Alnatura

The Alnatura Produktions- und Handels GmbH is a chain of organic food supermarkets and producer of organic food headquartered in Darmstadt, Hesse in Germany.

Alnatura Produktions- und Handels GmbH
Gesellschaft mit beschränkter Haftung
IndustryGrocery store, Health food store
Founded1984
HeadquartersDarmstadt, Hesse
Number of locations
129 (2017/2018)
Key people
Götz Rehn, chairman
Revenue€761 million EUR (2015/16)[1]
Websitewww.alnatura.de

Alnatura currently operates 107 supermarkets in Germany, each with 500 to 800 square meters of retail space, mainly in Baden-Wuerttemberg, Hesse and Rhineland-Palatinate. The company's first supermarket opened in Mannheim, Baden-Wuerttemberg on October 1, 1987.[2]

Products of Alnatura are also marketed in the stores of dm-drogerie markt and Tegut. These cooperations make half of the revenue. In 2012 Alnatura began to cooperate with Migros in Switzerland.[3] Their newest collaboration consists of setting up 30 new Alnatura branches throughout urban centres across Switzerland.[4]

In Luxembourg, Alnatura products are available at Cactus supermarkets.[5]

In 2014 dm decided to introduce their own organic brand which will replace the Alnatura products in the future.

References

  1. "Jahresabschluss zum Geschäftsjahr vom 01.10.2015 bis zum 30.09.2016" (Subchbegriff: Alnatura) Bundesanzeiger, 10 October 2017 (in German)
  2. First organic supermarket in Germany opened 25 years ago. Fresh Plaza, 11 October 2012
  3. Alnatura: Ökologisch korrekt zum Erfolg. Frankfurter Allgemeine Zeitung, 10 November 2012 (in German)
  4. Russo, Cédric. "Alnatura wird für Migros zum Kassenschlager", Neue Zürcher Zeitung, 31 March 2015. Accessed: 8 April 2015. (in German)
  5. Handelspartner Cactus, 20 January 2019 (in German)


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