Akita Northern Happinets

The Akita Northern Happinets are a Japanese professional basketball team based in Akita that competes in the Eastern Conference of the First Division of the B.League.[1] The team was formed as an expansion team of the bj league in 2010 and found success for the first time in 2013–14, finishing their fourth season as league runners-up. They went on to finish as runners-up for the second year in a row in 2014–15 and in third place in 2015-16, the final season of the bj league.

Akita Northern Happinets
Founded2010 (2010)
Historybj league (2010–2016)
B.League (2016–present)
ArenaCNA Arena Akita
LocationAkita, Akita
Team colorsPink, Gold, Black
PresidentYuki Mizuno
Head coachKenzo Maeda
Team captainRyosuke Shirahama
Conference titles2 bj league Eastern Conference champions (2014, 2015)


Akita Prefecture's connection with basketball has historically lay with Noshiro Technical High School, which has won a total of 58 national-level championships, and the Isuzu Motors corporate team (Akita Isuzu Motors, currently the Yokohama Giga Spirits), which was based in Akita from 1955 until 1987. Following the formation of the independent bj league in 2006, a committee was formed to investigate the formation of a professional club within the prefecture in 2007 but was unsuccessful. In June 2008 another association was formed to pursue a bj league franchise licence and a pre-season match between the Sendai 89ers and Niigata Albirex BB was held a few months later. In January 2009 Akita Pro Basketball Club Co., Ltd. was established and in the following May was granted a licence to enter the 2010-11 bj league season. The team's name was announced at a pre-season match hosted in Akita between the 89ers and Hamamatsu Higashimikawa Phoenix in September 2009.

2010-11 season

The Happinets entered the Eastern Conference of the bj league in October 2010 as one of three expansion teams. The Shimane Susanoo Magic and Miyazaki Shining Suns joined the Western Conference, taking the league to a total of 16 teams. For their first season the Happinets signed Seiichi Oba as general manager and former Shiga Lakestars coach Robert Pierce as head coach. 39-year-old Akita native and Noshiro Tech alumnus Makoto Hasegawa was acquired from Niigata in exchange for a first-round draft pick and took on a player-manager role. The team drafted Jun Nakanishi and Ryosuke Mizumachi in the expansion draft, Yuki Nobuhira in the second round of the rookie draft and Makoto Sawaguchi in the development draft.[2] The team was unable to reach a deal with Nakanishi, who instead signed with Rizing Fukuoka before the start of the season. Happinets’ inaugural home game was held at the Akita Prefectural Gymnasium in October.

2011-12 season

In November 2011 the team signed Curtis Terry, brother of NBA player Jason Terry, to replace the injured Brandon Wallace. After 14 games Terry was released from the club in January due to his arrest for theft from a convenience store.[3]

2013-15 seasons

Has emerged as a strong league power, and won a conference title two years in a row.

2016-17 season

ANH struggled throughout the season and were relegated to second division.

2017-18 season

Akita finished the regular season with a 54-6 record, defeated Kumamoto Volters in the B2 playoffs and were promoted to B1.

2018-19 season

The team suffered its 11th consecutive defeat,[4] However, Akita was not relegated and remained in the B1 league.

2019-20 season

TDK logo

Coach Pep left, and Maeda was promoted from assistant coach to bench boss.[5] The 10th anniversary team got sponsorship deals from electronics company TDK Corporation.[6]Tokyo Denki Kagaku sponsored Liga ACB team, TDK Manresa between 1985 and 2000.[7]

Current roster

Akita Northern Happinets roster
PG 6 Hosoya, Masashi 1.73 m (5 ft 8 in) 72 kg (159 lb)
F 7 Nomoto, Kengo 2.00 m (6 ft 7 in) 99 kg (218 lb)
SF 9 Shirahama, Ryosuke (C) 1.89 m (6 ft 2 in) 85 kg (187 lb)
PF 11 Imagawa, Tomonori 1.95 m (6 ft 5 in) 100 kg (220 lb)
PG 16 Ito, Takashi 1.74 m (5 ft 9 in) 75 kg (165 lb)
G 17 Nakayama, Takuya 1.82 m (6 ft 0 in) 82 kg (181 lb)
PG 21 Hasegawa, Noboru 1.73 m (5 ft 8 in) 78 kg (172 lb)
SG 24 Yasuoka, Ryuto 1.88 m (6 ft 2 in) 87 kg (192 lb)
C 28 Williams, Nyika 2.03 m (6 ft 8 in) 111 kg (245 lb)
F/C 32 Carter, Javier 2.03 m (6 ft 8 in) 102 kg (225 lb)
PF/C 40 Keenan, Justin 2.01 m (6 ft 7 in) 120 kg (265 lb)
F/C 43 Coleby, Kadeem 2.06 m (6 ft 9 in) 114 kg (251 lb)
SG 51 Furukawa, Takatoshi 1.91 m (6 ft 3 in) 90 kg (198 lb)
Head coach

