Malcolm Gladwell

Malcolm Timothy Gladwell CM (born September 3, 1963) is a Canadian journalist, author, and public speaker.[1] He has been a staff writer for The New Yorker since 1996. He has published six books: The Tipping Point: How Little Things Can Make a Big Difference (2000); Blink: The Power of Thinking Without Thinking (2005); Outliers: The Story of Success (2008); What the Dog Saw: And Other Adventures (2009), a collection of his journalism; and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013). His first five books were on The New York Times Best Seller list. His sixth book, Talking to Strangers: What We Should Know about the People We Don't Know, was released in September 2019. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.

Malcolm Gladwell

Malcolm Gladwell in 2008
Malcolm Timothy Gladwell

(1963-09-03) September 3, 1963
Fareham, Hampshire, England
ResidenceNew York, U.S.
Alma materTrinity College, University of Toronto
OccupationNon-fiction writer, journalist, public speaker
Years active1987–present
Notable work

Gladwell's books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly in the areas of sociology, psychology, and social psychology. Gladwell was appointed to the Order of Canada on June 30, 2011.[2]

Early life

Gladwell was born in Fareham, Hampshire, England. His mother is Joyce (née Nation) Gladwell, a Jamaican psychotherapist. His father, Graham Gladwell, was a mathematics professor from Kent, England.[3][4][5] They resided in rural Canada throughout Malcolm's early life.[6] Research done by historian Henry Louis Gates Jr. revealed that one of his maternal ancestors was a Jamaican free woman of color (mixed black and white) who was a slaveowner.[7]

Gladwell has said that his mother is his role model as a writer.[8] When he was six his family moved from Southampton to Elmira, Ontario, Canada.[3]

Gladwell's father noted Malcolm was an unusually single-minded and ambitious boy.[9] When Malcolm was 11, his father, who was a professor[10] of mathematics and engineering at the University of Waterloo, allowed him to wander around the offices at his university, which stoked the boy's interest in reading and libraries.[11] In the spring of 1982, Gladwell interned with the National Journalism Center in Washington, D.C.[12] He graduated with a Bachelor's degree in History from the University of Toronto, Trinity College, Toronto, in 1984.[13]


Gladwell's grades were not high enough for graduate school (as Gladwell puts it, "college was not an . . . intellectually fruitful time for me"), so he decided to pursue advertising as a career.[11][14] After being rejected by every advertising agency he applied to, he accepted a journalism position at The American Spectator and moved to Indiana.[15] He subsequently wrote for Insight on the News, a conservative magazine owned by Sun Myung Moon's Unification Church.[16] In 1987, Gladwell began covering business and science for The Washington Post, where he worked until 1996.[17] In a personal elucidation of the 10,000-hour rule he popularized in Outliers, Gladwell notes, "I was a basket case at the beginning, and I felt like an expert at the end. It took 10 years—exactly that long."[11]

When Gladwell started at The New Yorker in 1996 he wanted to "mine current academic research for insights, theories, direction, or inspiration".[9] His first assignment was to write a piece about fashion. Instead of writing about high-class fashion, Gladwell opted to write a piece about a man who manufactured T-shirts, saying: "[I]t was much more interesting to write a piece about someone who made a T-shirt for $8 than it was to write about a dress that costs $100,000. I mean, you or I could make a dress for $100,000, but to make a T-shirt for $8 – that's much tougher."[9]

Gladwell gained popularity with two New Yorker articles, both written in 1996: "The Tipping Point" and "The Coolhunt".[18][19] These two pieces would become the basis for Gladwell's first book, The Tipping Point, for which he received a $1 million advance.[14][19] He continues to write for The New Yorker. Gladwell also served as a contributing editor for Grantland, a sports journalism website founded by former ESPN columnist Bill Simmons.

In a July 2002 article in The New Yorker, Gladwell introduced the concept of "The Talent Myth" that companies and organizations, supposedly, incorrectly follow.[20] This work examines different managerial and administrative techniques that companies, both winners and losers, have used. He states that the misconception seems to be that management and executives are all too ready to classify employees without ample performance records and thus make hasty decisions. Many companies believe in disproportionately rewarding "stars" over other employees with bonuses and promotions. However, with the quick rise of inexperienced workers with little in-depth performance review, promotions are often incorrectly made, putting employees into positions they should not have and keeping other, more experienced employees from rising. He also points out that under this system, narcissistic personality types are more likely to climb the ladder, since they are more likely to take more credit for achievements and take less blame for failure.[20] He states both that narcissists make the worst managers and that the system of rewarding "stars" eventually worsens a company's position. Gladwell states that the most successful long-term companies are those who reward experience above all else and require greater time for promotions.[20]


