10 Ka Dum

10 Ka Dum (English: Power of 10) is an Indian version of the popular international reality game show Power of 10, and aired on Sony Entertainment Television (India). The show was hosted by popular Bollywood actor Salman Khan. According to reports, the show helped Sony TV regain its third position in the Indian television ratings. A third season was announced which would premiere on 4 June 2018, also on Sony Entertainment Television.[1] The Grand Finale Guest of the third season were Shahrukh Khan and Rani Mukherjee.The final episode also had a special entry of Comedian Sunil Grover in his avatar Rinku Bhabhi and Amitabh Bachchan

10 Ka Dum
Created byBig Synergy
Directed byArun Sheshkumar
Presented bySalman Khan
Opening theme"10 Ka Dum" by Sajid-Wajid
Country of originIndia
Original language(s)Hindi
No. of seasons3
Producer(s)Siddharth Basu
Camera setupMulti-camera
Running timeApprox. 43 minutes per episode
Original networkSony Entertainment Television (India)
Picture format480i (SDTV); since Season 3 (2018), 1080i (HDTV)
Original release6 June 2008 
9 September 2018
External links

Game rules

The game consists of two rounds.

First round

In the first round, two contestants compete against each other in a best three-out-of-five format in which they are asked a 'Poll Question' and asked to provide a whole percentage number that most closely approximates the exact survey poll answer for the question. The contestant whose answers are closest to the poll results for 3 out of 5 national survey questions wins the 'First-Round'. The contestant who loses is then eliminated from the game.

Second round

The contestant who wins the first round plays the game to win up to Rs. 100,000,000/- by trying to correctly approximate the survey's results within a narrowing percentage range for up to four poll questions. In this round, the contestant was given similar questions and placed a range on a scale from 0% to 100% that included the correct answer. (For example, if the answer was 53%, then the contestant's range must have included 53%.) The size of the range decreased as the money values increased:

  1. Rs. 10,000 question: 40% range
  2. Rs. 100,000 question: 30% range
  3. Rs. 1,000,000 question: 20% range
  4. Rs. 10,000,000 question: 10% range (answer won't be shown even if one answers correctly)
  5. Rs. 100,000,000 question: One has to pick a number ( the question is the same one for 100,000,000 (question 4), but the contestant has to pick the number from the range you have selected in previous correct answer)

For the first three poll questions, the correct answer to the question was revealed once the contestant locked-in an answer by pulling down a lever. For the fourth question of Rs. 1,00,00,000, the correct answer was revealed only if the contestant's range missed the question. And if the question was answered correctly, the contestant was then given the chance to win Rs.100,000,000 by picking the exact percentage (rounded to the nearest 1%) out of that 10% range (11 choices in all). In addition, the contestant has the opportunity to consult with his or her designated supporter before deciding whether to lock in a response at the Rs.100,000,000 prize level.

As with the lower prize levels, the contestant may elect to take the walk-away prize for the Rs. 100,000,000 (ten crore rupees) prize level, i.e., Rs. 1,000,000 and terminate the game before locking in a response. However, if the contestant decides to lock in a response, the response cannot be changed, and the contestant no longer has the option of taking the walk-away prize of Rs. 10,000,000. If the contestant locks in a response, the survey result for the poll question is then revealed. If the survey's result is exactly the same as the contestant's response, the contestant is then awarded Rs. 100,000,000. But, if the survey's result is not exactly the same as the contestant's response, the contestant will be awarded Rs. 1,000,000.

Prize-level (in Rupees)

  • Note: All prizes listed below include any taxes that may apply.
Question # Prize Level (in Rupees) Range (in %) Walk-Away Prize Prize If Wrong
1 10,000 40 1,000 100
2 1,00,000 30 10,000 1,000
3 10,00,000 20 1,00,000 10,000
4 1,00,00,000 10 10,00,000 1,00,000
5 10,00,00,000 1 1,00,00,000 10,00,000

