ATV is the only semi-privately operated terrestrial television network in Pakistan; the channel used to has the second largest national viewership base in the country only behind PTV Home. The channel was launched on 1 May 2005.
|Launched||24 June 2005|
|Owned by||Shalimar Recording & Broadcasting Co. Ltd.|
|Picture format||16:9 (576i, SDTV)|
|Broadcast area||South Asia|
|Formerly called||PTN, STN|
|ATV Live Stream||Watch Live|
The channel started as a joint venture of Shalimar Recording and Broadcasting Company(SRBC) and Sports Star International (SSI). ATV replaced STN in 2005. ATV now operates with 20 stations covering all major cities and commercial centres of Pakistan.
The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population. But due to its format and difficult and turbulant access channel lost its popularity over the years. Right now in 2019 channel has completely wiped out of Pakistan media landscape. Because in Pakistan channel is only avaliable at terrestrially and not on cable. With the rise of cable channel went into downfall.
ATV's role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad.
All the capital and running expenses of the company are met from its own resources.
ATV's drama, music, fashion, showbiz, current affairs and agriculture programs are designed to cater to the varying entertainment tastes and information needs of its viewers.
SRBC parted ways with SSI in 2018 and ran ATV as semi-governmental TV Channel from 2018 till 2019. Recently in 2019 ATV was relaunched as a semi-private channel as SRBC has joined hands with another private company.
The program mix of ATV includes entertainment (40%), information (37%) and education (23%).
The channel has launched its daily main news bulletin at 8:55 PM and 10 minutes news bulletins every hour on-the-hour.
ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through PakSat 1R. ATV can be viewed online at the ATV website.
- Yeh Mera Deewanapan Hai
- Barry Dokhay Hain Iss Rah Main
- Juhi Jenny Javeria
- Hürrem Aur Sultan
- Ishq Beparwah
- Chehron Ke Peechay
- Mehmaan Qadardaan
- Ek pyar kahani
- Boom On Live
- Awam Aor Qanoon
- ATV Clinic
- Han Qabool Hai (Season 2)
- Atv Documentaries
- Sawaal DW Urdu