With the release of Talking to Strangers in September 2019, Gladwell has had six books published. When asked for the process behind his writing, he said: "I have two parallel things I'm interested in. One is, I'm interested in collecting interesting stories, and the other is I'm interested in collecting interesting research. What I'm looking for is cases where they overlap".[21]

The Tipping Point

The initial inspiration for his first book, The Tipping Point, which was published in 2000, came from the sudden drop of crime in New York City. He wanted the book to have a broader appeal than just crime, however, and sought to explain similar phenomena through the lens of epidemiology. While Gladwell was a reporter for The Washington Post, he covered the AIDS epidemic. He began to take note of "how strange epidemics were", saying epidemiologists have a "strikingly different way of looking at the world". The term "tipping point" comes from the moment in an epidemic when the virus reaches critical mass and begins to spread at a much higher rate.[22] This claim that the idea came from epidemiology has been critically challenged.[23]

Gladwell's theories of crime were heavily influenced by the "broken windows theory" of policing, and Gladwell is credited for packaging and popularizing the theory in a way that was implementable in New York City. Gladwell's theoretical implementation bears a striking resemblance to the "stop-and-frisk" policies of the NYPD.[24] However, in the decade and a half since its publication, The Tipping Point and Gladwell have both come under fire for the tenuous link between "broken windows" and New York City's drop in violent crime. During a 2013 interview with BBC journalist Jon Ronson for The Culture Show, Gladwell admitted that he was "too in love with the broken-windows notion". He went on to say that he was "so enamored by the metaphorical simplicity of that idea that I overstated its importance".[25]

After The Tipping Point, Gladwell published Blink in 2005. The book explains how the human unconscious interprets events or cues and how past experiences can lead people to make informed decisions very rapidly, using examples like the Getty kouros and psychologist John Gottman's research on the likelihood of divorce in married couples. Gladwell's hair was the inspiration for Blink. He stated that once he allowed his hair to get longer, he started getting speeding tickets all the time, an oddity considering that he had never gotten one before, and that he started getting pulled out of airport security lines for special attention.[26] In a particular incident, he was accosted by three police officers while walking in downtown Manhattan, because his curly hair matched the profile of a rapist, despite the fact that the suspect looked nothing like him otherwise.[27]

Gladwell's The Tipping Point (2000) and Blink (2005) were international bestsellers. The Tipping Point sold more than two million copies in the United States. Blink sold equally well.[14][28] As of November 2008, the two books had sold a combined 4.5 million copies.[11]


Gladwell's third book, Outliers, published in 2008, examines how a person's environment, in conjunction with personal drive and motivation, affects his or her possibility and opportunity for success. Gladwell's original question revolved around lawyers: "We take it for granted that there's this guy in New York who's the corporate lawyer, right? I just was curious: Why is it all the same guy?", referring to the fact that "a surprising number of the most powerful and successful corporate lawyers in New York City have almost the exact same biography".[29][11] In another example given in the book, Gladwell noticed that people ascribe Bill Gates's success to being "really smart" or "really ambitious". He noted that he knew a lot of people who are really smart and really ambitious, but not worth $60 billion. "It struck me that our understanding of success was really crude—and there was an opportunity to dig down and come up with a better set of explanations."

What the Dog Saw: And Other Adventures

Gladwell's fourth book, What the Dog Saw: And Other Adventures, was published on October 20, 2009. What the Dog Saw bundles together Gladwell's favorite articles from The New Yorker since he joined the magazine as a staff writer in 1996.[15] The stories share a common theme, namely that Gladwell tries to show us the world through the eyes of others, even if that other happens to be a dog.[30][31]

David and Goliath

Gladwell's fifth book, David and Goliath, was released in October 2013, and it examines the struggle of underdogs versus favorites. The book is partially inspired by an article Gladwell wrote for The New Yorker in 2009 entitled "How David Beats Goliath".[32] The book was a bestseller but received mixed reviews.[33][34][35][36]

Talking to Strangers

Gladwell's sixth book, Talking to Strangers, was released September 2019. The book examines interactions with strangers, covers examples that include the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia case at Penn State, and the death of Sandra Bland.[37][38][39] It challenges the assumptions we are programmed to make when encountering strangers, and the potentially dangerous consequences of misreading people we don't know.[40]