Season 1

Celebrity Contestants Contestants who won 1 crore (10,000) or 10 crores Contestants who won 1 crore or 10 crores and are celebrity
Contestant NameEpisode #Date Premiered
Winning AmountEliminated Contestant
(in 1st Round)
Akshata Tiwarekar 1 6 June Rs.100,000 Wamika Ghai
Nandini Biswas 2 7 June Rs.100,000 Utkarsh Marwah
Bawbin Kumar 2/3 7 June/June 13 Rs.1,000,000 Kamal Asif
Zeeba Khan 3 13 June Rs.10,000 Pooja Shah
Yuvraj Singh 4 14 June Rs.10,000,000 Harbhajan Singh
Hiren Ambegaokar 5 20 June Rs.100,000 Habib Mithiborwala
Navin Rao 5/6 20 June/June 21 Rs.1,000,000 Saif Ullah
Aditya Prabhu 6/7 21 June/June 27 Rs.100,000 Sourangsu Ghosh
Manpreet Singh 7/8 27 June/July 28 Rs.100,000 Laxmi Narayan Tripathi
Prerna Gandhi 8 28 June Rs.1,000,000 Lalita Narayan
Aamir Khan (celebrity guest) 9 4 July Rs.10,000,000 Imran Khan (celebrity guest)
Karishma Mehta 10 5 July Rs.1,000,000 Monika Dutta
Manish Bharadwaj 10/11 5 July/July 11 Rs.1,000 Rosy Singh
Susanta Raut 11 11 July Rs.1,000 Ronita Sharma
Sonia 12 12 July Rs.1,000,000
Manpreet Chadda 12/13 12 July/July 18 Rs.10,000 Gopikishan Mishra
Subrata Kar 13/14 18 July/July 19 Rs.1,000,000 Ghanshyam Baman
Jagjeet Singh 14 19 July Rs.1,000,000 Bushra Shaikh
Govinda 15 25 July Rs.1,000,000 David Dhawan
Ashish Pandey 16 26 July Rs.1,000,000 Nusrat Patel
Neetu Singh 16/17 26 July/August 1 Rs.100 Preeti Sharma
Sanjay Ghatak 17 1 August Rs.100 Priyanka Dey
Kumud Bajaj 17/18 1 August/August 2 Rs.1,000 Neha Saxena
Vishal Netke 18 2 August Rs.1,000,000 Siddharth Tiwari
Afsana Khan 19 8 August Rs.10,000 Anoop Thakur
Anita Kumari 19/20 8 August/August 9 Rs.1,000,000 Paresh Dhakaan
Vipula Raina 20 9 August Rs.10,000,000 Poonam Sharma
Ranbir Kapoor 21 15 August Rs.100,000 Deepika Padukone; also
Minissha Lamba (Helper)
Akshay Kumar 22 16 August Rs.100,000 Katrina Kaif
Bobby Deol 23 22 August Rs.100,000 Priyanka Chopra
Raj Devi 24 23 August Rs.100,000 Jaya Reddy
Nikhil Vora 24/25 23 August/August 29 Rs.1,000,000 Chinta Mani Mishra
Chirag Shah 25 29 August Rs.10,000 Tumal Shinde
Jeetendra 26 30 August Rs.1,000,000 Tusshar Kapoor
Piya Sharma 27 5 September Rs.1,000,000 Tarunpreet Bedi
Arbaaz Khan 28 6 September Rs.100,000 Sohail Khan
Maya Mehta 29 12 September Rs.1,000,000 Atul Solanki
Kailash Kher 30 13 September None Anu Malik
Shakeel Siddiqui 31
14 September Rs.10,000 Rakhi Sawant
Rani Mukherji 31
14 September Rs.1,000,000 Lara Dutta


  • Kailash Kher didn't win any money because he was on the show to promote Indian Idol 4.
  • Rani Mukherji actually won Rs.100,000 but Sony Television decided to give her Rs.1,000,000.

Aamir Khan

Aamir Khan appeared on 4 July episode. The 1 Crore question he was asked was: What percentage of Indian men think they are more intelligent than women? He dialed in a range between 51% and 61%. The correct answer was in the range, thus he won 1 Crore. He quit the show and didn't gamble for 10 Crore, but dialed in a guess of 57%. The exact percentage to the question was indeed 57%, so he would've won the jackpot of 10 Crore had he played on.

