All That Glitters (TV series)

All That Glitters is an American sitcom by producer Norman Lear. It consisted of 65 episodes and aired between April 18 and July 15, 1977, in broadcast syndication. The show, a spoof of the soap opera format, depicted the trials and tribulations of a group of executives at the Globatron corporation. The twist of the series was that it was set within a world of complete role-reversal: Women were the "stronger sex," the executives and breadwinners, while the "weaker sex" – the men – were the secretaries or stay-at-home househusbands. Men were often treated as sex objects.

All That Glitters
Screen shot from promotional ad for the series,
from Chicago station WFLD
Soap opera parody
Created byNorman Lear
Directed byJames Frawley
Herbert Kenwith
Theme music composerAlan and Marilyn Bergman
Opening theme"Genesis Revisited" performed by Kenny Rankin
Composer(s)Ray Brown
Bobby Knight
Shelly Manne
Country of originUnited States
Original language(s)English
No. of seasons1
No. of episodes65
Executive producer(s)Norman Lear
Producer(s)Norman Lear
Stephanie Sills
Camera setupMulti-camera
Running time25 mins.
Production company(s)Tandem Productions
DistributorSony Pictures Television
Original networkSyndicated
Audio formatMonaural
Original releaseApril 18 (1977-04-18) 
July 15, 1977 (1977-07-15)

The series featured Eileen Brennan, Greg Evigan, Lois Nettleton, Gary Sandy, Tim Thomerson and Jessica Walter. Comic actor and cartoon voice artist Chuck McCann was also a regular. Linda Gray played transgender[1] fashion model Linda Murkland, the first transgender series regular on American television.[2] Critically, All That Glitters was negatively received and a ratings disappointment across syndicated television stations.


All That Glitters was series creator Norman Lear's attempt to duplicate his success with the syndicated soap opera spoof Mary Hartman, Mary Hartman. Lear described the premise simply: "God created Eve first, took out her rib and gave her a companion so she wouldn't be lonely."[1] Lear came up with the idea on a trip to Washington, D.C.:

"I had visited the Institute of Policy Studies, and I just loved the whole thing. And I thought there was a series in it—a five-times-a-week series: I went to bed thinking about that, and I woke up the next morning thinking what would happen if the male-female equation were changed? What would happen if the women had all the power and all the advantage, and the men had what the women normally would have?”[3]

The world of All That Glitters had always been female-dominated but Lear also used the series to comment on changing sex roles in the United States in the 1970s.[4]

Former Major League Baseball player Wes Parker almost literally walked into his role. He was doing play-by-play reporting for a Los Angeles television station owned by Lear's partner, Jerry Perenchio. "Lear casually asked if I'd be interested in the part. I said yes, but knew it was out of the question, because in real life things don't happen that way. Nobody walks in and gets on a Norman Lear show. I read for the part, got it and didn't sleep at all that night."[5] Linda Gray was somewhat non-plussed upon being offered the role of transgender Linda Murkland. "I remember meeting Norman and him saying, 'You'll be perfect for the role.' I didn't know whether to take that as a compliment or what."[6] To prepare for her role, Linda Gray asked Lear to arrange for her to meet with a transgender woman. Gray met with her for several hours prior to the beginning of filming and on a couple of occasions during production.[7] Lois Nettleton reportedly based her characterization of Christina Stockwood on Clark Gable.[1] Production started in early March 1977[8] with director Herbert Kenwith.[9]

In test screenings prior to its premiere, reaction to the show was sharply divided. According to executive producer Stephanie Sills, the strongest negative reaction came from male executives. "They didn't mind being portrayed by women. It was simply that they detest the way we depicted them."[1] Feminists were uncertain how to react to the series, with some being concerned that audiences would not perceive the show as satire but as an attempt to represent how a female-dominated society would actually operate.[1] Lear marketed the program through his company, TAT Syndication.[10] The series ran five nights a week.


Critical reaction

All That Glitters debuted the week of April 18, 1977, on about 40 stations in late-night syndication.[1] It was poorly critically received, with one reviewer going so far as to call the show's theme song "blasphemous" for suggesting that God was female and created Eve first.[12] Time magazine sharply criticized the series, calling it "embarrassingly amateurish", with "flaccid" and "wearying" jokes, flat writing, "mediocre" acting and "aimless" direction.[1] The Wall Street Journal concurred, saying that while the series' role-reversal premise may have been adequate for a play or film, it was too limiting to serve as the basis for a continuing series. These limitations showed up most clearly, the Journal says, in the lead performances. Although praising the performers themselves as talented, they are cited for being "unable to infuse much life into their roles".[13] The Journal pegs the fundamental problem with All That Glitters as that "its characters are not people at all, merely composites of the least attractive characteristics of each sex. The satire focuses not on the way real, recognizable people behave, but on stereotypes and cliches about masculine and feminine attitudes. Even when stood on their heads, they still remain stereotypes and cliches."[13]