The Tipping Point was named as one of the best books of the decade by customers, The A.V. Club, The Guardian, and The Times.[41][42][43][44] It was also Barnes & Noble's fifth bestselling nonfiction book of the decade.[45] Blink was named to Fast Company's list of the best business books of 2005.[46] It was also number 5 on Amazon customers' favorite books of 2005, named to The Christian Science Monitor's best nonfiction books of 2005, and in the top 50 of Amazon customers' favorite books of the decade.[41][47][48] Outliers was a number 1 New York Times bestseller for 11 straight weeks and was Time's number 10 nonfiction book of 2008 as well as named to the San Francisco Chronicle's list of the 50 best nonfiction books of 2008.[49][50][51]

Fortune described The Tipping Point as "a fascinating book that makes you see the world in a different way".[52][53] The Daily Telegraph called it "a wonderfully offbeat study of that little-understood phenomenon, the social epidemic".[54]

Reviewing Blink, The Baltimore Sun dubbed Gladwell "the most original American [sic] journalist since the young Tom Wolfe".[55] Farhad Manjoo at Salon described the book as "a real pleasure. As in the best of Gladwell's work, Blink brims with surprising insights about our world and ourselves."[56] The Economist called Outliers "a compelling read with an important message".[57] David Leonhardt wrote in The New York Times Book Review: "In the vast world of nonfiction writing, Malcolm Gladwell is as close to a singular talent as exists today" and Outliers "leaves you mulling over its inventive theories for days afterward".[58] Ian Sample wrote in The Guardian: "Brought together, the pieces form a dazzling record of Gladwell's art. There is depth to his research and clarity in his arguments, but it is the breadth of subjects he applies himself to that is truly impressive."[15][59]

Gladwell's critics have described him as prone to oversimplification. The New Republic called the final chapter of Outliers, "impervious to all forms of critical thinking" and said Gladwell believes "a perfect anecdote proves a fatuous rule".[60] Gladwell has also been criticized for his emphasis on anecdotal evidence over research to support his conclusions.[61] Maureen Tkacik and Steven Pinker have challenged the integrity of Gladwell's approach.[62][63] Even while praising Gladwell's writing style and content, Pinker summed up Gladwell as "a minor genius who unwittingly demonstrates the hazards of statistical reasoning", while accusing him of "cherry-picked anecdotes, post-hoc sophistry and false dichotomies" in his book Outliers. Referencing a Gladwell reporting mistake in which Gladwell refers to "eigenvalue" as "Igon Value", Pinker criticizes his lack of expertise: "I will call this the Igon Value Problem: when a writer's education on a topic consists in interviewing an expert, he is apt to offer generalizations that are banal, obtuse or flat wrong."[63][n 1] A writer in The Independent accused Gladwell of posing "obvious" insights.[64] The Register has accused Gladwell of making arguments by weak analogy and commented Gladwell has an "aversion for fact", adding: "Gladwell has made a career out of handing simple, vacuous truths to people and dressing them up with flowery language and an impressionistic take on the scientific method."[65] In that regard, The New Republic has called him "America's Best-Paid Fairy-Tale Writer".[66] His approach was satirized by the online site "The Malcolm Gladwell Book Generator".[67]

In 2005, Gladwell commanded a $45,000 speaking fee.[68] In 2008, he was making "about 30 speeches a year—most for tens of thousands of dollars, some for free", according to a profile in New York magazine.[69] In 2011, he gave three talks to groups of small businessmen as part of a three-city speaking tour put on by Bank of America. The program was titled "Bank of America Small Business Speaker Series: A Conversation with Malcolm Gladwell".[70] Paul Starobin, writing in the Columbia Journalism Review, said the engagement's "entire point seemed to be to forge a public link between a tarnished brand (the bank), and a winning one (a journalist often described in profiles as the epitome of cool)".[71] An article by Melissa Bell of The Washington Post posed the question: "Malcolm Gladwell: Bank of America's new spokesman?"[72] Mother Jones editor Clara Jeffrey said Gladwell's job for Bank of America had "terrible ethical optics". However, Gladwell says he was unaware that Bank of America was "bragging about his speaking engagements" until the Atlantic Wire emailed him. Gladwell explained:

I did a talk about innovation for a group of entrepreneurs in Los Angeles a while back, sponsored by Bank of America. They liked the talk, and asked me to give the same talk at two more small business events—in Dallas and yesterday in D.C. That's the extent of it. No different from any other speaking gig. I haven't been asked to do anything else and imagine that's it.[73]