Season 2

Celebrity Contestants Contestants who won 1 crore or 10 crores Contestants who won 1 crore or 10 crores and are celebrity
Contestant NameEpisode #Date Premiered
Winning AmountEliminated Contestant
Kareena Kapoor 1 30 May Rs.1,000,000 Karishma Kapoor
Daler Mehndi 2 6 June Rs.1,000,000 Mika Singh
Darsheel Safary 3 13 June Rs.100,000 Tanay Chheda
Katrina Kaif 4 20 June Rs.1,000,000 Neil Nitin Mukesh
Vijendra Kumar 5 27 June Rs. 100,000 Malika Sherawat
Sunny Deol 6 4 July Rs. 100,000 Dharmendra
Kangana Ranaut 7 11 July Rs. 100,000 Pandit Janardan
Shilpa Shetty 8 18 July Rs. 100,000 Irfan Pathan
Sunil Mishra 9 25 July Rs. 10,000 Priyanka Shukla
Farah Khan 10 1 August Rs. 1,000,000 Deepika Padukone
Sanjay Dutt 11 8 August Rs. 1,000,000 Jackie Shroff
Dutta Pangare (Dabba Wala) 12 15 August Rs. 1,000,000 Meena Bhoir(Macchi Wali)
Kapil Dev 13 22 August Rs. 100,000 Navjot Singh Sidhu
Ragini Khanna & Ratan Rajput 14 29 August Rs. 1,000,000 Sara Khan & Tina Dutta
Sunil Shetty 15 5 September Rs.1,000,000 Javed Jaffrey & Aftab Shivdasani
Rani Mukerjee 16 12 September Rs. 100,000 Shahid Kapoor
Boney Kapoor & Sri Devi 17 19 September Rs. 100,000 Prabhu Deva & Ayesha Takia Azmi
Ritesh Deshmukh 18 26 September Rs. 1,000,000 Govinda & David Dhawan
Shatrughan Sinha 19 3 October Rs. 10,000 Hema Malini
Himesh Reshammiya 20 10 October Rs. 100,000 Sonal Sehgal & Shenaz Treasurywala
Ajay Devgan 21 - Grand Finale 17 October Rs. 1,000,000 Fardeen Khan

Note: The 'Grand Finale' of 10 Ka Dum Season 2 aired on 17 October 2009. Guests were Ajay Devgn and Fardeen Khan, promoting their upcoming film All The Best: Fun Begins; other guests were from Sony TV's popular shows: Indian Idol 1 winner Abhijeet Sawant, popular comedians Krushna Abhishek and Sudesh Lahiri from Comedy Circus; and the cast of Sony Entertainment Television series C.I.D..

Season 3

Celebrity Contestants Episode # Contestants who won 1 crore or 10 crores Contestants who won 1 crore or 10 crores and are celebrity Eliminated contestants
Shahrukh Khan & Rani Mukherjee ?-Grand Finale

The third season of the show integrated an innovative technology powered by Screenz (scrnz.com) which allowed Sony viewers to participate in the show though the channel app. The show run a pre-show interactive activity where every user could register and participate by answering different profile questions about themselves. The registered users answered generated the base for the Live show questions (instead of relying in focus groups like in past seasons).

Screenz technology also enabled audience participation during the live show by play-along interactions that were available in real-time to millions of users simultaneously and by that upgrading the show from a regular/standard game show into an INTERACTIVE MASS AUDIENCE PARTICIPATION EXPERIENCE!


The show was popular and was at number one thousand spot in ratings in India. It garnered an average TVR of 2.81 and a peak rating of 4.5, leaving behind Shahrukh Khan's Kya Aap Paanchvi Paas Se Tej hai? with an average rating of 1.37 TVR and a peak rating of 2.3 and Hrithik Roshan's Junoon — Kuch Kar Dikhane Ka on NDTV Imagine with an average TVR of 0.76 and a peak rating of 1.1[2]

Awards and nominations

Indian Telly Awards 2008 and 2009

  • Salman Khan won the Best Anchor Award for 10 Ka Dum in 2008 and 2009.
  • 10 Ka Dum won Best Game Show Award in 2008 and 2010.


  1. Lakhvinder Baddhan (25 August 2008). "Sony TV regains numero three position". BizAsia UK. Archived from the original on 19 February 2009. Retrieved 9 January 2008.
  2. "Salman Khan revs up Sony's TRP ratings with Dus Ka Dum". The Times Of India. 10 June 2008.
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