As the Cookie Crumbles
As the Cookie Crumbles is a web-based soap opera produced by Kraft Canada. Eight weekly episodes were broadcast from September 18, 2008 through November 6, 2008.
|As the Cookie Crumbles|
As the Cookie Crumbles logo
|Country of origin||Canada|
|No. of seasons||1|
|No. of episodes||8|
|Original release||September 18 –|
November 6, 2008
A promotional vehicle for Kraft's brand Peek Freans Lifestyle Selections, a line of cookies with alleged health benefits, the branded content series featured love, hate, mystery and heartbreak storylines centered on the Casa di Tea, an oceanside teahouse in fictional Glamora County. According to Peek Freans, the company looked at "consumers' love for soap operas" and gave As the Cookie Crumbles "all the stereotypical elements you'd expect to find in a soap opera." The series was distributed on a variety of platforms including DailyMotion, Revver, Blip, Funny or Die, and iTunes.
- Wong, Elaine (September 17, 2008). "Kraft Bakes Up Love, Suspense, Cookies in Web Soap Opera". Adweek.
- Brim-DeForest, Brady (September 30, 2008). "Canadian ‘Cookie’ Satisfies TV’s Soap Tooth" Archived December 10, 2008, at the Wayback Machine. Tubefilter.