In 2012, CBS's 60 Minutes attributed the trend of American parents "redshirting" their five-year-olds (postponing entrance) to give them an advantage in kindergarten to a section in Gladwell's Outliers.[74]

Sociology professor Shayne Lee referenced Outliers in a CNN editorial commemorating Martin Luther King Jr.'s birthday. Lee discussed the strategic timing of King's ascent from a "Gladwellian perspective".[75] Gladwell gives credit to Richard Nisbett and Lee Ross for "invent[ing the Gladwellian] genre".[76]

Gladwell has provided blurbs for "scores of book covers", leading The New York Times to ask, "Is it possible that Mr. Gladwell has been spreading the love a bit too thinly?" Gladwell, who said he did not know how many blurbs he had written, acknowledged, "The more blurbs you give, the lower the value of the blurb. It's the tragedy of the commons."[77]


Gladwell is host of the podcast Revisionist History, initially produced through Panoply Media and now through Gladwell's own podcast company. It began in 2016, and has aired 4 10-episode seasons. Each episode begins with an inquiry about a person, event, or idea, and proceeds to question the received wisdom about the subject. Gladwell was recruited to create a podcast by Jacob Weisberg, editor-in-chief of Slate Group, which also includes the podcast network Panoply Media. In September 2018, Gladwell announced he was co-founding a podcast company, later named Pushkin Industries,[78] with Weisberg.[79] About this decision, Gladwell told the Los Angeles Times: "There is a certain kind of whimsy and emotionality that can only be captured on audio."[80]

Personal life

Gladwell is a Christian.[81] His family attended Above Bar Church in Southampton, UK, and later Gale Presbyterian in Elmira when they moved to Canada. His parents and siblings are part of the Mennonite community in Southwestern Ontario.[82] Gladwell wandered away from his Christian roots when he moved to New York, only to rediscover his faith during the writing of David and Goliath and his encounter with Wilma Derksen regarding the death of her child.[83] Gladwell is unmarried and has no children.[84]

Gladwell was a national class runner and an Ontario High School (Ontario Federation of School Athletic Associations – OFSAA) champion.[85] He was among Canada's fastest teens at 1,500 meters, running 4:14 at the age of 13 and 4:05 when aged 14. In college, Gladwell ran 3:55 for 1,500 meters. At the age of 51, he ran a 4:54 mile.[86]

Awards and honors



  • (2000). The Tipping Point : How Little Things Can Make a Big Difference. Boston: Little, Brown. ISBN 0-316-31696-2.
  • (2005). Blink: The Power of Thinking Without Thinking. New York: Little, Brown. ISBN 0-316-17232-4.
  • (2008). Outliers: The Story of Success. New York: Little, Brown & Co. ISBN 978-0-316-01792-3.
  • (2009). What the Dog Saw: And Other Adventures. New York: Little, Brown & Co. ISBN 978-0-316-07584-8.
  • (2013). David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. New York: Little, Brown & Co. ISBN 978-0-316-20436-1.[88]
  • (2019). Talking to Strangers: What We Should Know About the People We Don't Know. New York: Little, Brown & Co. ISBN 978-0-316-47852-6.

Essays and reporting


  • Gladwell, Malcolm (2016). Revisionist History. The Slate Group.
  • Gladwell, Malcolm, and Rick Rubin (2018). Broken Record. Pushkin Industries.CS1 maint: multiple names: authors list (link)[90]

Book reviews

Date Review article Work(s) reviewed
2015 "The Bill". The Critics. Books. The New Yorker. 90 (43): 65–70. January 12, 2015. Brill, Steven. America's Bitter Pill. Random House.
2015 "Mirror stage : a memoir of working undercover for the Drug Enforcement Administration". The Critics. Books. The New Yorker. 91 (13): 93–96. May 18, 2015. Follis, Edward & Douglas Century (2014). The Dark Art: My Undercover Life in Global Narco-terrorism. New York: Gotham Books.


  • The Missionary (2013)

Other appearances

Gladwell was a featured storyteller for the Moth podcast. He told a story about a well-intentioned wedding toast for a young man and his friends that went wrong.[91] In 2016, Gladwell launched a new podcast called Revisionist History, produced by Panoply, the podcast network of The Slate Group.[92]


  1. Pinker is referring to eigenvalues.


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