Ambi-Pur's first product was launched in 1958 in Spain by Cruz Verde.
In 1984, the Sara Lee Corporation acquired Cruz Verde. It was the first brand to launch a plug-in liquid air freshener.
- "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.
- "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.
- Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.
- "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Retrieved 2018-10-26.