Kenzo Maeda

Assistant coach(es)

Kenjiro Maeda

  • (C) Team captain
  • Injured

Updated: July 25, 2019

Note: Flags indicate national team eligibility at FIBA sanctioned events. Players may hold other non-FIBA nationality not displayed.


Akita Northern Happinets Co., Ltd.
Kabushiki gaisha
Founded30 January 2009
Akitaken Shakaifukushi Kaikan 4F, 1-5 Kyokuhokusakaemachi, Akitashi. Akitaken 010-0922
Area served
Akita Prefecture
Key people
Yuki Mizuno

General manager

Managers and trainers

Former managers and trainers

  • Shigeru Takeuchi
  • Kento Yamasawa

Basketball academy


  • unknown

Noted employee

Notable former players

Season-by-season record

Akita Northern Happinets season-by-season record
2010–11Bj LeagueEast 6th501832.36024Lost in First Round to Niigata202.000
2011-12Bj LeagueEast 3rd522824.5389Lost in Second Round to Yokohama633.500
2012-13Bj LeagueEast 5th522626.5008Lost in Second Round to Niigata523.400
2013-14Bj LeagueEast 3rd524012.7592Eastern Conference Champions651.833
2014–15Bj LeagueEast 1st524111.788-Eastern Conference Champions752.714
2015–16Bj LeagueEast 3rd523517.67343rd place651.833
2016–17B.LeagueEast 5th601842.30031relegated to B2
2017–18B.League2East 1st60546.900-B2 Runners-up532.600
2018–19B.LeagueEast 5th601743.28335-
TotalsBj League310188122.606322012.625

Team statistics

2010–11 bj 5010050.414.324.620 49.315.
2011–12 bj 5210425.408.323.66937.315.
2012–13 bj 5210475.415.334.62033.415.86.82.577.4
2013–14 bj 5210475.457.354.69240.
2014–15 bj 5210475.484.375.67938.820.
2015–16 bj 5210475.462.359.69246.319.
2016–17 B1 6012150.425.342.68437.512.16.31.970.4
2017–18 B2 6012000.437.339.63140.720.611.9 3.580.0
2018–19 B1 6012025.421.307 .69636.818.38.22.971.3

Other honors and titles

Tohoku Cup

  • Champions (3): 2012, 2013, 2016

Tohoku Early Cup

  • Champions (2): 2017, 2019

Head coaches

Years Coach Record
2010–2011 Bob Pierce 18–32
2011–2014 Kazuo Nakamura 94-62
2014–2017 Makoto Hasegawa 94–70
2017–2019 Josep Clarós 71-49
2019–present Kenzo Maeda 0-0
2010–present Total 307-213

Assistant coaches

Cheerleading squad

Akita Northern Happinets
Mineko Abe
AffiliationsHappinets Cheer Dance Team

Happinets Cheer Dance Team


  • Mineko Abe


  • Aimi Sukagawa


Bicky is the official mascot of the Akita Northern Happinets. The Frog wears #82 and is able to slam-dunk. University HOSP man is the unofficial mascot.

Arenas & Facilities

The Happinets play their home games at CNA Arena Akita, their home since 2016. During their time in the bj league, the Happinets played their home games at the Akita Prefectural Gymnasium. Another home, Nices Arena is an indoor sporting arena located in Yurihonjo. A new prefectural gymnasium will be built in 2026.[8] The team has practice facilities at the Akita Bank Gymnasium, Akita Xerox Sports Square and Akita International University Suda Hall.[9] They also build muscle at Varsity Weight Room in Yabase, Akita.[10] Happinets players love to take spa at Youland Hotel Yabase in Akita.[11] (Tattooed players have special privileges to take a bath.)

