Baby Phat

Baby Phat is an American apparel brand developed by Kimora Lee Simmons (now Kimora Lee Simmons Leissner) in 1999. The brand is an offshoot of Russell Simmons'.

Baby Phat
IndustryFashion
Founded1999
FounderKimora Lee Simmons
HeadquartersNew York, NY
ParentKellwood Company 

History

Baby Phat by Kimora Lee Simmons was established under Phat Fashions LLC in 1999 as an extension of the urban menswear brand Phat Farm. Upon being presented a Phat Farm t-shirt made for the female audience, Kimora immediately said, 'I would never wear this,'" she recalls. "It was very athletic and basic, scaled-down pieces of what a guy would wear." So Simmons stepped up as Baby Phat's designer, creating a collection she would wear: sexy jeans and tops adorned with a curvy cat logo inspired by her pet cat, Max. [1]

In 2004, the company expanded to selling a custom Motorola i833 mobile phone sold exclusively at Bloomingdale's. The limited edition pink, diamond studded flip-phone was available for $699.99.[2] In the same year, Simmons also created a new shoe line for Baby Phat by Kimora Lee Simmons to include stilettos, wedges, boots and toddler shoes. [3]

Influence

Influence on the fashion industry

Baby Phat celebrity fans included Alicia Keys, Rihanna, Chrissy Teigen, Kim Kardashian, Christina Millian, Britney Spears, Missy Elliot and Monica (many of whom sat front row during her Fashion Week performances or attended the highly sought-after after parties. [4]


Alek Wek and Devon Aoki modeled, as well as Carmen Kass and Eva Herzigova.[5] Lil' Kim walked the runway. Cam’ron wore all pink in the front row.


Explaining her choice of models on the Baby Phat by Kimora Lee Simmons runway: “It's very deliberate," she says. "It includes people who are sometimes forgotten but are great models - they have fierce walks and bodies, strong girls, but they might sometimes be a size bigger than the other one who was a size zero. They have more 'hip,' more color, more bang to their personality. It's what I represent culturally in society: all colors, all women, all shapes and sizes." [6]

References

  1. "40 Under 40 - Kimora Lee Simmons". Crain's New York Business. 2003-01-01. Retrieved 2019-11-30.
  2. {{cite web |title=Motorola i833 Baby Phat review |url=
  3. "Kimora Lee Simmons - Entered The Fashion Design Business". biography.jrank.org. Retrieved 2019-11-30.
  4. "Baby Phat Is Back: See Celebs Who Loved the Brand". E! Online. Fri Mar 08 16:35:15 PST 2019. Retrieved 2019-11-30. Check date values in: |date= (help)
  5. "The 2003 Baby Phat Fashion Show Was the MOST EXTRA". Daily Front Row. 2018-02-01. Retrieved 2019-11-30.
  6. ELLWOOD, MARK. "Baby Phat's Kimora Lee Simmons is fashion's diva designer". nydailynews.com. Retrieved 2019-11-30.
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