Bango plc

Bango is a mobile commerce company and direct carrier billing (DCB) service provider. It focuses on enabling mobile app developers and app stores app stores to generate more business for its customers. Bango provides DCB to enable app store customers to click and buy apps or in-app content, placing the charge directly onto their mobile phone bill.

Bango, plc.
The Bango Payment Platform
Type of businessPublic
Traded asLSE: BGO
FoundedOctober 14, 1999 (1999-10-14)
Headquarters,
England
Area servedWorldwide
Founder(s)Ray Anderson, Anil Malhotra
ChairmanDavid Sear
CEORay Anderson
IndustryMobile Payments
Websitebango.com
CommercialYes
Current statusActive

Bango also provides a way for app developers to target their marketing towards users that have a track record of paying for services. The company is listed on the London Stock Exchange.

Bango app store partners include Google for Google Play,[1][2] Amazon for Amazon Appstore,[3] Samsung for GALAXY Apps,[4] BlackBerry for BlackBerry World[5] and BlackBerry Messenger (BBM), Mozilla for Firefox Marketplace[6] and Microsoft[7] for Windows 10 and Windows Phone Store.

Bango has direct billing relationships with hundreds of mobile operators worldwide. According to Progressive Equity Research, "Bango dominates the third party carrier billing marketplace with over 40% of the total app store direct carrier billing connections"[8]

In November 2015, it announced its $17 million raised in funding, valuing the company now at $91 million.[9] In January 2018, Bango plc partnered with Netflix to launch carrier billing for Netflix subscriptions in Mexico.[10] Bango and 9mobile became partners to launch operator-billed payments for Google Play users.[11] In January 2018, Bango plc launched carrier billing for Netflix subscriptions.[12]

References

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