Christina Wodtke

Christina R. Wodtke (born October 22, 1966) is an American businesswoman and specialist in the area of design thinking, information architecture[1] and Management Science (specializing in OKR and team productivity.) She is currently a lecturer in HCI at Stanford University.


Wodtke was born and raised in the Midwest, including early childhood years in Iowa City, Iowa.


Wodtke has held a series of executive roles in the tech industry, most notably leading teams who built the events platform and created an algorithm for Linkedin's newsfeed, leading a redesign of Myspace and its profile pages and leading the design and launch of the gaming platform.[2]

Wodtke is a co-founder and past president of the Information Architecture Institute. As a User Experience professional, she has worked for such companies as Yahoo, Hot Studio, and The New York Times to improve and develop their Web sites.

Wodtke founded Webby-nominated magazine of design thinking [Boxes and Arrows] and has been publisher continuously (as well as sometime contributor).[3] Boxes and Arrows was the first online magazine aimed exclusively at working practitioner designers, and has inspired a host of other online 'zines, from UXmatters to Johnny Holland.

Known for a blunt and humorous speaking manner, she is frequently sought out as an expert for interviews and talks on social web design, gamification, user experience, start-up management, and innovation.[4][5]


  • Wodtke, Christina (2003). Information Architecture: Blueprints for the Web (1st ed.). Indianapolis, Ind.: New Riders. ISBN 0-7357-1250-6.
  • Wodtke, Christina (2016). Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (1st ed.). Palo Alto, Cal.: Cucina Media. ISBN 978-0996006026.
  • Wodtke, Christina (2017). Pencil Me In: The Business Drawing Book for People Who Can't Draw (1st ed.). Palo Alto, Cal.: Cucina Media. ISBN 978-0996006033.


  1. Albers, Michael J.; Mazur, Beth (2003-01-01). Content & complexity: information design in technical communication. Taylor & Francis. pp. 26 ff. ISBN 978-0-8058-4140-4. Retrieved 6 July 2011.
  2. "Crunchbase Profile".
  3. "Welcome to Boxes and Arrows". 2002-03-11. Retrieved 2017-09-14.
  4. "Slideshare profile".
  5. "Lanyrd Profile".

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