Ambi Pur

Ambi Pur is a brand of air freshener products owned by Procter & Gamble. It was first launched in 1958 in Spain, and is now sold worldwide.[1][2]


Ambi-Pur's first product was launched in 1958[1] in Spain by Cruz Verde.[2]

In 1984, the Sara Lee Corporation acquired Cruz Verde.[3] It was the first brand to launch a plug-in liquid air freshener.[1]

On 11 December 2009, Procter & Gamble announced it would acquire the Ambi-Pur air care business from the Sara Lee Corporation for €320 million.[4]


  1. "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.
  2. "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.
  3. Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.
  4. "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Retrieved 2018-10-26.
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