New Times Magazine was much more receptive to the series. Although labeling it "unquestionably the weirdest [show] that Lear has ever produced",[3] New Times found that the series was not "a satire of mannerisms but of attitudes".[3] All That Glitters required that viewers watch closely to pick up on the subtleties and nuances, "not so much for what the show says, but for the way that it's said".[3]

All That Glitters, after initially capturing 20% of viewers in major markets in its opening weeks, had lost about half of that audience midway through its run.[3] The series was cancelled after 13 weeks, last airing on July 15, 1977. Although the show was panned, it and Lear, along with Mary Hartman, Mary Hartman, are credited with expanding the subject matter that television producers were able to explore with lessened fear of antagonizing sponsors or viewers.[14]

In the years since the series, it has garnered something of a positive reputation, with one critic listing it and other Lear efforts as "imaginative shows that contained some of the most striking satires of television and American society ever broadcast".[15]

While the show itself was unsuccessful, it did spawn a hit song. "You Don't Bring Me Flowers", which had been written with the intention of its being the theme song, was recorded by Neil Diamond and Barbra Streisand and made it to #1 on the Billboard Hot 100. By the time the show made it to air, another song had been chosen as the theme.[16] The replacement, "Genesis Revisited", was later described by The New York Times as "sparkl[ing] with witty rhymes and a punchy good humor".[17] The song was performed by Kenny Rankin. The lyrics for both songs were written by Alan and Marilyn Bergman (the music for "Genesis Revisited" is credited solely to Alan Bergman).[9]


  1. Clarke, Gerald (1977-04-25). "Eve's Rib and Adam's Yawn". TIME. Archived from the original on 15 December 2008. Retrieved 2008-11-25.
  2. Stein, p. 177
  3. Nadel, Gerry (1977-07-08). "All in his Family". New Times Magazine. Archived from the original on 5 January 2009. Retrieved 2008-11-27.
  4. Sharbutt, Jay (1976-10-29). "Women dominate new show in pattern of 'Mary Hartman'". Chillicothe Constitution-Tribune. Associated Press. p. 13.
  5. Leggett, William (1977-05-09). "Gold Glover Snags A Big Role". Sports Illustrated. Archived from the original on 2012-07-21. Retrieved 2008-12-01.
  6. Stanford, Peter (2001-10-20). "How do I look? Actress Linda Gray doesn't mind appearing nude on stage". The Independent. Retrieved 2008-12-01.
  7. Bocchini, Paul (1999). "Scene-stealer Linda Gray". FAB National magazine #16. pp. 56–57, 76.
  8. Brown, Les (1977-03-08). "Norman Lear plans summer replacement for Mary Hartman, Mary Hartman TV...". The New York Times Abstracts. New York Times Company. p. 63, col. 1.
  9. "All That Glitters - More Credits For 'All That Glitters'". The New York Times. New York Times Company. Retrieved 2008-12-02.
  10. Television/radio Age, p. 38
  11. "All That Glitters - Full Acting Credits". The New York Times. New York Times Company. Retrieved 2008-12-02.
  12. Fulkerson, Perry (1977-04-16). "All That Glitters Tarnished". The Evening Independent. p. 46. Retrieved 2008-11-27.
  13. Adler, Richard P. (1977-06-11). "'All that glitters' premise limiting". The Pocono Record. Wall Street Journal. p. 25.
  14. Hilliard, p. 43
  15. Kellner, p. 59
  16. "Alan and Marilyn Bergman on Songwriting: Part 1". American Society of Composers and Publishers. November 1996. Archived from the original on 12 December 2008. Retrieved 2008-12-01.
  17. Holden, Stephen (1995-01-24). "POP REVIEW; Retro Retrospective of Movie Songs". The New York Times. Retrieved 2008-11-27.


  • Hilliard, Robert L. (2001). Media, Education, and America's Counter-culture Revolution: Lost and Found Opportunities for Media Impact on Education, Gender, Race, and the Arts. Westport, Connecticut: Ablex. ISBN 1-56750-512-0. OCLC 43370194.
  • Kellner, Douglas (1990). Television and the Crisis of Democracy. Boulder, Colorado: Westview Press. ISBN 0-8133-0549-7. OCLC 21876111.
  • Stein, Marc (2004). Encyclopedia of Lesbian, Gay, Bisexual, and Transgender History in America. 3. New York: Charles Scribner's Sons/Thomas/Gale. ISBN 0-684-31264-6. OCLC 52819577.
  • Television/radio Age (1976). New York, Television Editorial Corp. ISSN 0040-277X. OCLC 2246124.

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