Alexander Daas

Alexander Daas is a luxury eyewear company. The company's sunglasses and eyeglasses are made using materials such as Italian and Japanese acetates and titanium.

Alexander Daas
FounderAlex Feldman
Area served

The eyewear has been featured in film and television, appearing in movies such as Need For Speed and shows such as NCIS, CSI: Crime Scene Investigation, Good Girls, Life in Pieces, The Real O'Neals, and Marlon.

Alexander Daas eyewear has been worn by celebrities including Mark-Paul Gosselaar,[1] Michael Keaton, Sammy Hagar,[2] Forest Whitaker,[3] Malcolm McDowell, Jenny McCarthy,[4] Andy Samberg, and Zendaya.


Alexander Daas initially launched in San Francisco but is now headquartered in Los Angeles.[5] They are known for, although not limited to, their selection of small PD (pupillary distance) eyewear for narrower faces/petite eyeglasses.[6] The brand and company was founded by Alex Feldman, an American eyewear designer, stylist and optician.[7]

Alexander Daas boutiques

Alexander Daas has its own flagship store in Los Angeles, a sister store in San Francisco called San Francisco Optics (est. 1979),[8][9] with previous pop up shops in San Diego[10] and Studio City. These stores sell eyewear brands including Alexander Daas, Mykita, Barton Perreira, Garrett Leight, Moscot, Thierry Lasry, Celine, Salt and Matsuda.[11][12]

Alexander Daas stores offer optical services and specialize in their styling consultation to fit the proper glasses to a face.

The Los Angeles store is located in Larchmont Village.


  1. "Mark-Paul Gosselaar Goes Shirtless, Unveils Washboard Abs on Franklin & Bash Set" US Weekly. Retrieved 2013-11-10.
  2. "Celebrity Eyewear Sightings for July 2011" EyeZone. Retrieved 2013-11-10.
  3. "Fashion Files – August 2013" San Diego Downtown News. Retrieved 2013-11-10.
  4. "Celebrities make eyeglasses look cool" USA Today. Retrieved 2013-11-10.
  5. "Alexander Daas sunglasses: Eye Do frames" SF Gate. Retrieved 2013-11-10.
  6. "Frame Introductions" Eyecare Business. Retrieved 2013-11-10.
  7. "ALEXANDER DAAS: SUN AND RX COLLECTION" 20/20. Retrieved 2013-11-10.
  8. "SF Optics’ Feldman Launches Alexander Daas Collection" Vision Monday. Retrieved 2013-11-10.
  9. "Sunglasses: The most important accessory of the season" Northside San Francisco. Retrieved 2013-11-10.
  10. "Luxury eyewear store opens in Gaslamp" Union-Tribune. Retrieved 2018-05-19.
  11. "Daas Good" InsideHook. Retrieved 2013-11-10.
  12. "An SF Eyewear Guru's Indie Optical Shop Lands on Larchmont" Racked. Retrieved 2013-11-10.
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