"Crazy Pink" phenomenon

The Happinets fans are widely known as "Crazy Pink" and sometimes have overwhelming numbers at the visitors games.[12][13][14] The hoop-crazed fans light up arena with "Bigabiga", pink glow sticks and sing the prefectural anthem before the game.[15] The Happinets home court rocks with another stadium anthem "Fly Again" by Man with a Mission, and CNA Arena Akita is the one of the hottest and loudest basketball venues in Asia.[16][17][18] The Akita Airport limousine buses have the painted images of the Happinets and Blaublitz Akita.[19]



Year Manufacturer
Bull Fight
Under Armour

Average regular season home game attendance



The Happinets players' talk show is aired occasionally on ABS.[20] The Happinets don't have any play-by-play radio broadcasting.


  • ABS - Akita wo sakebe Northern Happinets
  • ABS - Nantettatte Nichiyou ha Sports
  • ABS - Kosaka Rika no Cheer Happinets
  • FM Akita - Weekly Northern Happinets (Takashi Hatakeyama)
  • FM Hanabi - Uchiagero Go! Go! Akita Northern Happinets!!


SoftBank Group Corp. is estimated to have invested over ¥12 billion to acquire the broadcasting rights of B.League in 2016.[21] The Happinets home game broadcasters are Toshifumi Takeshima (Akita Television, play-by-play announcer) and Hiroyuki Chida (JR Akita Peckers).


  • AAB - Go Happinets!


  1. Nagatsuka, Kaz (31 July 2015). "First wave of teams allocated for new hoop league". JapanTimes.co.jp. Retrieved 6 October 2015.
  2. "bjリーグドラフト会議 2010 指名選手のお知らせ" [Announcement of players drafted at the 2010 bj league draft] (in Japanese). 8 June 2010. Archived from the original on 2016-09-27. Retrieved 26 September 2016.
  3. Odeven, Ed (21 January 2012). "Happinets cut Terry following arrest". Japan Times. Retrieved 26 September 2016.
  4. https://www.asahi.com/articles/ASM4F3SHDM4FUBUB003.html
  5. https://northern-happinets.com/news/detail/id=14324
  6. https://northern-happinets.com/news/detail/id=14604
  7. https://www.basquetmanresa.com/club/
  8. Akita Sakigake (22 September 2016). "「まずはCS」NH選手らBリーグ開幕控え決意". Retrieved 22 September 2016.
  9. Akita Northern Happinets (10 Feb 2015). "秋田銀行頭取湊屋隆夫様にお話を伺いました". Retrieved 7 October 2016.
  10. Varsity Weight Room (7 October 2016). "Varsity Weight Room". Retrieved 7 October 2016.
  11. Mizumachi, Ryosuke (7 December 2012). "オワリはじまり". Retrieved 23 September 2016.
  12. Shimane, Jun (13 September 2016). "秋田・田口が開幕相手栃木・田臥と舌戦応酬". Retrieved 20 September 2016.
  13. Nikkan Sports (22 September 2016). "Crazy Pinkに染まれ". Retrieved 22 September 2016.
  14. ひらせんYouTube (6 May 2016). "盛り上がる秋田ブースター". Retrieved 22 September 2016.
  15. Michinoku Sport (1 May 2016). "20160501バスケ秋田対福島秋田県民歌斉唱". Retrieved 8 November 2017.
  16. Akita Northern Happinets (4 November 2017). "本日11/4(土)の #フライアゲイン". Retrieved 4 November 2017.
  17. Michinoku Sport (18 February 2017). "20170218バスケBリーグ秋田ノーザンハピネッツ 『FLY AGAIN』". Retrieved 8 November 2017.
  18. 82, Kiyoto (11 May 2016). "ターナースチィールからダンクからのフライアゲイン♪d=(^o^)=b". Retrieved 8 November 2017.
  19. 3846xyz (29 December 2017). "ハピネッツとブラウブリッツのリムジンバス". Retrieved 29 December 2017.
  20. ABS Radio (30 August 2016). "秋田ヲ叫べノーザンハピネッツ". Retrieved 17 September 2016.
  21. Nagatsuka, Kaz (19 September 2016). "B. League chairman heralds new era". Retrieved 19 September 2016.

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