Built By Girls

Built By Girls, previously Cambio.com, is an American women pop culture website primarily for female millennials - "for girls, #builtbygirls", owned and operated by Verizon Media. Cambio launched in 2010 as a partnership between AOL, the Jonas Group and MGX lab as a next-generation MTV-like video network.[1] In 2012, AOL fully acquired Cambio and in 2014 relaunched it in tandem with a partnership with Girls Who Code when five teenage graduates of the program joined the site as paid interns and helped shape Cambio's editorial mission[2] and site design, as well as doing actual coding.[3] During the six-week assignment, the girls focused on two projects: developing a "Celebspiration" meme generator and creating a platform called "Col[lab]" that encourages young women to write articles on any topic for the site.[4] Cambio sees approximately 7.5 million unique views a month from a predominately 13 to 34-year-old audience.[5]

Built By Girls
Type of site
Entertainment News
Available in
  • English
United States
EditorLinda Friedman
ParentAOL (2012–2017)
Verizon Media (2017–present)
Alexa rank9,946
Users7 million per month
Current statusOnline


  • News - Covering entertainment, tech, beauty, fashion, advice and music
  • Celebspiration - An inspirational quote "meme" generator [5]
  • Col[lab] - A lab for young writers to develop their voice


  1. Stelter, Brian (13 June 2010). "MTV Serves as Model for AOL Site". New York Times.
  2. "About Cambio". AOL.
  3. Heyman, Marshall (29 October 2014). "Talking Taylor Swift With Three Girls Who Code". The Wall Street Journal.
  4. Rosenbaum, Sophia (27 October 2014). "Girls Who Code helps five young women excel as interns". The Wall Street Journal.
  5. Strugatz, Rachel (19 August 2014). "AOL Partners With Girls Who Code". Women's Wear Daily.
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