multimedia conglomerate headquartered in Hamburg that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries. Heinrich Bauer Verlag KG is the holding company of the group.
|Limited partnership under German law|
|Yvonne Bauer, (CEO and 85% owner)|
|Products||Multi-platform media: print, digital, radio, TV; print houses, postal services, distribution and marketing services|
|Revenue||€2.316 billion (2015)|
Number of employees
H Bauer UK
Bauer Verlagsgruppe has been managed by five generations of the Bauer family. Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987. Under the name of H Bauer Publishing they became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008.
In November 2010, Heinz Heinrich's daughter Yvonne Bauer became CEO and 85% owner of the Bauer Media Group after joining the family business in 2005.
In the UK there are two divisions of the Bauer Media Group. The original UK business trades as H Bauer Publishing. Its sister company is known as Bauer Media (Bauer Consumer Media Ltd) with CEO Paul Keenan.
H Bauer Publishing brands
Titles include women's weekly and TV listings magazines, namely Bella, Take a Break, that's life! TVChoice and Total TVGuide along with a number of puzzle magazines.
In 1987 Bella was H Bauer's first venture into publishing in the UK. In 1990, H Bauer launched a weekly women's magazine named Take a Break. H Bauer also has a sister title, that's life! that launched in 1995. The H Bauer Publishing brand also includes puzzle magazines that carry the Take a Break name.
TV listings titles
1991 saw H Bauer's first TV listings publishing with the launch of TV Quick magazine. (Prior to the de-regulation of TV listings in March 1991, BBC listings had been restricted by law to Radio Times and ITV/Channel 4 listings to TV Times.) TV Quick ceased publication in July 2010. In 1999 H Bauer launched TV Choice at a much lower price point than other titles on the market. TV Choice overtook its main competitor in the February 2008 audited ABCs and has been the number one weekly newsstand magazine in the UK since. In September 2003, H Bauer launched Total TV Guide to cover the increasing number of programmes available on Freeview and satellite or cable services.
Bauer Media brands
Bauer Media is a multi-platform media group, with locations across the UK. Following their purchase of Emap in 2007, The Bauer Media Group acquired a collection of media brands. This includes heat and Grazia as well as a radio portfolio of national radio brands such as KISS FM UK and Magic, and regional radio brands across major UK cities. In 2013, Bauer Media also acquired the Absolute Radio Group from Times of India.
Bauer Media also broadcasts TV music channels including The Box TV, in a joint venture with Channel 4. In the UK Bauer Media is the sister company of H Bauer Publishing, who publish titles including Take a Break.
Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play). However the name was changed so that it wouldn't be mistaken for a snooker magazine. The Q music brand has expanded to Radio and Television, with Q Radio and Q TV being music entertainment that specialises in indie, rock and alternative. Q also holds annual music awards in the UK, known as Q Awards. In spring 2010, Bauer caused controversy with its attempt to unilaterally impose a new contract on all photographers and writers, which takes away their copyright and off-loads liability for libel or copyright infringement from the publisher onto the contributor. 200 photographers and writers from Q and Bauer's other music magazines, Kerrang! and Mojo, were reported as refusing to work under the new terms.
Kerrang! is a brand that specialises in rock music. It originally began as a magazine and in 2004 Kerrang Radio was launched. A Kerrang TV channel also exists. As of 2005 all of Kerrang TV's programme content is music videos, the majority of which is open scheduled for text requests from their playlist.
Empire is a monthly film magazine, originally launched in the UK in 1989, but now is also published in the US, Australia, Turkey, Russia and Portugal. It organises the annual Empire Awards, currently sponsored by Jameson. The awards are voted for by the readers of Empire.
Motor Cycle News (MCN) launched as a newspaper in 1955. The brand now has an online presenceand is a digital business with sub-brands including MCN compare, a motorcycle insurance comparison service and MCN classified Bikes for Sale. MCN covers news on all major motorcycle sporting events as well as bike and equipment tests.
Parker's Car Guide is a monthly magazine and, more recently, a website listing prices for new and used cars in the UK. It was founded in 1972 and is the longest-running print price guide in the UK. The website was launched in 1999 and it provides news, advice information as well as cars for sale and additional services such as insurance, to car buyers.
Pregnancy & Birth
Pregnancy & Birth was a British magazine aimed at pregnant women. It was part of the Bauer Media Group. It gave out information about pregnancy, products for pregnant women, and it shares other women's stories of childbirth experiences. Between January and June 2011, Pregnancy & Birth had a circulation of 26,775 copies.
Rebel Wilson v Bauer Media Group
In 2017, Bauer Media Group was successfully sued by the Australian actor Rebel Wilson for defamation in the Supreme Court of Victoria in Melbourne, Australia. This was the biggest payout for defamation of its kind in Australian legal history.
Bauer Media Group allegedly printed a series of lies and false articles against the actress in an attempt to defame her. This reportedly led to the actress being overlooked for a number of big Hollywood roles.
Wilson's lawyer Richard Leder, said "Today's verdict is a significant record — it's about four times the highest previous verdict in a defamation case in Australia".
Wilson announced in July 2018 she will taking the matter further to a higher court in Australia.
The Box Plus Network
Bauer Media Group had a 50% stake in the British television company The Box Plus Network, with the other half owned by Channel 4 of which bought the whole stake in January 2019. Channel 4 has Kerrang!, Kiss and Magic under Licence to use the brands.
Bauer Media Group USA
Bauer Media Group entered the US market in 1981 with the launch of Woman's World magazine. Today, Bauer Media Group USA has a portfolio of 13 magazines, five special interest publications and 16 websites across several distinct consumer segments: celebrity/entertainment, women's, teen and science/technology.
In 1989, the company introduced its second publication, First for Women, a women's magazine. Alliance for Audited Media reports that Woman's World and First for Women are the #1 and #2 selling magazines at retail, respectively.
The company's popular teen brands include Twist, launched in 1997; J-14, launched in 1999; M, launched in 2000; Girls' World; launched in 2013, and Animal Tales, launched in 2014. J-14 ranks in the top five media brands for social media presence among all publishers according to Shareablee, a social media research company.
In Touch Weekly, a celebrity/entertainment weekly magazine, was introduced in the U.S. in November 2002. It was the first launch of a new celebrity magazine in the U.S. in more than a decade and ranks in the top 10 magazines sold at retail in the country, according to the Alliance for Audited Media.
The company debuted Life & Style Weekly, the first celebrity and fashion weekly, in 2004. Adding its third celebrity weekly in October 2013, Bauer Media USA introduced Closer Weekly, geared towards women 40+. All three entertainment titles were awarded with Media Industry Newsletter's "Hottest Launch of the Year" award in their respective launch years. Closer Weekly tied for the title with Dr. Oz The Good Life in the 2014 ceremony.
In 2018, Bauer sold all but its women's magazines and iD to American Media, Inc.
The company is headquartered in Englewood Cliffs, NJ with satellite offices in New York City and Los Angeles.
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